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I was born and raised in the Midwest, and love spending time outdoors whenever I can. I enjoy hiking and shooting, but also spending time playing board games with friends or reading a good book curled up on the couch with my dog.
Growing up in Kansas City, I’ve always had a strong sense of community. From my family’s participation in the foster care program helping children in need to our neighbors & family friends setting up charities and social programs, I’ve had strong examples of service and responsibility my entire life. My hope is that I can bring that into the work I do to help better people’s lives and give back to those around me.
Missouri University of Science & Technology
TL;DR: MER = Total Revenue ÷ Total Marketing Spend (simple, attribution-agnostic) Many operators target MER of 3.0–5.0 (varies
TL;DR: CAC = Total Sales & Marketing Costs ÷ New Customers Acquired Sustainable businesses maintain CAC at 25-35%
TL;DR: 20% of spend drives ~60% of results (heuristic: scale it), 60% maintains baseline (keep it), 20% is
TL;DR: 70% on proven channels, 20% on emerging opportunities, 10% on experiments Monitor channel CAC monthly, adjust allocation
You recorded that client webinar three weeks ago. The Zoom file sits in your Google Drive, untouched. Meanwhile,
Every competitor promises “excellent service” and “competitive prices.” Meanwhile, customers are in Facebook groups begging for someone who
Design choices decide revenue because they shape conversion rates, trust signals, and willingness to pay. Most teams still
Enter your numbers below to see exactly why your ads aren’t profitable and which single change fixes everything.
Your competitor spent $500 on three directory listings. You spent $50,000 on SEO. ChatGPT recommends them, not you.
Every marketing blog hands you a feelings wheel and a list of “power words.” You implement them. Nothing
After analyzing hundreds of hours of client discovery calls and post-mortems, we discovered something fascinating about E-E-A-T. The
Here’s an uncomfortable truth about conversion rate optimization: Porsche’s website has a terrible conversion rate. Amazon’s is 40
Most custom business websites cost $40,000-100,000 in 2025. Simple template builds run $5,000-10,000, while integration-heavy platforms exceed $100,000.
We stopped guessing. We started listening. Sales calls told us what to write. Everyone’s building pillar pages. Creating
After inheriting 47 mismanaged PPC accounts over the years, we noticed the pattern: Every disaster started with either
You’re reading a renovation right now. This article used to be “tips for updating old content” — generic
You’ve poured heart and soul into building a great company. You know your market, you deliver value, and
Teams can recite the seven steps. Their homepages still underperform. The gap isn’t theory; it’s translation. We learned
You spent months and thousands of dollars on brand guidelines. Beautiful PDF. Perfect color codes. Detailed voice descriptions.
Let’s address the elephant in every boardroom: AI can now do 70% of what marketing agencies do. I’m
Your website can look incredible and still fail at its only job: advancing your mission. Most nonprofits ship
Seventy percent of content gets zero organic traffic because most people ask ChatGPT for blog ideas instead of
Your competitors are buying profitable customers while you’re drowning in trash leads that never close. You’re optimizing for
Your competitors keep showing up in ChatGPT’s recommendations, and you don’t. That means you’re losing leads you don’t
Your designer just delivered their third revision. It’s still wrong. You’ve burned through half your budget, and
Across every industry, a new kind of visibility gap is forming. The companies showing up in AI answers,
The best law firm websites are not brochures, but intake machines. They are built to do one thing:
Your website tech stack is either making you money or losing it. Speed, stability, and clean data aren’t
You’ve probably heard it: “We’ll get you on page one.” What they don’t tell you? That promise is
Locked out of Google Ads? Facebook keeps rejecting your campaigns? I get it. The frustration is real. You’re
If you’re asking how often to redesign your website, you’re asking the wrong question. Stop it. The real
Your competitors are getting recommended by ChatGPT while you’re still counting backlinks. Listen, here’s what’s happening right now.
Last week, a CEO called me. Six months into their website redesign, they were $75,000 over budget
Your customers have completely changed how they search for businesses. But your marketing strategy? It’s probably still built
You’re optimizing for a search engine that no longer exists. I’m not being dramatic. The SEO playbook you
I see this pattern every week. Business invests in a beautiful new website. Six months later, they call
Last week a prospect asked me to explain our “proprietary methodology.” I almost laughed. There’s no proprietary methodology.
Your rankings just tanked. I get it. Your stomach’s in knots. Clients are calling. You’re refreshing Google Search
The bottom line: Your traffic’s slowly dying because your content’s getting stale and competitors are building better stuff.
Stop treating brand development like it’s some fluffy marketing exercise. I see this constantly. CEO decides they need
Here’s the thing. Any marketer who doesn’t have AI open all day long is doing things slower than
Most businesses launch a new website and have no clue if it’s actually working. You spend months planning,
Your website is probably confusing as hell. I audit sites every week. Same problem over and over –
Want a faster, cheaper website that users love and Google rewards? Sustainable web design gets you there –
Structuring your Google Ads campaigns can make or break your results. Do it wrong, and you’re basically setting
No matter how stunning your website design or how advanced its features, filling it with crappy content will
You can hardly contain your excitement. After countless intake forms, calls, meetings, and brainstorming sessions, the moment has
Your website is one of your business’s most valuable assets. For many customers, it’s the first place they
Still publishing without a content plan? You’re not alone—and you’re not stuck. While only 40% of marketers have
Creating content has always been a mix of art and science. But now, with AI tools evolving faster
Choosing the right web design company can feel like searching for a needle in a haystack. With so
Building a website frequently involves focusing on content and visual elements. You want visitors to find your website
As a business owner, it’s tempting to focus only on your own website and marketing strategy. But taking
Struggling to structure your website in a way that enhances both UX and SEO? Wondering where to begin?
A full website redesign takes 26-30 weeks for most B2B sites and costs $50-60K. Small brochure sites finish
Wondering when is it time to redesign your website? In the rapidly shifting landscape of the internet, staying
Are you beginning to redesign your website, but you’re not 100% sure what the best questions are to
Diving into marketing without clear objectives is like wandering around blindfolded, hoping to stumble upon success. You’ll end
Embarking on a website redesign requires setting some guiding goals, but which are the most crucial to pursue?
Are you planning a website redesign but worried about potential missteps? Understand and avoid top website redesign mistakes
When you set up your legal practice, you had starry-eyed dreams of clients flooding through your doors and
Data-driven web design converges creativity with evidence-based strategy, informing every click and color choice on your website. Looking
Choosing the best CMS for SEO is pivotal to online success. This article will list the top platforms
Understanding your SEO performance is critical, but do you know how to measure it accurately? SEO benchmarking is
Ever thought of changing your domain name? That’s a big step that can have significant implications on your
Did you know that an optimized Cost Per Acquisition (CPA) in Google Ads can slash your marketing expenses
So you’ve got your Google Ads account all set up, and now you’re ready to start raking in
When starting with Google Ads, it can be hard to tell when it’s time to scale your ad
Your video just went viral, and you’re raking in page views. Congratulations! Your digital marketing campaign is a
Your website’s color scheme is costing you conversions. Not because it’s ugly. Because it was chosen for the
Have you ever landed on a web page that spoke directly to you? A page that made you
“Rodney, I run a traditional brick-and-mortar business. Do I really have to be active on social media?” I
Color isn’t just a design choice — it’s an emotional shortcut. Whether you want to build trust, spark
Law firm web design study 100 Top-Ranked Personal Injury Web Designs Analyzed This is an in-depth study of
