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Draw your customers in with
eye-catching videos

No matter the size, your business has a story, and telling that story is key to connecting with your customers. There are many ways to go about this, but if you’re looking to achieve this goal quickly, there’s no better medium than video.

From storyboarding to rolling cameras to editing and posting, we at Connective can develop videos perfect for your brand and purpose. Whether you want to make a 30-second Instagram reel, an informational YouTube video, or even a full-length made-for-television commercial, we’re here to help put your ideas into motion.

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  • Versatile v2

    Short form content

    Short-form videos are the fastest-growing type of social media marketing because they’re most likely to catch the eye of online audiences. Our content is flexible across all social media platforms, from TikTok to Facebook, Instagram, and beyond.

  • Reflects

    Testimonials

    Make your business’ testimonials more genuine and engaging by letting go of those written blurbs and turning them into a video. A video on your website’s landing page can increase conversion rates by up to 80%!

  • Gear with bulb

    Explainer videos

    Videos can be educational in addition to being engaging. We can create explainer videos on a topic or product to showcase it to your target audience.

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    Animated content

    We can create animated videos for commercials, social media content, or even long-form content to give your business’s voice some lighthearted charm.

  • viewers giving star

    Podcasts

    Podcasts are great to listen to, but they’re even better when you pair them with video. This provides your audience with a familiar face (or faces) while they’re watching, which strengthens the relationship between you and your audience while carrying a more conversational tone.

  • Play video

    Commercials

    If you have a specific product or service that you want to gain traction for, a commercial is a great way to do that! Commercials spotlight a specific part of your business that you’re proud of and often offer a good balance of educational and engaging content.

  • Long notes

    Long-form content

    Can’t quite capture what you want to say in a couple of minutes? No problem! We also make long-form content for YouTube, pulling out all the stops to create genuinely engaging and meaningful content that communicates your message effectively.

  • Modern Designs

    Personalized videos

    Create customized video messages for special occasions, personalized advertising, or customer engagement campaigns. These videos can be tailored to individual customers, enhancing personal connections and customer loyalty.

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    Motion graphics

    Develop motion graphics that can be used in various formats, including explainer videos, digital ads, or website elements. This can help simplify complex ideas or add a visually appealing element to your content.

Our seven-step video production process

  • Phase 1:

    Onboarding

    The first stage of our production process is getting to know you. We will ask you to fill out an initial questionnaire to understand your brand, intended message, and marketing strategy, and then host a kickoff meeting.

  • Phase 2:

    Brainstorming

    Our team will then use your vision and ideas to conceptualize your story. We’ll take into account our understanding of your message, as well as your target audience and preferred format to best convey your message through video.

  • Phase 3:

    Approval of ideas

    Before we move forward with an idea, we’ll send you what we have to get your feedback and approval. Your questions and critiques are necessary and welcome to produce the best product for you.

  • Phase 4:

    Storyboarding and scripting

    With the big-picture decisions made, we move on to the actual scripting and storyboarding of the video. We visualize what the video will look like and put it on paper to see what sequences work best.

  • Phase 5:

    Logistics and filming

    Before we call “action!” we work out the logistics. This might involve finding locations, traveling to the perfect filming spot, finding actors, connecting with the right people, and other important steps. We ensure everything is organized and accounted for, then we film.

  • Phase 6:

    Post production

    Once we have the footage we need, it’s time to make the final product. This involves editing the video, adding voiceovers if necessary, adding any animation, and color grading it to make it visually appealing.

  • Phase 7:

    Product delivery

    When we’re satisfied with the video, we send it to you for approval. If any adjustments are necessary, we will be happy to make them. Otherwise, the video will be yours!

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Taking a video
Checking the footage
Interview
Preparing camera's
Reviewing script
Lots of photos

Top video production questions

What does a video production company do?

A video production company specializes in creating visual content for various purposes, such as marketing, education, entertainment, or corporate communications. Their services typically include concept development, scriptwriting, storyboarding, filming, editing, and post-production. They handle everything from short social media clips to full-length commercials and documentaries, ensuring that the final product effectively conveys the client’s message and meets their objectives.

The cost of hiring a video production company varies widely depending on several factors, including the type of video, the length of the video, the complexity of the project, the level of expertise required, and the production values desired. Prices can range from a few thousand dollars for basic projects to tens or even hundreds of thousands for high-end productions. Most companies offer customized quotes based on the specific needs and budget of the client.

How do I hire a video production agency?

To hire a video production agency:

  • Start by defining your project goals and budget.
  • Research and shortlist agencies that specialize in the type of video you need.
  • Review their portfolios to assess their style and quality.
  • Contact the agencies to discuss your project and request detailed proposals and quotes.
  • Evaluate their professionalism, creativity, and understanding of your needs before deciding.
  • It’s also advisable to check references or client testimonials to ensure their reliability and quality of work.

Corporate Videos: These are used by businesses for internal or external corporate messaging. The content can range from training and education to testimonials or a company’s promotional videos.

Commercial Videos: Aimed at advertising, these videos are used to promote products or services to a target audience, often in a creative and engaging way.

Educational Videos: These are designed to educate or instruct the audience on a particular topic, often used in online courses, workshops, or as part of educational programs.

Documentary Films: These involve storytelling focused on real-life events, people, or situations, often with an informative or historical angle.

Entertainment Videos: This category includes films, web series, music videos, and other forms of entertainment content created to engage and entertain the audience.

Video production is crucial for businesses as it offers a dynamic and engaging way to communicate with audiences. Videos can convey complex messages succinctly, increase brand awareness, and improve online presence. They are also highly shareable across digital platforms, enhancing reach and engagement. With the growing preference for visual content over text, videos can significantly boost marketing efforts, drive sales, and build a stronger connection with the target audience.

What types of businesses benefit most from video production?

Virtually all types of businesses can benefit from video production, but it’s particularly advantageous for e-commerce, technology, education, healthcare, and hospitality industries. E-commerce sites can use product demos and testimonials to boost sales, tech companies can explain complex products, educational institutions can create engaging learning materials, healthcare providers can offer informative content, and the hospitality industry can showcase facilities and services in an immersive way.

Video production enhances online marketing by improving SEO, increasing social media engagement, and boosting conversion rates. Videos keep visitors on your website longer, signaling to search engines that your site has valuable content. They are also more likely to be shared on social media, expanding your reach. Additionally, including videos on landing pages can significantly increase conversion rates by providing a more interactive and engaging user experience.

When choosing a video production company, consider their portfolio to assess their style and quality. Look for diversity in their work and experience in your industry. Check client testimonials and reviews for insights into their reliability and customer service. Evaluate their communication skills and responsiveness, which are crucial for a successful collaboration. Also, ensure they understand your brand and goals and can deliver within your budget and timeline.

The duration of the video production process varies based on the project’s complexity, video length, and production requirements. A simple project might take a few weeks, while more complex productions could take several months. The process includes:

  • Pre-production (planning, scripting, storyboarding).
  • Production (filming).
  • Post-production (editing, sound mixing, effects).

Clear communication and efficient decision-making can help streamline the process.

Yes, video production can significantly aid in SEO. Videos increase visitors’ time on your site, which is a positive signal to search engines. They can also be optimized with the right keywords, titles, and descriptions, making them more likely to appear in search results. Additionally, videos are often shared, generating your site backlinks, further enhancing SEO. Embedding videos in blog posts or pages can make your content more comprehensive and engaging, contributing to better search rankings.

I have worked with Connective for over eight years now and can recommend them without any hesitation. They are creative, responsive, and able to provide all of the services needed to have a thriving online presence.
Attorney Blake HarrisBlake Harris Law
Belle Body Royal Founders
Connective above and beyond in assisting us, guiding us, and providing us with the solutions we need to grow our business. They are incredibly responsive and get things done in record time.
Mark AlexanderVerdict Videos & Day in the Life
Mark Alexander
They created my online presence well beyond my expectations, as they have vision and experience, which shows. I truly value what they have created for my organization. Thank you, Connective!
Bill AtallaFirst Responder Health Foundation
Bill Atalla
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