How long does a website redesign take? Expect anything from a few weeks to several months, depending on your site’s size and the scope of changes needed. However, there is absolutely more to it than just this broad estimate. In this concise guide, we’ll navigate through the main factors impacting the timeline of a redesign. Set yourself up for success by understanding the crucial phases, from planning to launch, as we dissect what goes into determining the duration of your website’s facelift.

If You Don’t Have Time to Read…

The time it takes to redesign a website varies based on its size, complexity, and the extent of the redesign goals, with larger and more comprehensive projects taking longer. If you have a smaller project and you intend to work with a freelancer, expect around a few weeks to 2 months. For larger projects working with professional website design companies, expect around 3 to 5 months.

Website redesigns are generally structured into three phases: initial assessment and planning, design and development, and testing and launch, each of which takes a variable amount of time. No matter the estimate we provide in this article, no estimate for how long a website redesign takes is guaranteed, as there are many factors at play that decide how long it may take.

Redesign quality and speed are often at odds; prioritizing a thorough redesign can provide long-term benefits such as an improved user experience and better search engine rankings.

missing piece of a puzzle in the magnifying glass

Decoding the Duration of a Website Redesign

A website redesign, akin to a puzzle, comprises many pieces that together form a unified whole. Each piece, from the size and complexity of the current website to the scope of redesign goals, impacts the timeline. So, let’s break it down and see how these elements interact.

Size and Complexity of Your Current Website

Generally speaking, the duration of a redesign directly corresponds with the size and complexity of your website. Think of it this way: if your website is a sprawling mansion with dozens of rooms (pages), it’s going to take more time to plan and execute the redesign than if it were a cozy one-bedroom apartment. Every additional room requires attention, and every unique feature – from interactive elements to multimedia content – adds to the complexity.

Scope of Redesign Goals

The timeline can also be influenced by the scale of the remodel. Are you looking at a full house makeover or just redesigning a few rooms? A full website redesign, where you’re changing the layout, structure, and aesthetic of each page, is certainly more time-consuming than a partial redesign that targets specific areas.

couple of post-it notes in planning phasemaking a checklist using highlighter

The Phases of a Website Redesign Project

A website redesign project is typically divided into three major phases: initial assessment and planning, design and development, and testing and launch. Each phase requires a different amount of time, and understanding the website redesign process can provide a roadmap to the overall timeline.

Initial Assessment and Planning Phase

The initial assessment and planning phase can be likened to preparing the foundation for a construction project. It involves evaluating the current website, identifying areas for improvement, and creating a plan with a timeline, budget, and resources. It’s the blueprint that guides the entire redesign process.

Design and Development Phase

Following this is the design and development phase, which involves the collaborative efforts of web designers and developers. This phase includes:

  • Creating wireframes
  • Creating mockups
  • Designing user-centric designs
  • Coding and programming to develop the new website

Testing and Launch Phase

The concluding phase of a website development project compares to the inspection and completion of a construction project. It involves multiple rounds of:

  • Testing
  • Identifying and fixing errors
  • Transferring the website to the live server
  • Monitoring its performance.

This phase ensures that the new site is ready for its new occupants – the website visitors, seamlessly transitioning from the existing website.

straight and curved arrows painted in the road

Estimating Timelines: Two Common Options

Now that we’ve examined the factors and stages that shape the timeline, we will look at the potential timelines for two scenarios: straightforward website redesigns and intricate e-commerce site revamps. These examples provide a rough estimate of timelines, but remember, every website is unique, and timelines can vary widely based on specific requirements.

Simple Website Redesigns

Simple websites, typically with fewer pages and less complex features, can be redesigned relatively quickly. After all, every individual page on a complex site may need a complete overhaul (except for easily repeatable pages like blog posts), so when there are fewer pages, it is unsurprising that it will take less time.

The timeline for such redesigns can range from a few weeks to several months, depending on the specific requirements. For example, the initial assessment and planning phase will likely take much less time, as planning a few pages (or maybe even one) will be a breeze, no matter if you’re working with a professional company or a freelancer. This is similarly true with the design and development phases.

Complex E-commerce Site Overhauls

On the other hand, large and complex e-commerce websites, with their myriad of product pages, user paths, and interactive features, are almost guaranteed to take several months to redesign. You can expect anywhere from around 3 to 5 months. The increased number of elements and features involved requires more time for:

  • Planning
  • Design
  • Development
  • Testing

Additionally, website redesigns may also incorporate brand identity redesigns as well. For a large eCommerce site, making sure you nail that new brand identity on the head can take much more time and effort than a simple redesign may take for a small business that only wants a quick refurbishment of their site.

When Is the Wait Worth It?

You may now be questioning, “Does the benefit outweigh the wait?” The answer lies in balancing quality and speed. While a quicker redesign may seem tempting, prioritizing quality ensures a more effective and successful outcome.

A comprehensive, well-strategized redesign can yield enduring benefits such as enhanced user experience, elevated search engine rankings, and better utilization of existing content.

gold stars in a blue backgroundset of arrows depicting speed

Quality vs. Speed

Within the sphere of website redesign, quality and speed are usually on opposing ends of the spectrum. It’s like choosing between a fast-food meal and a gourmet dinner. While the former might satisfy immediate hunger, the latter offers a more enriching and memorable experience.

Similarly, a high-quality redesign, though time-consuming, can significantly improve the website’s performance, user experience, conversion rates, and website traffic.

Long-Term Benefits of a Thorough Redesign

An investment of time in detailed redesign projects can yield enduring returns. It can lead to an improved user experience, increased conversions, and better search engine rankings. By utilizing Google Analytics, you can track the progress and effectiveness of your redesign efforts.

A thoughtful website redesign strategy ensures that your website isn’t just visually appealing but is also equipped with a content management system to meet user needs and business goals effectively.

Choosing Between Freelancers and Professionals

Your choice of project executor – freelancers or professionals – is another significant factor that influences the timeline and cost of a website redesign. Freelancers might offer a faster turnaround and lower costs, but professional agencies bring a wealth of experience, expertise, and resources to the table.

The choice depends on your specific needs, budget, and timeline. If you’re concerned about cost and have found a freelancer with a portfolio that suits your needs, then go ahead and work with them. If you want the best outcome possible and are willing to wait for a potentially longer amount of time, then a professional agency is best for you.

Adjusting Expectations: Varying Timelines Based on Numerous Factors

As we’ve established, various factors can cause the timeline for a website redesign to fluctuate significantly. These include:

  • Availability of resources
  • Team dynamics
  • Decision-making processes
  • Stakeholder approval
  • Customization requirements

Understanding these factors can help adjust expectations and ensure a smoother redesign process.


team members holding a wooden cogs

Resource Availability and Team Dynamics

Resource availability and team efficiency can alter the project’s timeline. When you choose a well-coordinated team that has sufficient resources and good, consistent reviews, you can be confident they’ll execute the project smoothly and efficiently, thereby reducing the time required.

Decision-Making and Stakeholder Approval

The pace of decision-making and approval granting can significantly impact the length of a website redesign. Delays in decision-making or approvals can stall the project, extending the timeline.

Customization and Special Features

Furthermore, a higher need for customization and unique features can extend the redesign timeframe. Custom designs and features require additional time for planning, design, and development.

The Impact of Redesign on Search Engine Optimization

A website redesign extends beyond aesthetics; it also influences your website’s discoverability on search engines. Therefore, it is crucial to consider SEO during the redesign process. Careful planning and continuous monitoring can help preserve SEO value during and after a website redesign, ensuring your website remains easily discoverable to your audience.

Preserving SEO Value Through Careful Planning

A thoughtfully planned redesign can safeguard and potentially enhance your website’s SEO value. By considering SEO in the early stages of the redesign, you can ensure that the new design is not only visually appealing but also SEO-friendly, helping your website maintain its search engine rankings and visibility.

Monitoring SEO Post-Launch

The task doesn’t conclude with the launch of the redesigned website. It’s crucial to continuously monitor SEO performance post-launch. This allows you to:

  • Identify areas for improvement
  • Fix any issues that may have arisen during the redesign
  • Ensure that your website continues to rank well on search engines.


In a nutshell, the timeline for a website redesign varies widely, influenced by factors such as the size and complexity of the existing website, the scope of the redesign goals, the project phases, and the choice between freelancers and professionals. While speed might be enticing, prioritizing quality and thoroughness can yield long-term benefits, enhance the user experience, and boost search engine rankings. Choose whatever option works best for you, and no matter how long it takes, when you get your new website, you’ll be happy with the result. Thank you for reading!

Frequently Asked Questions

How long does it take to make changes to a website?

Making changes to a website can take different amounts of time. If it’s just a few changes in the copy, it can take less than an hour, but if you’re looking for a full redesign, expect anywhere from a few weeks to a few months. It might feel overwhelming, but it’s important to plan and prioritize tasks.

How much does it cost to redesign a website?

Redesigning a website can cost anywhere from $2,000 to $75,000, depending on its size and complexity. Freelancers usually charge between $3,000 and $10,000, while agencies may charge $5,000 to $75,000.

How long does it take a professional to design a website?

It typically takes a professional web designer around 2 months to design and publish a small business website, while larger projects might take up to 3-4 months.

What is a website redesign process?

A website redesign process is a detailed list of steps that go into revamping your site, including updating content, refreshing layouts, and improving navigation to enhance performance and the user experience. It aims to attract more visitors and improve conversion rates.

How does the size and complexity of a website affect the redesign timeline?

The size and complexity of a website directly impact the redesign timeline. Larger and more complex websites require more time, as the website redesigner must consider and update numerous pages and features.

Rodney Warner

Founder & CEO

As the Founder and CEO, he is the driving force behind the company’s vision, spearheading all sales and overseeing the marketing direction. His role encompasses generating big ideas, managing key accounts, and leading a dedicated team. His journey from a small town in Upstate New York to establishing a successful 7-figure marketing agency exemplifies his commitment to growth and excellence.

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