A full website redesign takes 26-30 weeks for most B2B sites and costs $50-60K. Small brochure sites finish in 12-16 weeks; enterprise builds stretch past 40 weeks.
Let me save you from reading 47 agency blogs that dance around the real answer.
A proper website redesign takes time. How much? Depends on your scope, size, and how fast you make decisions.
But here’s a real example from an actual proposal: 130-152 business days for a complex B2B site with 123 pages and custom functionality.
That’s 6-7 months for the complete timeline for redesigning a website. And it cost $57,525.
There. I said what everyone else is too scared to say.
Now, before you close this tab and go find someone promising a “professional site rebuild in 2 weeks for $2,999,” let me explain why those numbers make sense.
They’re what it actually takes to build something that makes money instead of just taking up space on the internet.
The timeline everyone wants vs. the timeline that actually works
Here’s what kills me. Everyone wants Amazon’s website with a lemonade stand budget and timeline.
The market is flooded with two types of providers:
- The cheap-and-fast crowd who’ll slap a template on your domain
- The professionals who know what actually works
Guess which one we are at Connective? And guess which one actually gets results?
Let me show you real numbers from an actual client proposal. This was for a B2B construction company launching their 20th anniversary with a complete rebrand. They needed 123 pages, dynamic project galleries, and custom filtering.
Here’s their actual timeline:
| Phase | What’s really happening | Business days |
Where clients typically screw it up |
| Discovery & Strategy | Figuring out why your current site sucks and what success looks like | 12-16 | “We don’t need discovery, we know our business” |
| Architecture | Building the blueprint before we build the house | 18-24 | Adding “just one more page” after approval |
| Design | Making it beautiful AND functional | 42-46 | Design by committee hell |
| Development | Turning pretty pictures into working code | 36-40 | “Actually, can we change everything?” |
| QA & Testing | Finding problems before your customers do | 17-20 | Skipping testing on mobile |
| Launch & Training | Going live without breaking anything | 5-6 | Forgetting to pay the final invoice |
Total: 130-152 business days (That’s 26-30 weeks, excluding holidays)
But here’s the thing. Smaller sites move faster. A 20-page brochure site? Maybe 3-4 months.
An enterprise platform with 500 pages and system integrations? Could be 10+ months.
The variable that matters most? You.
Client readiness and decisiveness can cut weeks off these timelines. Or add months.
Why most agencies price timeline and value together
There’s a dirty secret in the agency world. Timeline and price rise together.
Not because we’re trying to milk the clock. Because complexity compounds.
A $10K website is fast because it’s simple. Template-based. Limited customization. Basic functionality. We can bang that out quickly.
A $60K website takes longer because it’s solving harder problems. Custom design systems. Complex user paths. Integration with your tech stack. Multiple stakeholder needs.
Think about it like construction. A shed goes up in a weekend. A custom home takes months.
Same builders, same tools, wildly different timelines. Because one requires way more planning, craftsmanship, and problem-solving.
The more strategic value we’re delivering, the more time the web redesign process takes. That’s not agency greed. That’s physics.
Why it takes 7 months (and why that’s actually fast)
I know what you’re thinking. “Seven months? I could have a baby in that time!”
Yeah, you could. But you can’t rush human gestation. And you can’t rush strategic thinking.
Here’s what actually happens in those seven months:
Strategy (weeks 1-3): Why are we doing this again?
We dig into your business model. Your customers. Your competition. We figure out what your website actually needs to do. Not what you think it needs. What it ACTUALLY needs to drive revenue.
Most agencies skip this. That’s why most websites are expensive business cards.
Architecture (weeks 3-7): Building the blueprint
We map out every page. Every user path. Every conversion point.
This is where SEO starts. Not after launch when you realize nobody can find you.
The problem with adding pages after this phase? It’s not just about design. It’s about strategy, URL structure, and how everything connects. Plan your content upfront.
Design (weeks 7-16): Making it pretty AND profitable
First, we design your homepage. One page. Takes 2-3 weeks.
Why so long for one page?
Because that homepage sets everything. Colors, fonts, spacing, image style, buttons, forms. Every design decision cascades from here.
Then we design your inner page templates. And here’s where clients usually lose it: You get ONE round of revision per design.
One.
Not endless tweaking until your brother-in-law is happy. One round of consolidated feedback. Then we move forward.
Development (weeks 16-24): The part where code happens
This is where we build the thing. WordPress with page builders (like Elementor for easy updates). Custom functionality. All the technical stuff that makes your site work.
And this is usually where clients suddenly remember they need:
- Integration with some obscure CRM from 2003
- A custom calculator they forgot to mention
- “Oh, and can it do that thing Amazon does?”
No. No it can’t. Not without adding another month and $20K.
QA and testing (weeks 24-28): Finding problems before customers do
We test on 6 browsers. All major devices. Different connection speeds. We run speed tests. Check every form. Every link. Every possible way to break your site.
Why? Because that one customer using Internet Explorer 11 will definitely email you when something’s broken.
Launch (weeks 28-29): The moment of truth
After you pay the final invoice (non-negotiable), we migrate everything live. Set up analytics. Handle redirects. Train your team.
Then we watch traffic and conversions start to roll in.
The uncomfortable truth about cost
Let’s talk money. That B2B website refresh I mentioned? $57,525.
picks up jaw from floor
Still there? Good. Let me explain why that number makes sense.
You’re not paying for pixels and code.
You’re paying for:
- 20+ years of experience knowing what converts
- A team of 8-10 specialists who actually talk to each other
- Strategy that prevents rebuilding in 2 years
- Development that doesn’t break when you update
- Content that speaks to humans AND search engines
- Project management that keeps everything on track
Could you get a website for $5K? Absolutely. Will it move the needle for your business?
Stop it. You’re better than that. Invest in something that actually drives revenue.
How to not be the client who adds 3 months to their own timeline
Want your project done on time? Here’s how to not sabotage yourself:
1. Pick ONE person to manage feedback
Nothing adds weeks like contradictory feedback from 6 stakeholders. Sarah wants more CTAs. Bob wants more disclaimers. The CEO’s spouse wants Comic Sans.
Pick one person. Give them 3 days to consolidate feedback. Move on.
2. Provide content before development starts
“We’ll add the copy later” is expensive. Very expensive.
We’ll build with placeholder content if needed. But swapping it later is billed hourly. And it usually delays launch by 2+ weeks.
3. Respect the revision rounds
You get one round of revisions per design. Use it wisely.
Don’t waste it on “make the logo bigger.” Save it for changes that impact conversions.
4. Stay current on payments
We’ve been doing this 20 years. The minute an invoice hits 31 days, work stops. No exceptions.
Payment delays are the #1 cause of timeline slippage. Don’t be that client.
5. Trust the process
When we say a phase takes 24 business days, that’s not random. That’s based on data.
Rushing strategy doesn’t make design faster. It makes design wrong. Then you’re revising. Then development takes longer. Then launch gets pushed.
The timeline exists for a reason.
What about those “2-week website” promises?
Every week I get emails from businesses who went fast and cheap. Their sites look generic. They don’t rank. They don’t convert. They need a real website refresh 8 months later.
You know what takes 2 weeks?
- Slapping your logo on a template
- Copying old content into new pages
- Launching without testing
- Praying it works
You know what that gets you?
- A website that looks like everyone else’s
- The same conversion problems you had
- Zero competitive advantage
- Another redesign in 12-18 months
The timeline hack that actually works: preparation
Want to shave weeks off your timeline? Come prepared.
Before you even call an agency:
- Know your actual business goals (not “look more modern”)
- Have your content 80% ready
- Get stakeholder buy-in on budget AND timeline
- Pick your decision-maker
- Accept that good work takes time
The clients who sail through in 26 weeks instead of 30? They show up ready.
What client behavior impacts timeline
Every project is different, but patterns emerge after 20 years:
Prepared clients move faster: When content is ready, stakeholders aligned, and one person manages feedback, projects can finish at the low end of our estimates.
Committee decisions add weeks: Multiple stakeholders with conflicting feedback will push any project to the maximum timeline. Sometimes beyond.
Scope changes cost time: Adding pages, features, or integrations after approval doesn’t just cost money. It resets parts of the timeline.
Your move
Look, I get it. Seven months feels like forever when your current site embarrasses you.
But here’s the thing.
A strategic site rebuild is an investment that pays for years. A rushed job is an expense you’ll repeat in 18 months.
You’ve got three choices:
- Find someone promising 2 weeks and cross your fingers
- Accept that good work takes time and budget accordingly
- Keep reading blog posts hoping the answer changes
At Connective, we’re here when you’re ready for option 2.
Because your website shouldn’t just exist. It should work as hard as you do.
Frequently asked questions about website redesign timeline
Can you really redesign a website in 2 weeks?
Yes—but it’ll likely be a template swap with minimal strategy, no SEO, and reused content. It might look new, but it won’t perform any better.
What’s the average timeline for a small business website?
If it’s a simple 10-20 page brochure site and the client comes prepared, we can usually launch in 12-16 weeks.
What causes delays in a redesign project?
The top three causes:
- Late content
- Multiple decision-makers
- Unpaid invoices
How long does a website redesign take if you’re fully prepared?
With a single point of contact, final content in-hand, and fast approvals, we’ve seen complex projects launch in 20-24 weeks instead of 30.
Do I need to take my old site down while redesigning?
Nope. We build the new site on a staging server. Your live site stays up until launch day.
