Having a great website with amazing content is only three-quarters of the battle. You need an excellent call to action to bring it home and get somebody to take the desired action, from requesting more information to calling your business. Here are some call to action samples to get your wheels turning:
Not every CTA has to include the words “call” or “contact.” Anything that gets a potential customer’s attention can be effective. What makes this CTA effective is that it targets different mindsets. The visitor that wants more information can click on “view demo” or check out pricing. The visitor that has already made up their mind can simply click “Free Trial” and proceed to the conversion phase.
Not every CTA involves making a purchase. In this case, the goal is get a visitor to download a free e-book to get more information. A quick fact is placed in large type above the CTA to draw the eye to the fact that downloading the e-book will provide additional information. In this case, the main call to action word is “download.”
A CTA doesn’t have to stuck at the bottom of the page. In this case, the main CTA hits a visitor in the face the moment they come to the website. Given the fact that most users make up their mind about a site in 3-5 seconds, an eye-catching CTA can be highly effective. The message here is simple and direct; a catchy slogan above the “click here” link.
This is a great example of a soft call to action. There is no pressure to make a final decision and proceed with making a purchase. In this case, the CTA is “learn more.” This is a safe call to action since it doesn’t require an immediate commitment. This is a good approach for a site that eventually requires a major investment rather than a simple product purchase.
This CTA establishes the fact that these people are experts. This is an excellent incentive to get someone to visit this company’s blog. The concept of a blog is not new anymore and most users aren’t likely to visit a blog just because a business has one. The expert fact is further emphasized by the wording and style of the homepage.
This is an effective CTA designed to get a prospective customer to take a look at some success stories. This is a good tactic for a business that wants to share more information such as product details or success stories, but doesn’t want to hit visitors over the head with all this information at once.
This an example of the effective use of multiple call to actions on a site. In this case, both CTAs involve some form of savings. The “free lawn mowing” is the most attractive offer, so that one comes first. The second CTA is another savings incentive. A third call to action allows a customer to schedule service. Putting CTAs together doesn’t always work out that well, but it’s effective here.
Amazon’s main page features multiple CTAs, but the most effective one here is “click to look inside.” The idea is to convince someone to purchase this book by offering a preview of the content. Usually, it’s the first chapter or so, but that can be enough to convince a potential customer to go ahead and purchase the book. The universal CTAs here are “see all buying options” and “add to wish list” that appear on every product page.
There are several CTAs here. The main ones are “30-day free trial” and “read the case study.” There is a “call now” followed by the phone number, but that’s really secondary here. What makes this site work is the strategic placement of the CTAs. A visitor to the site clearly knows what they are getting when they click any of the CTAs. CTAs are very useful when using a WordPress Ecommerce web design.