WE CAN HELP YOUR BRAND’S

Visual Identity

We create the most genuine expression of your company. Our logo design services are true to your brand and a step above the rest. We anticipate your needs and craft a visual identity that reflects who you are as an organization. We want to tell your story!

WE CAN HELP YOUR BRAND’S

Campaign Development

Are you looking to revamp an existing brand or start your corporate journey from scratch? We plan, develop and implement a communication package that speaks with your audience and helps them connect with you as potential customers. We care about your success!

WE CAN HELP YOUR BRAND’S

Print and Packaging

From customized business cards to product packaging, we create impactful print materials that express your brand values. We want to build an image that resonates with your audience and helps you stand out!

Why branding matters...

Creativity and innovation are on the rise. New businesses are popping up every now and then. With all the competition, getting into your stride and building your online presence can be difficult. Even with the most exceptional products and services, many businesses fail to generate leads, sales, and, in turn, more profit. Why? Because they lack exposure – their branding is not able to connect with a like-minded audience.

Great branding shows your audience the real you. It helps shape your visual identity, tone, and appeal. And most importantly, it enhances your credibility in the industry, helping you build a sustainable future for your company.

Designs that reflect your vision

At Connective, creating a great logo is all about connecting with your needs. We ask the right questions. They help us understand your ambitions better. Our team of design experts values creativity, attention to detail, and commitment to quality.

We want to create designs that are a true reflection of your brand vision. We hone in on your issues and try to deliver beyond expectations every time. We believe that a logo is not just a symbol – it is everything your brand will ever be.

CONNECT AND INSPIRE LOYALTY WITH YOUR CUSTOMERS

Some of our logo design work

Most companies struggle with creating the perfect logo. But, we make things easier for you. It is not just about the design. We focus on how each element of the logo relates to your branding concept. We want your business to succeed and establish itself among the best. An exceptional logo design gets you to a perfect start.

Contact us

Want to refresh your brand image? Need help creating a logo? We can take care of your visual identity and help you establish yourself as a reputable company. From basic questions to complex inquiries on branding, web design, or marketing, we’re here to help!

Ready to start the conversation?
Call us at (818) 570-5620. 

who are you text written on a blackboard

Let’s paint a picture. You are an entrepreneur who has built a company from the ground up, and while you have managed to get it on its feet, you are looking to increase revenue by expanding your client base. The question now becomes — how do I do that?

The simple answer is to advertise, but most business owners do not realize that beyond the advertising door is a niche market with various services to fit a client’s needs. These needs lead you and your business to a creative branding agency.

These companies offer services to increase brand awareness for their clients that will result in increased customer visibility. Essentially, creative branding tells a story.

Creative branding agencies have many different departments. Each of these areas has a unique task and perspective on the job at hand. To better understand when to use this type of service, let’s break down what each facet does.

Creative Branding Services

Creative branding agencies generally offer services to tell your company’s story. This process is accomplished through four main categories: strategy services, analysis and metrics, creative content creation, and communication services.

Within these four main components of branding services are subcategories of functions that occur within the agency to ensure maximum reach to potential clients. Below are areas of the process that maximize brand potential and that are specific to each category.

Strategy Services

  • Social Media
  • Advertising
  • Content
  • Brand
  • Marketing

Analysis and Metrics

  • Annual Reports
  • Case Studies

Content Creation

  • Branding
  • Copywriting
  • Graphic Design
  • Motion Graphics
  • Animation
  • Microcontent
  • Web Design and Development
  • Video
  • Content Planning and Publishing
  • Copyediting
  • Blogs and Articles
  • Videos
  • Ebooks
  • How-to Videos
  • Infographics
  • Interactives

Communication Services

  • Public Relations
  • Media buys
  • Sponsored Content
  • Influencer Marketing
  • Paid Product Placement

Does that list seem long? That’s because it is! Creative branding agencies have an extensive array of strategies, media channels, and services to exponentially boost your brand’s image. Now that you know some of the ways in which a creative branding agency will service your business, you might be wondering who are the people who can accomplish these great feats?

On that note, let’s meet your creative branding team.

The Creative Branding Team

a designers meeting

Creative branding agencies require a mix of experts and professionals to execute each client’s creative objectives for their business. The members and teams that will be creating your brand’s content are largely based on the type of service that is being used for your business’s brand promotion. In general, creative branding agencies utilize the following professionals:

  • Producers
  • Writers
  • Editors
  • Web Developers
  • Web Designers
  • Account Directors
  • Managers
  • Art Directors
  • Creative Directors
  • Videographers
  • Graphic Designers
  • Content Distribution Specialists

This extensive list of professionals ensures that the creative branding agency functions at the top level of their field to provide their clients with successful and professional advertising campaigns.

Is a creative branding agency the same as a digital branding agency?

When businesses set out to increase their visibility through advanced advertising techniques, they often find agencies that seem similar to a creative branding agency but are not quite the same. The most common confusion is the difference between a digital branding agency and a creative branding agency.

Numerous niche agencies offer services and strategies that are similar to each other. These agencies tend to overlap in their services, but they are distinct in their purposes. Read through this brief list of the various branding agencies and what they do.

Digital Agency

This type of agency focuses primarily on digital communications by specializing in search engine optimization (SEO), lead generation, and digital marketing.

Advertising Agency

These agencies focus almost entirely on digital, television, radio, or print advertising, and they may or may not provide marketing services.

Social Media Agency

This group focuses completely on the social media arena in their strategies and often run social media accounts for companies or individuals.

Design Agency

This agency promotes services for visual mediums, such as digital and print.

Public Relations Agency

PR groups offer services to aid businesses in promotional and content distribution. These companies distribute promotions through various media formats.

SEO Agency

These agencies focus on search engine optimization strategies and tactics to increase internet traffic to a particular site or social media account.

As you can see, different agencies specialize in the many facets of marketing and branding. Creative branding agencies utilize some (but not all) of these strategies when increasing a client’s brand awareness.

What do creative branding agencies do for your business?

designers meeting discussing color palette for a brand

Being a business owner often means wearing multiple hats. Even if you have managers in place to oversee the different segments of the business, deficiencies can still happen. In terms of marketing and advertising, this scenario cannot be more true.

Maybe you are the owner of a mechanic shop or a florist business, and that field is what you know. You may create a marketing department to boost your customer awareness, but the abstract nature of marketing makes the decisions in this area of the business difficult. This area of difficulty is where creative branding agencies come in.

These dedicated professionals isolate your marketing needs and execute creative strategies so that your business achieves its professional goals. Creative branding agencies use several strategies to provide the customer visibility and awareness that your business is looking for.

Quality Content

Providing quality content is one of the specific purposes of a creative branding agency. Attention to detail, thorough vetting of content strategies, and execution through various media outlets are their proverbial bread and butter. Through these strategies of execution, quality, consistency, and cadence, these agencies can provide quality content in high volumes.

These agencies also have a vested interest in the success of your business. Your success is their success, so they go to great lengths to find the optimal strategies for your brand, even if that means disagreeing with a client’s input on strategy.

New Perspectives

Creative branding agencies specialize in finding the right voice for your brand. As business owners and executives, developing tunnel vision is not uncommon when it comes to your brand.

These agencies think outside the box to find unique avenues to increase your customer awareness. Advertising and marketing professionals at a creative branding agency implement great ideas to take your business to the next level of customer visibility.

Long-Term Expertise

As a business owner or executive, you do not lack knowledge of your own company, but do you know what marketing and advertising strategies your competitors are using? Do you know how your company’s efforts compare to theirs in terms of customer visibility?

This situation is where creative branding agencies step in and benefit their clients. The agencies work with a wide array of clients across various industries, and as such, they are privy to their numerous successful marketing and advertising strategies. This experience translates to a greater likelihood of success as they embark on the content strategies for your business.

Expert Strategy Execution

Creative branding agencies go to great lengths to obtain and retain the most professional, hardworking, and talented people in the business. When these professionals take you on as a client, their knowledge, experience, and expertise are geared toward one focus — executing your advertising or marketing strategy.

Members of creative branding agencies immerse themselves in these strategies daily and are familiar with market trends, best practices, and long-term strategies to ensure that your campaigns reach their maximum potential.

Outsourcing Instead of Hiring

Developing your marketing team for your business is time-consuming, arduous, and expensive. Paying full-time employees who lack the skill set and experience to accomplish your marketing objectives is often an exercise in futility and frustration.

Outsourcing your marketing and advertising needs to a creative branding agency is a viable (and often the best) option to achieve your customer relationship goals. Depending on the particular niche format you want your company represented in, these agencies employ professionals whose skill set and expertise cover the bases for all forms of creative content and branding strategies.

Quick ROI

We all have deadlines to meet, and marketing departments are no different. Companies that choose to use their marketing departments face unattainable goals due to a lack of resources, personnel, and infrastructure. If they do have any of these three components, meeting the time constraints put on their projects is unlikely.

Using creative branding agencies removes this difficult aspect of the marketing process due to the experience and professionalism they possess. These industry leaders take your marketing strategies and provide a return on investment quickly because the project completion rate is often much faster than your standard corporate marketing department.

Less Accountability

Unfortunately, an ugly side of the marketing business is that not all campaigns go as well as the clients hope. In the worst cases, advertising campaigns can completely backfire. In the unlikely event that this happens, using a third-party creative branding agency allows for the company to shift the blame toward that service instead of taking the brunt of the pushback.

While this scenario is extremely rare, it must be mentioned when discussing the benefits of using third-party creative branding agencies.

The needs for creative branding agencies are more numerous than the ones mentioned here. For particular industries, these agencies also provide services that are specific to those businesses. This approach provides the brand more benefit in the long run by using industry experts to achieve your marketing goals.

Does my brand need a creative branding agency?

a store owner thinking of hiring a branding services

As we have discussed, businesses need to assess their goals for their marketing strategies before committing to outsourcing their creative branding needs. The variables to consider in this decision cross a wide landscape of potential benefits and detriments that ultimately lead to the success or failure of their particular strategy.

If you are unsure if your company should use a third-party creative branding agency, consider the following items when making this important decision.

Resources

The demands of the business pull owners and company executives in multiple directions daily with the demands of their duties. Thus, the ability, capability, or accessibility of the necessary resources to achieve their marketing goals simply may not exist. For this reason, considering a creative branding agency as a viable option becomes apparent.

The experience, knowledge, and expertise of this type of agency can alleviate the pressure of forming branding strategies in-house and the financial impact that process can have.

Knowledge and Expertise

Gaining insight and experience through trial and error is not an advisable path to follow for your marketing and advertising needs. While it can prove to be successful, this strategy can lead to loss of morale and negative financial repercussions more often than not. For most companies, these losses can prove to be detrimental or even fatal to their existence.

Creative branding agencies remove that possibility of failure by using their industry-proven strategies to ensure that your brand achieves the goals it set. Professionals have molded these strategies for years to make them more effective, and they have the infrastructure in place to execute those plans that have been set forth for your company.

Ability

Even if your company has a marketing department in place, they are sometimes bogged down from the sheer number of projects, social media marketing, or public relations duties assigned to them. In this scenario, the use of a third-party creative branding agency may be the best course of action for your branding needs.

These agencies help alleviate some of the responsibilities and workload of the existing departments, preventing any long-term delays in projects that are necessary and beneficial to the client. In short, these agencies can do the work the company’s marketing team cannot accomplish or find the time to get to.

Results

If your marketing team simply isn’t finding the branding solutions you are looking for, then consider a third-party creative branding agency. Their professional attitudes, experience, and industry knowledge can meet the goals and deadlines that your company demands.

If you find yourself in this situation, don’t hesitate. Find the right agency for those needs and don’t fall behind your competitors.

Where do I find a creative branding agency?

Once you have decided to work with a creative branding agency, finding the right one is vitally important. Since not all agencies are built the same, and certain agencies specialize in specific areas more than others, finding the agency that will target your specific market is paramount. Be sure to have specific questions when interviewing agencies to help determine which one will benefit your brand the most.

A key indicator of a productive agency is its endeavor to help others within the industry. Agencies that contribute to journals on their subject area or participate in active blogs regarding their strategies are more likely to have positive customer feedback. Look for agencies that do these things!

How do I get the most from the agency I choose?

a happy store owner after hiring a branding agency

You have chosen the agency you want to work with on your branding strategies, established contacts, and given them your expectations — now what? At this point, you might start to become apprehensive about this team and what they are doing with your beloved brand, but don’t fear.

These agencies focus on building long-term relationships with their clients. A successful agency wants to be a creative partner in your branding strategies, not marketing mercenaries, so they will communicate with you throughout the creative process.

This communication allows you to see the progress of your brand development, as well as offer feedback throughout the process. This relationship is very important to achieving your branding goals and ensures there will be no surprises when the final delivery is set.

The decision to partner with a creative branding agency for your marketing and advertising needs is not one to take lightly. You have to consider numerous variables, assess different strategies, and set goals. Throughout this process, always remember how this endeavor will benefit your brand, as the journey is just as influential as the result.

The teams of professionals who make up these agencies are at the top of their fields and will work tirelessly to see your brand achieve greater heights. Whether through social media campaigns, digital marketing, video, radio spots, or television advertisements, these professionals take the worry out of finding your brand’s potential in a technological world.

If you are trying to find the right voice for your new company, update the branding of an existing one, or engage with long-term marketing strategies, using third-party creative branding agencies is a worthwhile partnership. The impact these agencies create with their knowledge, experience, and expertise is tangible, and the relationships they forge through their diligence and hard work will only prove beneficial to your company’s goals.

If you have advertising, marketing, or brand adjustment needs, don’t hesitate to reach out to a creative branding agency. That decision could turn out to be the best option for you and your company’s future!

Everything you need to know

Frequently asked questions

Your brand is how your audience sees you. It defines what they think of when they hear who you are and it determines their perception in the marketplace or whether to buy from them at all. Having a strong visual identity, as well as an identifiable personality will allow for people to know exactly where your business stands with one look which can be the difference between customers going ahead and making a purchase or moving on elsewhere without buying anything 

Your first impression tells everything about yourself – this goes beyond just looking good but having that effect where someone knows immediately what kind of person you’re dealing with by simply taking into account some specifics such as fashion sense, body language, etc. because those things go hand-in-hand even though sometimes we may not realize it.

Conduct a detailed brand audit. After you know who your customers are and what sets your company apart, it’s time to develop the creative elements that will be used in all of its marketing materials. Consider how each element should look, feel, or sound for maximum effect; this is where creativity can shine!

Brands are an expression of what you stand for and who you want to be. They help differentiate your business from competitors, build trust with customers, create clarity in decision making and focus on customer needs. A strong brand will provide a competitive advantage that has the power to inspire loyalty among employees as well as encourage more sales or interest than any other tactic could ever produce!

Branding has many features, but it is most important to focus on five key elements: promise, position in the market, personality traits of the brand’s voice, and design style. The story behind your product or service should also be communicated so that people can understand what you offer them through branding. Finally, associations help remind customers about why they chose your company for their purchase among other choices out there today.

A brand identity is the physical manifestation of a company. It’s what makes them recognizable in an oversaturated market, and it can be seen everywhere – from their products to their advertisements. Crafted with colors, shapes, or other visual elements that have been carefully chosen for the right audience; a good example of this would be how Target uses color variations so as not to alienate anyone’s customer base when catering towards different genders but also taking into account age ranges within those gender groups too!

The creative team usually consists of an established art director and a copywriter, with some companies looking for individuals who have both skill sets. However, other members involved can include web developers and editors. The role of the Creative Director is to oversee all aspects from brainstorming to execution on behalf of their client’s marketing goals; while the Copy Writer will be responsible for writing headlines that make people want to click or at least read more about what exactly it is they are being offered – many times in just one sentence! Web Developers help create websites as well as applications- this includes anything from banners ads through social media campaigns where users share content virally among friends online. Editors provide necessary feedback before releasing any material into the public domain by ensuring everything meets expectations across channels.