Identity that Speaks to Your Audience

Our brand identity package is crafted to capture the heart of your business and create a unique and consistent visual language across all touchpoints. We take a collaborative approach to understand your brand’s goals, values, and mission and develop a comprehensive brand identity that resonates with your target audience.

From developing brand personas to creating a framework, our expert team will guide you through the process to ensure your brand’s visual identity reflects its true essence. Let’s create a brand identity that sets you apart from the competition and resonates with your customers.


  • Consistency


    Maintain consistency across all branding materials by providing clear guidelines for the use of logos, colors, typography, and other design elements.

  • Differentiate


    Help differentiate you from competitors by establishing a unique and memorable visual and messaging style.

  • Personas


    Develop personas by clearly understanding the target audience and how to communicate with them effectively.

  • Brand Recognition

    Brand Recognition

    Establishing consistent visual and cohesive messaging elements that are easily recognizable and associated with your brand.

  • Brand Framework

    Brand Framework

    Gain a clear understanding of the brand’s purpose, values, personality, and positioning, which can guide consistent communication and foster a strong brand identity.

  • Creative Development

    Creative Development

    Leverage research, strategic thinking, and design expertise to creatively develop brands that resonate with their target audience.

Our 6-phase Branding Identity Process

  • Phase 1:


    We start with a kickoff meeting to discuss your vision and goals and deep dive into the questionnaire we had you fill out.

  • Phase 2:


    We thoroughly research your industry, competitors, and target audience to formulate where our brand will fit and the unique voice it will need.

  • Phase 3:

    Concept Development

    We develop branding concepts, kick them around internally, and iterate until we have developed an identity package that nails all of the goals.

  • Phase 4:


    We present the branding package to you and explain our design decisions, providing insights into how it reflects your brand’s identity.

  • Phase 5:


    We work closely with you to refine and revise the chosen branding concept until it meets your vision and design needs.

  • Phase 6:

    Final Deliverables

    We deliver the final branding guidelines and identity package in a way that can easily be shared with anyone working with you to keep them on-brand.

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Top Branding Questions

A branding agency like Connective crafts a unique brand identity for your business, aligning it with your core values and audience expectations. We conduct thorough research, develop distinct brand personas, and create a cohesive visual and communicative style. We aim to differentiate your brand in the market, ensuring it resonates strongly with your target audience.
The cost of services from branding agencies varies widely, depending on the scope and complexity of the project. At Connective, we tailor our pricing to your needs, ensuring you receive a comprehensive brand identity package that aligns with your business goals and budget. For detailed pricing, we recommend contacting us directly so we can provide a quote that reflects your unique branding requirements.
Definitely. Partnering with a branding agency like ours at Connective is a valuable investment for any business aiming to carve out a strong position in the market. We specialize in crafting a cohesive and impactful brand identity that truly speaks to your target audience. By choosing us, you’re not just getting a logo or a color scheme; you’re gaining a strategic partner dedicated to translating your business values and vision into a compelling brand story. This approach sets you apart from competitors and fosters brand recognition and loyalty, which are essential for long-term success and meaningful customer engagement.
The ideal time to hire a brand agency like Connective is when you’re looking to establish a robust and cohesive brand identity, whether you’re launching a new business, rebranding an existing one, or seeking to strengthen your market position. If your brand feels disconnected from your target audience or needs help to stand out in a competitive market, it’s a clear sign that professional branding expertise is necessary. Additionally, if you’re undergoing significant changes, such as entering new markets or altering your business model, a brand agency can help ensure your brand evolves effectively to meet these new challenges.
Branding and marketing are both important for business growth, but they have different roles. Branding is the process of defining your business’s identity, values, and how you want to be seen by others. This includes your logo, brand colors, tone of voice, and overall personality. Marketing, on the other hand, is how you communicate your brand to the world. It includes tactics like advertising, content marketing, and social media. In short, branding is who you are, and marketing is how you get people’s attention. Both are crucial, but branding is the foundation upon which marketing strategies are built.
A strong brand identity is very valuable for several reasons. It helps consumers remember your business and sets it apart from competitors. A well-crafted brand identity connects with your target audience, creating loyalty and trust. It also ensures that your marketing efforts are consistent and clear, reinforcing your business’s character and improving recognition. Moreover, a strong brand identity can inspire employees and attract new customers. It gives your business a personality and values that people can relate to, making it more than just a provider of goods or services.

A typical branding package from Connective includes a comprehensive range of services to establish your brand identity. This can consist of logo design, brand color schemes, typography, brand voice guidelines, persona creation, and visual imagery. We also provide brand strategy development, which encompasses defining your brand’s mission, vision, values, and personality and creating a brand story and messaging framework.

Our approach to branding focuses on in-depth research and creative development. We delve into understanding your business, industry, competitors, and target audience. This allows us to create a brand identity that is unique and memorable, resonates with your audience, and differentiates you from your competitors.
Our process is collaborative and transparent. It begins with an in-depth onboarding phase where we learn about your business, followed by market research, strategy development, and creative execution. We involve you at every stage, ensuring the final brand identity aligns with your vision and objectives.
We start by understanding your business goals in-depth. This understanding allows us to tailor the branding strategy to support these objectives: market expansion, customer retention, brand awareness, or entering new markets. Our branding efforts are always aimed at creating a visually appealing identity and driving tangible business results.
See if we’re a fit.

See if we’re a fit.