If you are in a niche with any competition, you likely can’t rank on the merit of your web design and content alone. You will need links—end of story. If your content is good enough and has aged sufficiently, you will organically gain these votes of confidence from other sites. As a top link-building company providing an array of SEO services, we can help move that process along. READ MORE
Offering an organic way to grow your business.
Optimizing your website is one of the best things you can do to grow your business. And search engine optimization should be at the top of the list for your marketing department. When you can rank your landing pages on popular search engine results pages, you will attract the attention of millions of potential customers.
Connective offers link-building services, which is the most critical component of building an optimized website. The purpose of link building is to enhance the reputation of your business by being a reliable information source in your industry.
If other websites are linking to your content, it will establish your business as an authoritative brand. In addition, search engine algorithms pick up on when websites link to your site, increasing your online visibility.
There are many link-building tactics out there, and we are familiar with them all. However, we only use white-hat, safe link building. No PBNs or link farms used here. Only quality links from niche relevant websites that are curated to help give your website the push it needs.
Our links can be procured from niche edits, skyscraper link building, HARO, guest blogging, broken link building, and much more. During our SEO audit phase, we will develop a custom plan that will determine the best kind of links, the best anchor text distribution, and all at the correct link velocity to keep your site safe as it naturally grows towards page one rankings.
Core to most link-building campaigns are guest post links. We reach out to niche-relevant websites mining for guest post opportunities. We analyze those that respond and make our best judgments on what placements will help your site the most.
We put together above-average content for these websites giving that content the best chance to rank and, of course, include a naturally placed link back to your website to help drive traffic and rankings.
Linkbait link building is creating content with a higher than average chance of gaining links on the merit of the content. Examples would be publishing data-driven content, creating infographics, or any other content we feel may gain links.
We would then reach out to websites interested in this content and make them aware of its existence. Although there is no guarantee in gaining links this way, we consistently produce, and at the end of the day, you also end up with awesome content for your visitors to consume.
Link inserts are an overpowered link-building tactic where we secure links to your website on content that has age, traffic, and rankings behind it already.
Link inserts are best done sparingly as it may not be the most natural occurrence in the wild, but because these pages already have authority behind them, they can certainly move the needle faster than most links.
HARO is a digital market service that provides daily opportunities to become a source of information for various publications. Plus, some industry leaders use it, such as The Wall Street Journal and other very high domain authority publications.
We keep an eye out for opportunities and pitch responses on your behalf, hoping to be quoted in these publications. This link-building tactic can net us some of the most powerful links on the internet.
If there is a list of services, products, or websites relevant to your company, we will try to get your site listed among them. We unearth many of these opportunities by doing competitive link research.
If we can gain the links that your competitor has, it can help bridge the rankings gap. This tends to be a numbers gain, and shot-gun style outreach is usually used here.
When websites do not keep up with their maintenance, they will end up with broken links.
However, some of these sites still rank high on search engines and offer value to consumers. We can seak out these pages with broken links, reach out to them and offer our similar resource as a viable replacement. If the prospect is strong enough, we may even purpose-build a substitute to offer.
If it works, it can be a powerful way to gain a quality backlink.
The concept of skyscraper link building is to add a high-quality piece of content to your website. We first identify an article that is intriguing for your target audience on a competitor site. Then, spend time crafting better content.
We then reach out to any websites linking to the original article and make them aware of our superior page. Doing this will remove some authority from your competitor and gain you a link. Win-win!
There is a lot that goes into link prospecting. Every SERP is a different case study, and there is no one-size-fits-all solution. There is much that goes into finding the best link targets, including the site’s relevance, the strength of the domain and page, how spammy the website is, the site’s traffic and organic situation, and many, many more factors.
Sometimes, a hyper-relevant link from a low domain authority website that has executed an above-level content marketing plan can do more than a link from a high DA website. Sometimes a link can seem significant because it has fantastic-looking metrics. Still, upon further inspection, you can uncover that the website is likely a link-farm with a high potential of getting a penalty in the future, increasing our exposure to penalties.
At the end of the day, it’s our job to not only get links but to make sure that these links are safe, powerful, and relevant. This will make our work long-lasting and most likely to net us gains in the search engines.
Many link-building companies utilize black hat link-building tactics such as buying links on link farms, spam commenting, and hacking websites to palace their links. We will not deny that these practices exist and can certainly work; these are not practices that we will perform. Our link building is white to grey hat in nature and as reasonably safe as you can do it without just relying on time.
All link-building campaigns start with an extensive audit determining the pages and keywords we are trying to rank. Unlike other link-building companies who will come up with a plan and stick to it over the course of many months, we iterate each month, looking for opportunities. The keeps us nimble and aware of low-hanging fruits as they arise.
Every SERP is different, and the answer to how many links, what kind of links, and how powerful they need to be is right on the search engine result page. We reverse engineer the backlink profiles of the websites that currently rank and work to bridge the gap.
We determine the safest anchors to use in our backlinks: These consist of specific ratios, based on competitive research, of brand anchors, exact match keywords, partial match, natural anchors, and naked URLs.
Next is the execution of our strategy. We start our outreach campaigns or content creation and start systematically accruing backlinks to help us rank in the least amount of time possible while doing it at a velocity that keeps us safe from penalty.
Finally, we report any links that we gain through our client portal to make sure you are always in the loop. Our customized dashboards are available 24/7, and links are reported as they happen. No need to wait until the end of the month to view the links that you are gaining!
Connective is a group of friends who are passionate about SEO, technical SEO, content development, and, very specifically, the art of link building. We can certainly handle all aspects of marketing, but link building is especially important to us because it’s hard as hell! Because the barrier to entry is so high to offer high-end link-building services, we pride ourselves on executing at the highest level.
We have also been link-building for over a decade and have lived through all of the ups and downs that you can possibly experience when you are in this game for this long. So you can say that we have been there and done that.
When it comes down to it, you want a link-building company offering link services coming from a place of experience. You also want a team that you will enjoy working with. We are in constant communication and are always thinking about how we can land you the best links possible to get you the customers you deserve through search engine optimization.
The toolkit for a link-building company is vast. The accuracy and efficiency they allow are critical in providing a solid product. Without some of these tools, it would be nearly impossible to be competitive. Below is a selection of some of the most valuable tools in our toolkit:
Google Analytics is the bread and butter reporting tool used to understand how our link-building campaigns are affecting traffic and conversions. It is a default installation for any of our web design projects and is the first installation if a new client doesn't already have it.
We use Google Search Console to identify low-hanging fruit opportunities. We can see keywords almost on page one, and we can adjust our strategy to throw a link at that page to help push it over the edge.
Ahrefs is a tab that is open 24 / 7 on our link builder's computers. It allows us the tools to do competitive research, review anchor text distribution, conduct a competitive link-gap analysis, and so much more!
Surfer SEO is used mainly for our content development and marketing. Still, it does come to the table with an additional competitive link gap analysis that we find helpful from time to time. For example, analyzing a keyword will give us a list of links we should consider going after. Very useful!
Semrush is the main competitor of Ahrefs, and we use it to fill the gaps. It has a decent backlink toxicity tool to identify toxic backlinks that we may decide to disavow. It has a host of other SEO tools that are useful as well.
Link Research Tools allows us the deepest dive into the quality of our client's backlink profile. You can categorize anchor text and all existing backlinks that will enable the tool to give you a score on all existing backlinks to help identify negative SEO campaigns and what backlinks may be hurting our progress.
Hunter is our primary tool for uncovering link prospect contact info. It is the tool we use to send emails to our link prospect, send automatic follow-ups and keep track of all of the responses to our requests. When you need to find as many links as we do per month, you need an email program that automates much of the process.
Agency Analytics is our primary client portal. This tool gives us the ability to provide 24/7 access for our clients to see link metrics and acquisitions. In addition, as we can tie it into Ahrefs and other tools, it provides our clients with next-level data and the ability to see our links as we acquire them (instead of one report per month).
I have worked with Connective for over eight years now and can recommend them without any hesitation. They are creative, responsive, and able to provide all of the services needed to have a thriving online presence. If you are looking for help with online marketing, look no further, Connective is your team!
Did any of this spark your interest? Does your business require link-building services? If so, we would love to help. No link-building campaign is too small or large for us at Connective – we have the right solutions to help you reach new heights in the SERPs. Fill out the form and we will set up a zoom meeting to learn more about your needs.
Ready to start the conversation? Call us at (818) 570-5620.
We know that you might have some questions about SEO audit services and what they can do for your company. We’ve listed a few of the most frequently asked questions below. If your question isn’t answered here, please get in touch with us at (818) 570-5620.
As with any service business, the cost for link-building services varies by company and niche. A principal factor in determining how much to spend on link building is the amount of competition you have in your industry and how much publishers require for placements—prices ranging from $125 to $2000 per link.
Yes! For most industries without a solid link profile, you will never rank. You can wait for time to take and focus on acquiring links naturally based on the merit of your content alone, or you can speed the process.
Any link-building practice that will leave a noticeable footprint, spam link building, blackhat tactics such as spam comments and hacking, and any other “easy” link building you can find out there. All of these practices will ultimately lead to a penalty.
A link building agency will work tirelessly to acquire links for the sole purpose of increasing rankings, traffic, and ultimately conversions in the safest possible way and at an ROI that works for everyone.