How can our contractor SEO services grow your business?
SEO is a marketing strategy that aims to increase awareness of your business on search engines and other digital platforms. While PPC and Social Media ads can help you grow, optimizing your website for SEO really helps. Standard tactics include target keyword research, content marketing, link building, technical SEO, and more. These methods can boost your ranking in the search engine results pages (SERPs), increasing traffic, leads, and conversions.
By uploading content containing target keywords (e.g., “local contractor near me”), people who search for those terms will see your website. And just like that, you’ve got a new customer. Those conversions add up over time.
Connective’s top SEO strategies for contractors
Search engines use algorithms to categorize and rank web pages to deliver a positive and relevant user experience. With hundreds of ever-changing algorithmic factors that influence SEO performance, we use several techniques to produce the best results for our clients.
Extensive research
Our SEO strategy development begins with meticulous market research. Keyword research is also essential, allowing us to find and analyze people’s most common search terms when they need a general contractor. We also audit your top competitors and deconstruct their SEO strategies, pinpointing the most successful tactics and leveraging them to your benefit.
Content marketing
The quality of content on your company’s website and social media platforms can make or break your SEO strategy. The key to content marketing is providing helpful, interesting, and informative content for people, not search engines. We employ various content types and post regularly to establish a consistent presence for your business.
Local SEO
Local customers are the bread and butter of every contractor. Local SEO tactics are the most effective ways to capture those leads, including claiming your Google Business profile, social media marketing, reputation management, and link building. These techniques drive more local web traffic, improve lead generation, and strengthen your presence in the community.
Technical SEO
Technical SEO refers to the structure of your website. Our web design experts use a mobile-first approach and incorporate SEO best practices directly into your site’s architecture. Optimizing factors like page load speed and user experience are critical to success.
On-page optimization
Using on-page SEO is another way to increase the visibility of your website in the SERPs and boost traffic. The core elements of on-page SEO are content, HTML, and website architecture. We optimize your site’s content, internal links, visual assets, and more to support exceptional SEO performance.
Link building
High-quality backlinks are essentially a vote of confidence for your website (and essential to SEO). We approach this task by determining which types of links will best suit your business and deliver optimal performance. Our team strictly uses white-hat tactics, including guest blogging, HARO, niche editing, and the skyscraper technique.
Tracking and reporting
Evaluating the performance of your SEO campaigns is vital to measuring their success, but it also reveals opportunities for growth and improvement. With in-depth data analysis and reporting, we’ll help you understand the effectiveness of your strategies and explore how to attain better, stronger results.
What to expect from our SEO process
Our years of experience in the SEO industry have taught us a lot. We’ve used our expertise to build and perfect a seven-step SEO process for contractors, which we customize to fit your needs and goals.
Onboarding
The onboarding phase is collaborative, starting with the initial consultation and kickoff meeting. You’ll fill out a Discovery Questionnaire to define your goals and objectives, and your Project Manager will take care of administrative tasks like setting up Google Drive space, a Project Tracker, and Gantt Chart.
Research
We conduct detailed research, collecting valuable data about your contracting business, the local marketplace, target keywords, and more. A competitive analysis is also vital to help us learn more about which tactics produce the best results in your market segment.
Technical SEO fixes and monitoring
Monitoring key performance indicators (KPIs) and other web metrics lets us assess the quality of your website and SEO strategies. If necessary, we fix issues with technical SEO elements, like page speed, inefficient code, broken links, etc.
Reporting and analysis
As we continue to observe your site’s SEO performance, we gather critical data and condense it into easy-to-read reports. We use tools like Google Search Console, Ahrefs, Surfer, Google Ads, and more to uncover potential opportunities for revenue growth.
Monthly content creation
The support system for every SEO strategy is content marketing. It requires consistent uploading of blog articles, videos, and social media articles to engage your customer base and help them understand why you’re the best general contractor for their project.
Monthly link building
Link building is one of the most challenging and time-consuming aspects of SEO. We provide monthly link-building services utilizing ethical, proven techniques to establish the credibility and authenticity of your site while strengthening SEO performance.
Improve and iterate
Developing an effective contractor SEO strategy isn’t a one-time task. It requires consistent analysis and adaptation to keep up with the frequent changes to the digital landscape, including search engine algorithms and social media. As an experienced contractor SEO agency, we know regular evaluations, improvements, and iterations are paramount to success.
