Win customers and amplify your revenue With PPC marketing
PPC advertising is one of the quickest, most effective, and most affordable ways to put your business on the map. A well-managed campaign will place your PPC ad at the top of Google search results, right before the eyes of customers searching for relevant keywords.
PPC advertising is one of the quickest, most effective, and most affordable ways to put your business on the map. A well-managed campaign will place your PPC ad at the top of Google search results, right before the eyes of customers searching for relevant keywords.
As a small business catering to the marketing needs of other small businesses, we at Connective know how to set up PPC ads that fuel business growth. From powerful ad copy to expert keyword research and optimal bids, we design every PPC campaign to bolster profits.
High-octane PPC ads for exceptional results
Pay-per-click is popular for a reason: It’s an efficient advertising model that delivers excellent business results. Unlike traditional mass outreach campaigns, which cost money whether the ad captures an audience or not, in PPC advertising, you only pay when a viewer clicks on the ad. In other words, you direct all your advertising budget toward people interested in your product or service.
Small businesses often occupy a narrow niche or serve a limited geographic location. If either sounds like you, your advertising should focus on the right target audience — that is, people who enter relevant keywords into a search engine and are motivated to click on your ad. These are the users you want because they have the highest potential to become customers.
PPC advertising is the perfect solution for small businesses with comparatively low advertising budgets. Our PPC ads are targeted, flexible, and trackable, so it’s easy to view ad performance and adjust accordingly for even better results.
PPC campaigns by Connective give you a competitive edge
At Connective, we offer high-value small business PPC services. If you seek to increase your reach and win clients fast, our PPC campaigns will give your business the push it needs to gain a foothold in a competitive market.
Streamlined campaigns
With years of experience helping small businesses elevate their PPC game, we create highly optimized campaigns that deliver the best results. Even if you’re a digital marketing newbie, you’ll find it easy to understand and track PPC campaigns with Connective. You’ll always be in the loop with our easy-to-use reporting dashboard.
Focus on your audience
We’ll perform in-depth industry research to understand your market niche and build the perfect campaign for your needs. With targeted PPC campaigns, we’ll ensure that your ads appear before people who search for the right keywords and have the highest chance of converting.
Quick results
SEO and social media presence are crucial for long-term growth, but no marketing strategy can beat PPC for instant results. We’ll formulate customized PPC campaigns to boost traffic and sales as soon as your ads start running, which makes our PPC services a fantastic option if your business is still narrowing in on your target audience or has a lot of website traffic.
Versatility
If you’re only running a few Google search ads, you’re missing out on a world of PPC possibilities! We can increase your traffic and exposure with social media ads, display ads, Google Shopping listings, and more.
Data-driven strategies
Our PPC campaigns involve no guesswork or wasting of your hard-earned money. We design strategies based on competitor research and industry data to meet your marketing goals and formulate future campaign strategies based on these findings. Using efficient ad split testing and experimentation on Google, we continually fine-tune your ad campaigns for maximum conversion rate optimization.
Constant improvement
PPC ads are not a “set it and forget it” deal. We’ll continue making improvements as we learn from past campaigns and design new PPC strategies to maximize your best-performing ads. We use our years of digital marketing and A/B testing experience to gather insights and continue improving to generate more clicks, conversions, and customers.
Our PPC management process for small businesses
Now that you understand how PPC ads can help your business thrive, you may ask how small business PPC services work at Connective. This is how we approach PPC management for small businesses.
Onboarding
Our onboarding process starts with a questionnaire that lets you tell us all about your business, goals, and current PPC efforts. During our kickoff meeting with you, we’ll introduce you to your account manager and dive deep to get a picture of your PPC advertising goals. We’ll also set up your reporting dashboard and show you how to track conversions.
Research
PPC ads are a highly competitive space. Before we start spending your marketing budget, we’ll perform competitive research to see what’s working for others in your industry niche. This way, we can give your campaigns a competitive edge and make the most of your ad budget.
Reporting and analysis
With all of the data we have gathered, we will then run some analysis to determine what the best course of action is moving forward before we start pushing out a new campaign. When we figure that out, we provide you with a report for your approval, and then we can start producing your campaign.
Monthly management
After our first month working together, we’ll take the data we’ve gathered from the campaign and tweak your PPC ads to include more efficient keywords, eliminate negative keywords, refresh ad copy, and ensure optimal budget management. This continues every single month as you work with us. We will also provide a custom, easy-to-use analytics dashboard so you can see how your ads are performing in between our check-ins. Data-driven insights are the name of the game!
Creative development
Our PCC services don’t end with your first campaign. We create fresh ad content for different platforms every month, utilizing short-form vertical videos, longer-form horizontal videos, engaging graphics, carousels, and copywriting. Getting people to click on your ad is just the first step. We’ll entice potential clients with eye-catching ads and optimize your landing pages for the highest possible conversion rate.
A/B split testing on landing pages
For new campaigns, we may not be sure which landing page version will yield better conversions. We’ll perform A/B split tests on your landing pages and monitor metrics to see what works best. We want only the highest-performing ads to boost your conversion rates!
Improvement and iteration
Our PPC management for small businesses aims for constant improvement. We’ll keep analyzing performance and delivering even better new strategies to keep your ads profitable over time.
FAQs
Is PPC advertising a good choice for small businesses?
Unsurprisingly, almost half of small to medium-sized businesses invest in pay-per-click advertising. PPC ads are highly effective, flexible, and comparatively affordable. You can calibrate PPC ads with precise keywords to place your ad in front of the right audience.
Moreover, you only pay when users click, so you don’t risk your money by marketing to disinterested people.
What is more important: PPC, SEO, or social media?
SEO is essential to improving your search rankings and gaining more web traffic. Social media activity helps you build a platform, amplify your brand, and win customer trust. However, SEO and social media take time, while PPC delivers quick results.
PPC campaigns are great if you need to kickstart a new business or place a product in the spotlight. At the same time, you should also invest in SEO and social media as a long-term strategy.
How important are keywords in PPC campaigns?
When you set up a PPC ad, you want to reach people who search for key terms highly relevant to your business. For example, if you’re a roofer serving the Atlanta metro area, you want your ad to appear before people who search for “roof repair in Atlanta” and not just “roof repair.” Working with a professional PPC agency will ensure your ads target the right keywords.
What decides conversion rates in PPC campaigns?
Landing page performance is a key factor in PPC conversion rates. Your ad will only work well if it takes people to a strategically designed, fast landing page with a compelling CTA. That’s why we split-test landing pages to determine which page structure is best for conversion.
How much does PPC management cost?
The cost of professional small business PPC services will depend on your targets, the type of ad content you need (text, image, or video), the platforms where you plan to run your campaigns, and more. Reach out to our team for a personal cost estimate.
