How analytics gives you a competitive advantage
You could have the best digital marketing plan in the world, but if you can’t track its effectiveness with data, you won’t know what works and what doesn’t. Did people buy from you because they loved your TikTok ad, or was it the exit intent popup that closed the deal?
If you’re not sure what elements of your marketing are the most effective and what needs to be taken out with yesterday’s trash, you’re in the right spot. We have experience creating optimized data collection pipelines for companies of all sizes. Whether you’ve got mountains of data or you’re just getting started, we can help.
Analytics platforms we work with
When it comes to data, we are platform agnostic. If you’ve already got tools in place, we’ll optimize them and get them collecting data to drive actionable insights. Or, if you have no idea what to use, we’ll build a tech stack that will be the envy of your industry.
The list below is the tip of the iceberg. If you’re interested in or currently using a software program not on this list, let us know, and we’ll tell you if it’s something we have experience working with.
Google Analytics
Google is the king of data and analytics, and the best part about Google Analytics is that there’s a powerful free version that can provide you with everything (or almost everything) you need. Because Google Analytics is such a robust tool, it’s easy to get lost in the weeds.
Our team tracks the right data and builds custom dashboards that allow you to see your marketing performance at a glance.
Microsoft Clarity
Heatmaps are the unsung heroes of data analytics for websites. At a glance, you can see how people are interacting with your site, what areas get the most attention, and where they drop off. You can watch in real-time how people scroll, where they click, and whether they’re shaking their heads in confusion.
The best thing about Microsoft Clarity? It’s free!
Connective’s marketing implementation services include installing Clarity to perform A/B tests, suggest page designs, evaluate content, and analyze conversion data.
Ahrefs and Semrush
These two tools are among the most powerful and well-respected in the SEO (search engine optimization) field. We use Ahrefs and Semrush to gain insights into keyword strategies and performance, analyze backlinks, and do competitive research.
If you’re investing in content marketing (and you should be), SEO tools help you focus your efforts and measure performance.
Oh, and we also happen to be really good at SEO!
Top CRMs
CRMs are goldmines of data. The problem is that they don’t always integrate with your website, analytics tools, and other software to ensure you’re getting an accurate picture of all your data. Most of our clients use either Salesforce, Zoho, or HubSpot, so we have extensive experience creating an integrated analytics solution for each of these platforms.
While we can technically integrate with any CRM, our most popular integration request is for Salesforce. While there are some built-in integrations in place, true data integration often requires a custom solution or a third-party tool.
Zapier
Data is gold, but spending hours mining for it is not a good use of anyone’s time – not your employees, and certainly not a team of analytics consultants. This is where tools like Zapier come in.
With Zapier, you can achieve seamless, cross-platform integration that collects data on autopilot. Automated data collection means you spend less time digging for data and more time making strategic improvements that drive your business forward.
Our analytics process
From the moment we begin working together, we’ll always have our eye on the prize – making your marketing shine with accurate and insightful data. We take a systematic and organized approach, from our initial meetings through the iteration phase.
Onboarding
The first steps we take together involve getting all of our ducks in a row. We’ll learn about your business through a Discovery Questionnaire and begin setting things up on the back end to ensure success.
Research
Next, we do a deep dive into your industry and look at your competitors. Once we get to know your industry and discover what the competition is doing, we can identify opportunities that others have missed.
Tracking and monitoring
To identify the best path moving forward with implementing analytics, we evaluate what you’re currently doing to identify what’s working and what needs to improve. No matter where you are on this journey, we’ll get you to the finish line.
Analysis and reporting
Now that the research and planning are done, we can get to the fun part. By this point, we’ll have all the data we need to understand the strengths and weaknesses of your marketing plan and data analytics. From here, we develop a plan of action.
Implementation and Integration
After we review your plan and you give us the green light, we start implementing it. The first step is integrating all of the necessary analytics and data collection software with your website. Prepare to get real insights into your marketing!
Improve and iterate
With your data analytics running like a well-oiled machine, we can move forward with other plans that we outlined in the analysis and reporting phases. As your website continues to collect accurate data, we can continue improving your marketing performance with recommendations.
FAQs
What are analytics implementation services?
Analytics implementation services involve setting up and configuring analytics tools on your website or digital platforms. This ensures that data about user behavior, traffic sources, and engagement metrics are accurately captured and analyzed, providing valuable insights for optimizing your digital marketing strategy.
How do analytics integration services benefit my business?
Integrating analytics into your digital platforms allows for comprehensive tracking and analysis of user interactions. This data is crucial for understanding customer behavior, improving user experience, and making informed decisions that can lead to increased conversions and ROI.
Why is Google Analytics a popular choice for analytics implementation?
Google Analytics is widely used due to its robust features, user-friendly interface, and compatibility with various platforms. It provides detailed insights into website traffic, user behavior, and conversion data, making it an invaluable tool for understanding and optimizing your digital marketing efforts.
Can analytics implementation help in understanding customer behavior?
Absolutely. Analytics implementation provides detailed data on how users interact with your website, including pages visited, time spent, and actions taken. This information is crucial for understanding customer preferences and behavior, enabling you to tailor your marketing strategies effectively.
How does Connective approach analytics implementation and integration?
Connective adopts a systematic approach, starting with a thorough understanding of your business goals and existing digital setup. We then select and integrate the most suitable analytics tools, ensuring they align with your needs and objectives. Continuous monitoring and optimization are part of our process to ensure the analytics setup remains effective and relevant.
What role does data visualization play in analytics services?
Data visualization transforms complex data sets into easy-to-understand graphical representations. This makes identifying trends, patterns, and insights simpler, facilitating quicker and more effective decision-making in your marketing strategies.
How does analytics implementation improve decision-making in marketing?
By providing accurate and detailed data on various aspects of your digital presence, analytics implementation offers a clear view of what’s working and what’s not. This data-driven approach leads to more informed decisions, helping you allocate resources more effectively and improve your marketing strategies.
What is the importance of integrating CRM with analytics?
Integrating CRM with analytics provides a holistic view of customer interactions and behavior across all touchpoints. This integration is crucial for personalizing marketing efforts, improving customer engagement, and ultimately driving sales and customer loyalty.
How does Connective ensure the analytics tools are effectively integrated?
Connective ensures effective integration by thoroughly understanding your digital infrastructure and business goals. We then meticulously configure and test the analytics tools to ensure they capture the right data and provide actionable insights relevant to your business objectives.
Can analytics implementation services help in tracking ROI?
Yes, analytics implementation plays a crucial role in tracking ROI. By accurately measuring various metrics such as traffic, conversions, and customer engagement, businesses can assess the effectiveness of their marketing strategies and make adjustments to improve ROI.
Why is data analytics important?
Data analytics has several game-changing benefits, including gaining insight into your target markets, improving decision-making, identifying new opportunities, and reducing the risk that experiments and new strategies won’t work.
What is data visualization?
You might have heard the term “data visualization” associated with data analytics. This term refers to creating a graphical representation of your data. Instead of looking at a boring spreadsheet and trying to make heads or tails of it, data visualization provides a visual summary of the data in a way that’s easier to process and understand.
At Connective, we leverage data visualization tools to collect data and share data with our internal team and clients.
How does data analytics help conversion rate optimization?
Data analytics and conversion rate optimization (CRO) go hand-in-hand in a winning marketing strategy. Armed with timely and accurate data, you’ll better understand your users, leading to better and more informed decisions about improving your website and overall digital marketing strategies.
