Search engine optimization tailored for law firms
Search engines use specialized algorithms to determine which websites to display in what order when users search for relevant keywords. Optimizing your law firm website for search engines is near impossible without the help of experienced digital marketing professionals, leaving a huge potential market of online users unaware of your law firm.
Numerous factors play into your search engine rankings: your website content, site loading speed, backlinks, mobile friendliness, keywords, and much more. At Connective, we take the guesswork out of increasing your rankings on search engines like Google or Safari.
We’ve spent years developing the best law firm SEO services. With our help, your website can reach more potential clients, target your desired audience, rise to the top of search engine rankings, and look beautiful.
SEO strategies and tactics
Our law firm SEO services include various tested, proven strategies to optimize search engine rankings. After years of working in the digital marketing industry, we know which steps to take to boost your website’s visibility.
When you work with our team, we’ll implement the following strategies and tactics.
Research
While we know the right techniques to increase search engine rankings, effective SEO isn’t a one-size-fits-all approach. It involves careful research, planning, and strategizing to tailor techniques to a law firm’s specific client base and services.
We’ll begin your SEO services with thorough keyword research, competitor analysis, market research, and backlink analysis. Then, we’ll use the information we uncovered to curate a strategy that helps your website outperform competitors and attract the right organic traffic.
Research isn’t a one-time process for our company; instead, we’ll repeat this step continually to ensure we have the most up-to-date information.
Technical SEO
Technical SEO involves optimizing the behind-the-scenes components of your website. Your loading speed, website architecture, mobile-friendliness, URL, sitemaps, and other technical components impact the ability of search engines like Google to match your web pages with a user’s search. Optimizing these elements can make a huge difference in your SEO rankings
We’ll begin by conducting a technical SEO audit, in which we evaluate the back-end structure and design of your current website and identify areas of improvement. Once we make these changes, we can focus on the higher-level aspects of SEO.
On-page optimization
We’ll spend time optimizing every part of your web pages to make the search engines — and your potential clients — happy.
This service includes many processes, like updating content, creating title tags and internal links, optimizing images and other website elements, using SEO-friendly URLs, and much more. We’ll also take this time to ensure your website layout is working for you by including calls to action in the right places to catch users’ eyes.
Content marketing
The content on your website impacts its authority in search engines. The more professional, relevant, and up-to-date content you have, the higher you will rank.
Our expert copywriters will develop blog posts, service pages, press releases, and other articles tailored to your law firm. We’ll write about your practice areas, what makes your law firm great, and other related content. We can also write social media posts, email marketing content, and even text messages for your law firm if preferred.
Not only does having good content can increase your search engine rankings, but also it can attract more users to your website. When users search for related articles, they’ll stumble upon your website and learn about your law firm at the same time.
Link building
One of the trickier aspects of SEO is link building, or getting other websites to link to pages on your site. Thankfully, we have the link building process down to a science.
We’ll implement several link building strategies, including writing content that other websites want to link to, fixing broken links to your website, creating linkable assets, and more. With every backlink we build, your law firm website will gain authority in the search engines, increasing your rankings.
Local SEO for attorneys
Most of your clients probably live in your same city, and targeting a local audience is crucial to make your SEO efforts worthwhile. We’ll make sure your website appears when users in your city search for “law firm near me.” We’ll also target local keywords that include variations of your city and state name alongside your practice areas and services.
Our local SEO services can help you outperform your local competitors and reach people in your city who need your services — all without spending a penny on paid ads.
Tracking and reporting
We’ll continually monitor the success of our attorney SEO services through in-depth analytics and reports. Then, we’ll tweak our strategy as needed to ensure that you see the best results from our tactics.
We’ll also keep you in the loop every step of the way and show real evidence of our SEO strategies. You’ll never need to wonder whether your investment is paying off.
Our SEO process
We prioritize customer service above all else, which is why we created a comprehensive SEO process that helps customers feel heard and informed throughout their law firm SEO services. While you can purchase SEO services al-a-carte, you’ll see the best results going through our seven-step, data-driven SEO process, which includes the following steps:
Step #1: Onboarding
Personalized SEO services begin with getting to know you and your law firm well. Our onboarding process helps us understand your unique goals, services, and target client base. We’ll also take the time to introduce our team, connect you with a designated account manager, and explain our processes in detail.
Once we’ve gotten to know your business, we can begin crafting a strategy tailored to your needs.
Step #2: Research
Research is at the heart of our law firm SEO services. We’ll ask you to list a few direct competitors, then check out their websites to see what they’re doing well. We’ll also analyze the websites that currently rank higher than yours for relevant keywords to understand the best approach to outranking them.
Next, we’ll conduct keyword research using the industry’s most advanced tools. This process allows us to pinpoint the keywords we should help you rank for.
For instance, if you’re a personal injury law firm in San Antonio, you’d want to rank for terms like “car accident lawyer San Antonio” and “San Antonio injury law firm.”
Step #3: Technical SEO fixes and monitoring
Our web developers love fixing technical bugs and behind-the-scenes problems, so we won’t waste any time getting your website in the best possible shape. Once we’ve corrected any glaring issues, we’ll analyze your website speed and framework and look for areas we can improve. For instance, we’ll review how your website looks on a mobile browser, as internet traffic today is mostly comprised of people viewing through mobile devices.
We’ll continue monitoring your technical SEO over time to ensure no new issues arise. Keeping your website as fast and user-friendly as possible is crucial to your long-term search engine rankings.
Step #4: Reporting and analysis
We’ll use high-level research and analytics tools to mine for new ranking opportunities. Tools like Search Console, Ahrefs, and Surfer can help us tap into new keyword ranking opportunities and other lesser-known strategies to enhance your search engine rankings.
Our reporting process also keeps us constantly aware of your current search engine rankings, helping us know when we need to adjust our strategy for a harder-hitting approach. We’ll provide continual reports of your rankings for specific keywords and concise charts detailing how your rankings have improved over time.
Step #5: Monthly content creation
Content marketing is an essential component of search engine optimization, but it isn’t a one-and-done process. Search engines prefer websites with up-to-date content. That means you’ll need new content every month to stay competitive.
Our attorney SEO services include monthly content creation to keep your website fresh and search-engine-optimized. We’ll write about current happenings in your law firm, seasonal topics, and evergreen content that could bring visitors to your website throughout the year.
Step #6: Monthly link building
Creating backlinks to your website is an ongoing process, which is why we include it in our monthly SEO services. You can trust our team to continually reach out to online publications to update their broken links or consider adding guest posts from your law firm. We’ll also write press releases and other guest-style content that other sites can easily incorporate into their content strategies.
You can expect us to create several new backlinks each month to continue increasing your search engine rankings.
Step #7: Improve and iterate
Some SEO companies use the same strategies over and over and expect different results — but not us. We’ll continually improve our SEO tactics to ensure they produce the best results for your law firm. This process — known as iteration — ensures a positive ROI on your SEO investment.
Once we identify the strategies that are already performing well for your company, we’ll keep them rolling month over month to continue producing effective results. If we notice that any of our strategies have failed to make waves, we’ll get back to the drawing board.
Frequently asked questions
What is lawyer SEO?
Lawyer SEO is a specialized marketing strategy that helps law firms increase their search engine rankings. Search engine optimization (SEO) involves making multiple changes to a website, including its structure, content, technical elements, and more.
At Connective, we’ve created a highly specific process to help law firms rank higher and reach more potential clients. We know that most law firms target people in their geographic locations, so we tailor our SEO strategy to local users. We also understand the specific language lawyers can and cannot use to describe their services, and we follow legal guidelines when writing content for law firms.
If you’re a law firm looking to reach new clients, working with a law firm SEO company like ours can help you see the best results.
How long does it take for law firm SEO to produce results?
Different elements of the SEO process can take varying amounts of time to produce results. Generally, you can expect your search engine rankings to begin increasing within three months of partnering with us, while the most noticeable results will take place after six months.
Even though we work as efficiently as possible, it takes time for search engine crawlers to pick up on changes to websites. We also may need to fine-tune our strategy over time as we determine what works best for your specific website.
You can trust that we will keep you up to date throughout your law firm SEO services and frequently provide reports about your search engine rankings.
Is SEO the best for lawyer marketing?
SEO is the best marketing service for law firms looking to reach more clients long-term through topical authority and organic searches. If you’re looking to reach the most potential clients and grow your law firm quickly, we recommend a comprehensive digital marketing strategy that includes SEO and other services, such as PPC ads, web design, graphic design, and more.
We’d be happy to sit down with your law firm and discuss the best marketing strategy to meet your goals. We offer a wide range of marketing services, such as web design, branding, PPC, social media marketing, and more.
Is law firm SEO difficult?
Law firm SEO is challenging for the average person to succeed in because it requires an in-depth knowledge of search engine algorithms and marketing strategies. That’s why most people who attempt DIY SEO end up wasting their time.
Using professional law firm SEO services is the best way to optimize your search engine rankings. Our professional team knows what strategies search engines actually like and which elements of a website they tend to overlook. We also have extensive experience implementing technical changes to websites that improve loading speeds and mobile friendliness.
Trying to increase your search engine rankings on your own will likely end up wasting valuable time you could dedicate to clients. Instead, hand the process off to our efficient, experienced professionals.
Why do lawyers need SEO?
Search engine optimization is a vital component of any good marketing strategy. With an effective SEO strategy in place, your law firm will:
- Gain more credibility
- Reach more potential clients
- Create a trustworthy website experience for users
- Target quality traffic
- Get more clicks on your website
- Enjoy a faster, more user-friendly website
When you partner with a quality SEO company, you gain an excellent return on investment. SEO strategies themselves don’t cost money to implement, unlike paid advertising strategies. Once we make a few changes to your existing site, you’ll gain long-term benefits that will more than cover your initial investment.
What is the most important factor in law firm SEO marketing?
There isn’t one single factor that is more important than others when it comes to search engine optimization, but if we had to pick, we’d say having high-quality content is the most crucial. Great content marketing impacts more than your search engine rankings — it also creates a positive, authoritative reputation for your law firm.
When you have well-written, professional, accurate content, users will come to view your website as an authoritative source for information about your law firm’s practice areas and services. They will also assume that this high-quality content comes from professional, educated, detail-oriented lawyers (like the ones at your law firm)!
How do search engines rank content?
Search engines like Google use complex, ever-changing algorithms to determine the order to display websites in their search results. When users complete a Google search, Google will sort through hundreds of billions of website pages within seconds. The algorithm works so quickly because it focuses on a few key pieces of information, such as:
- The meaning of the search query
- The relevance of content
- The quality of the content on web pages
- The usability of web pages, such as if a page is mobile-friendly
- The context of the search
Our law firm SEO services use these key factors as a starting point to increase search engine rankings for law firms like yours. By starting with these factors, we can create a more effective SEO campaign that boosts your content and drives more people to your website and, ultimately, your law firm.
Does SEO work for law firms?
Absolutely! SEO is a strategic method that helps law firms increase their visibility in search engine results, attracting more organic web traffic. At Connective, we provide data-driven SEO services tailored specifically for law firms, ensuring they stand out from the competition and reach potential clients effectively.
How much do law firms spend on SEO?
The cost of SEO for law firms can vary based on the specific needs of the firm, the complexity of their website, and their goals. Connective offers transparent pricing tailored to each law firm’s unique requirements. It’s best to reach out directly to get a detailed estimate based on your firm’s needs.
Do law firms need SEO?
Yes, they do! In today’s digital age, many potential clients search online for legal services. SEO ensures that a law firm’s website ranks higher in search engine results, making it easier for potential clients to find them. Without SEO, a law firm might miss out on a significant portion of online users who could be potential clients.
Is it worth hiring someone for SEO for a law firm?
Definitely! SEO, especially for law firms, can be intricate and requires a deep understanding of search engine algorithms and marketing strategies. By hiring experts like those at Connective, law firms can ensure their website is optimized effectively, saving time and potentially increasing their client base. Plus, professional SEO services can offer a positive return on investment by driving more organic traffic to the firm’s website.
