How can contractors benefit from social media marketing campaigns?
Our experts at Connective can elevate your company’s presence in the social media space by creating content that speaks to your target audience. Engaging, relevant content leads to an enhanced perception of your brand and more conversions.
Working with experts also ensures you get the most bang for your buck. We’ll maximize your return on investment (ROI) by focusing on the platforms your customers favor and the types of content they value most.
How does Connective craft the perfect social media marketing campaign for contractors every time?
As a digital marketing agency with over a decade of experience working with myriad businesses in various industries, we’ve learned an important lesson: If we want to provide a highly effective marketing campaign, we should start by getting to know our clients, including their brand, goals, and competitors.
Whether you’re a carpenter, plumber, house remodeler, or another type of professional contractor, we can provide a range of benefits for your company, including:
All kinds of content
Whether you want to post videos that show off your crew at work or share engaging pictures and graphics, our social media experts can create many different types of content. No matter what it is, we’ll ensure it targets your customers, so you can get more conversions with each post.
Consistent uploads
With over a decade of experience under our belt, we’ve learned how social media algorithms work, and we use that information to develop effective content plans. We’ll push out targeted content that satisfies the algorithms of different social media platforms, expanding your reach to as many people as possible.
Creating useful content
From how-to infographics to videos that demonstrate the best tips from your industry, useful content will bring in a lot more leads. Our team produces compelling content to attract more attention and add credibility to your business.
Understanding your audience
As a professional digital marketing agency, we know how to allocate resources to get you the best value. Instead of appealing to a general audience, we take the time to determine your company’s target demographics and develop social media strategies that get more conversions.
Deep understanding
At Connective, we make it a mission to treat your business like our own, which means we uncover your company’s goals, pain points, values, and so on. This allows us to create content that resonates with your brand.
Analytics
We closely track your social media performance so we can optimize our strategies and content to be as effective for your target audience as possible. We also provide an easy-to-use dashboard so you can see how your marketing campaign is doing in real time.
Always growing
Social media is an ever-changing landscape that requires constant adaptation to new developments, so our team is always ready to switch out strategies based on trends and data insights.
If you don’t have a dedicated marketing team like Connective to stay up to date with social media advancements, you could end up quickly falling behind your competitors.
Our social media marketing process
Our contractor social media marketing agency has a finely tuned and organized process to make working with us easy and enjoyable.
Onboarding
The first phase of our social media marketing services involves meeting your dedicated project manager, who will handle your project from start to finish.
We’ll request that you fill out a Discovery Questionnaire and discuss your company’s needs and goals for social media in our kickoff meeting, ensuring we have a clear understanding of the project on both sides.
Research
Our team conducts in-depth research to uncover the marketing strategies of your competitors, including their social media content and target keywords. Our research will reveal the best content strategies for your service area and industry to determine the best approach to getting more leads.
Strategy development
Using the insights from our research, we can pinpoint the best tactics for growing your business with social media.
We’ll create plans that take into account the best types of content for each social channel and use search engine optimization (SEO) best practices to help potential clients find your profiles.
Reporting and analysis
The culmination of all of our efforts and analysis will be revealed in our social media strategy report. If you approve of what we came up with, then we’ll begin moving forward with our strategy. As we move forward, we will additionally provide you with the tools and monthly reports to know whether or not your social media strategy is succeeding. You’ll see the same data and analytics that we do, and you’ll never be left in the dark.
Monthly content creation
Making content is hard work, but you need to post constantly to keep up a strong presence online, which influences your brand’s recognizability and trustworthiness.
Our social media services include monthly content creation, so you have a consistent schedule of high-quality content to post.
Community building
We’ll help you improve your social media presence by nurturing a relationship with your audience. We actively engage with your community, making and responding to comments, so your customers see your brand more often and are more likely to remember you when they need your services down the line.
Improve and iterate
At Connective, our team is always looking for better ways to accomplish our clients’ goals. We’ll closely monitor our strategies for your social media and keep improving them for ideal performance.
Frequently asked questions about contractor social media management services
What does a social media marketing agency do?
A social media marketing agency offers services like competitor research, content creation, and community relations to help businesses showcase their brands and get more leads.
Is social media marketing worth it?
Yes — hiring an experienced contractor social media marketing agency like Connective is more effective than relying on Facebook ads. We can help you take advantage of the strong return on investment (ROI) social media campaigns offer.
