How Can Nonprofits Use Digital Marketing to Their Benefit?
For your nonprofit organization to find success, you need to get your message in front of the people who are most likely to support your cause. While print ads, word of mouth, and phone calls may have once worked for your nonprofit, today, the majority of your target audience looks to digital platforms to find information.
By enhancing your organization’s digital presence, you can maintain your visibility in front of an online audience, allowing more people to find your organization and learn why they should support it. Social media, email marketing, and blog posts are all valuable tools to share your organization’s mission and story with the world.
Whether you’re looking for more supporters, want to raise awareness, or need more funds to support your mission, digital marketing can help you get there. And when you choose Connective, you enjoy a hands-off digital marketing strategy that allows you to keep your focus on the cause.
What Makes Connective’s Nonprofit Digital Marketing Campaigns for Nonprofits so Effective?
Nonprofit organizations are much different from traditional businesses. Your goals center around raising awareness and visibility, not boosting profits to pad your wallet. That’s why you need digital strategies specifically curated for nonprofit marketing.
At Connective, we’re passionate about helping your nonprofit achieve its goals. We’ll use the following strategies in our nonprofit digital marketing services to help you reach more people and further your mission.
Social Media Management
Social media is the best platform your nonprofit can use to foster real, human connections with your target audience. We’ll create social media accounts for your organization across all the major platforms and develop unique posts and content that engage your followers.
SEO
Even if your nonprofit has an amazing website, without search engine optimization, no one will see it. We’ll use data-driven SEO strategies to increase your rankings in search results and boost organic traffic to your website, expanding your organization’s reach.
Creative Development
Tying your brand story to customized, professional designs can help people remember your organization and understand your mission at a glance. Our graphic designers will develop custom branding elements, including logos, website images, and motion graphics for social media, to spark interest and represent your brand.
Content Marketing
Written content is a valuable tool to communicate your nonprofit’s message and raise meaningful awareness that keeps users coming back to your website. Our professional content writers will create blog posts, website pages, social media posts, and other types of written content to motivate readers to become supporters.
Web Design and UX
Enhancing your website design and user experience will encourage users to stay on your website longer, improving the opportunity for conversions.
Conversion Rate Optimization
While getting more people to your website is important, what happens once they get there is even more so. We’ll develop a conversion rate optimization strategy that motivates website visitors to fund your nonprofit and become long-term supporters.
Paid Social
Targeted social media ads can get your organization in front of social media users who may be interested in your mission but don’t currently follow you.
PPC
Our nonprofit digital marketing agency has extensive experience running engaging pay-per-click (PPC) ad campaigns with Google AdWords.
Our Digital Marketing Process
When you work with our Connective team, we’ll use a step-by-step process to build your digital presence and provide ongoing support. Our digital marketing process includes the following stages.
Onboarding
We want to know your nonprofit organization well so that we can shape your branding, content, and campaigns around your unique goals and values. We’ll start by meeting with you face-to-face to learn everything we can about your organization.
Research
Next, we’ll conduct in-depth keyword, market, and competitor research to identify the key elements that will improve your online presence.
Tracking and Monitoring
We will then see how your website and campaigns are performing right now. We’ll monitor your search engine rankings, website traffic, follower counts, and engagement, and then we’ll collect all of that data into a report.
Reporting and Analysis
After analyzing the data we gained from the last two phases, we’ll begin to develop a digital marketing plan that’s best suited to your needs. Then, we’ll present our data and findings in a report to you. If you approve, we’ll begin to move forward.
Monthly Campaign Creation
Our digital marketing services aren’t one-and-done. We’ll create new content, social media posts, ads, and whatever else you may have approved on an ongoing basis to keep your strategy fresh and continue reaching new people.
Monthly Campaign Execution
Rely on our nonprofit digital marketing agency to update and execute new campaigns monthly, so you never need to think about it.
Improve and Iterate
We’re never satisfied with “good enough”. We’ll stay on the lookout for ways to update your digital marketing strategy to align with emerging trends and keep you in front of your target audience.
Frequently Asked Questions About Nonprofit Digital Marketing
What is the most important digital marketing service for nonprofits?
Effective digital marketing plans encompass several services that make up different aspects of your digital presence. Social media marketing, however, is perhaps the most important for nonprofits, as it gives you a valuable outlet to share your story and connect with your audience.
Do nonprofits need a nonprofit digital marketing agency?
The average internet user spends over six hours online each day. If you want your nonprofit to stay visible in the digital age, you need digital marketing services from an agency that knows the best techniques and strategies. Work with Connective to learn more.
