Connect, engage, and grow with social media presence
If you’re running a small business, growing a loyal customer base is probably your biggest challenge. So far, maybe you’ve directed your promotional budget toward paid Google and Facebook ads. While PPC ads can boost revenue, a social media presence will give you a wider reach, promote organic visibility, and help you engage with your target audience.
When potential clients who haven’t heard of you see your paid ad, there’s a high chance they will move on. Social media activity will make it easier for your business to build trust and drive conversions.
Your potential customers are already on Facebook, Instagram, Twitter, and YouTube. Seek them out on social networks, give them valuable content, and reap the rewards.
How small businesses thrive thanks to social media
Visibility is a top priority for small businesses. You can offer the best product or service in your niche, but if no one knows about it, it doesn’t matter. Establishing a solid social media presence helps your business conquer two fronts: outreach and trust.
You can reach more customers, increase brand awareness, and promote your products. Engaging with your audience on social media also builds relationships with potential clients and promotes trust.
Producing versatile and engaging content across various social media platforms can also boost SERP rankings since more people will get to know your brand and search for your product or service.
What makes Connective’s small business social media marketing different
As a social media management company, we’ve worked with small businesses in a variety of industries to create social media strategies that scale as their businesses grow. We take the time to get to know what makes your brand unique and let that personality show through in everything we post to your social media profiles.
When you choose our small business social media marketing agency, you can expect to stand out from the competition as we put our decades of experience to work for you and go above and beyond to stay up to date with the latest strategies:
Creating high-value content
At Connective, we know smart use of social media includes much more than direct advertising. The main goal of social media for small businesses is to engage with your target audience and build trust. We don’t create posts that feel like ads — we craft genuine, authentic posts that capture your audience’s interest and establish you as a trusted company in your niche.
Understanding your audience
Where you focus your social media marketing efforts depends on your target audience. You don’t want to waste money with posts on social media platforms that your ideal customers aren’t on. We perform extensive target audience research to understand what platforms your potential clients are using and focus our efforts on those platforms.
Posting versatile content
Whether you need text posts, images, infographics, or videos, we can create them. Our flexible, creative team has years of experience with a variety of content types, so we can customize your social media posts to suit your business needs, whether that’s before and after photos, blog posts, or anything else!
Matching your brand
As your digital marketing agency, we take the time to get to know your brand. Since social media is all about establishing an authentic, consistent, and genuine presence, we make sure every post we create for you reinforces your brand image and values to forge connections with your profile visitors.
Tracking analytics
Without social media marketing analytics, you’d be relying on guesswork to know how well your posts are performing. That’s not how we do things at Connective! We track analytics like views, clicks, and conversions and present everything in your custom, easy-to-use reporting dashboard so you always know how your social media is performing, and we can help you make adjustments to fine-tune your strategy.
Consistently uploading
Our creative team provides a steady flow of fresh, exciting content to boost your visibility on social media platforms. Our content strategies ensure your social media profiles deliver powerful content to continually engage your audience and keep social media algorithms recommending your posts to them.
Always growing
At Connective, we don’t settle for “good enough.” We’re always reviewing the performance of your campaigns, brainstorming creative ideas for future posts, and using data-driven strategies to turbo-charge your social media content to keep up with trends and maintain your profiles’ performance.
Our social media marketing process
As a small business owner, running your own social media might be something you just don’t have time for.
We’re a social media marketing agency for small businesses that takes the day-to-day work of coming up with posts and planning campaigns off your hands. We follow a proven process to research, create, launch, and monitor social media campaigns.
Onboarding
We’ll start with a detailed questionnaire to help us understand your brand, niche, services, and business goals. Then you’ll meet with your dedicated project manager and team members, who will work with you to draft an initial plan of action to establish or expand your presence on relevant social media platforms.
Research
Once we understand your goals, we dive into competitor research and analysis. What’s working for other businesses in your niche? What posts have performed best for you in the past? We’ll draw on data from Twitter, Facebook, Instagram, TikTok, and your own performance data to inform your social media strategy.
Strategy development
Next, we’ll take what we learned from competitor research and your past social media performance and devise a custom strategy. We’ll use efficient social SEO strategies to craft the right posts, images, short-form videos, and long-form videos for the social media platforms you want to focus on to reach your target audience where they are.
Reporting and analysis
With all of the information we collected, we will present the culmination of our efforts and analysis in a report and seek your approval. If you like what we created, we will begin to move forward with the implementation of your social media marketing strategy. Additionally, with Connective, you always know what’s happening across your social networks. As part of our social media marketing services, we frequently assess content performance, keeping you in the loop to focus social media campaigns on the highest-converting content.
Monthly content creation
We approach social media marketing as an ongoing, organic process that builds lasting ties with your audience. Every month, we’ll ensure your channels publish fresh and engaging content, including short- and longer-form videos, eye-catching carousels, attractive graphics, and powerful copy.
Community building
Social media is a two-way street. Our team will make sure your brand shows up as authentic, accountable, and responsive on your social media pages. We’ll keep communication channels flowing by engaging with commenters, answering questions, and building a community on social media platforms.
Improve and iterate
At Connective, constant growth is our core value. We stay on top of new trends and useful market data to keep your social media campaigns relevant, timely, and distinctive.
