Why is marketing reporting important?
If you’re running multiple marketing campaigns across different platforms, how do you know which campaigns are effective? When a new customer comes into your store or picks up the phone to call you, you need to know which campaign generated the lead.
For example, if you have active campaigns through Google Ads, Facebook, and an ongoing SEO campaign on your company website, how do you know where to invest during your next marketing budget meeting? With our analytics services, you might discover that 50% of your clicks come from Google Ads, 30% come from on-site SEO, and 20% come from Facebook.
Once you know which campaigns are bringing in new clients, you can refocus your marketing efforts to better utilize your budget and get a higher return on your marketing investments.
Why use our custom marketing dashboard?
We designed our marketing reporting services dashboard to display key information about your current marketing strategies at a glance. You can see the ratios between paid clicks and organic clicks, your site’s average bounce rate, the average time your users spend on your site, and other important data in just a few seconds. Benefits of using our custom marketing dashboard include:
Transparency
Our goal in developing this system is to allow you to self-serve transparent, real-time results that you can review yourself, rather than a cherry-picked monthly report.
Extensive reporting
Get live results from your SEO content, pay-per-click (PPC) ads, and email campaigns that offer extensive insight into your marketing campaign’s performance.
Reporting wherever, whenever
You can log into your dashboard from anywhere you have internet access, allowing you to see live results in the office, at home, or on the go.
Easy to use and understand
We built our dashboard to be easy to use for anyone, even members of your team who aren’t the most technologically savvy.
Everything in one place
Get all your marketing statistics from across your platforms condensed into our simple dashboard. You can see totals from all sources or pick reports to compare results between platforms, all on a single user interface.
Customized to your liking
With our marketing reporting services dashboard, we can design your custom dashboard with the charts, stats, and analytics you need.
Advanced tools
By giving you easy access to your real campaign statistics and industry-leading tools that experts use, you can see what parts of your strategy are most effective at increasing conversions and your ROI.
Using your marketing reporting tool to improve your marketing strategy
Once you begin tracking your live marketing statistics on your dashboard, you can use that information to your advantage. Knowing that you get the most clicks from your SEO campaign could indicate that you could invest more there. If you don’t get enough clicks from Facebook to justify the cost, you might need to change your campaign parameters to get a better ROI on your Meta Ad spending.
Our marketing process
At Connective, we follow a 7-phase process for our marketing campaign development and reporting services tools. When you need analytics services for your digital marketing campaigns, we trust our process to provide the best services to our clients.
Onboarding
When you contact us for marketing services, you’ll receive a Discovery Questionnaire to learn more about your marketing and business goals. Then we’ll schedule a kickoff meeting to introduce you to your project manager and other key team members who will work on your campaigns and custom marketing reporting dashboard.
Research and planning
Our research and marketing campaign planning will include keyword research, competitor analysis, current marketing campaign assessment, and on-page content analysis. We’ll find what’s working, what isn’t, and what needs improvement, and get to work designing a comprehensive marketing solution.
Tracking and monitoring
Once your campaigns are live, we’ll monitor clicks and average site and conversion statistics. We need to gather data about clicks, bounce rate, conversion rate, and other vital information to determine which campaigns get the most ROI.
Reporting and analysis
In addition to your real-time reporting dashboard, we offer monthly reports with our complete analysis of your campaign statistics and suggestions for adjustments in your digital marketing strategy based on key performance indicators (KPIs).
Monthly campaign creation
We’ll build your monthly marketing campaign content to accelerate your business goals with more monthly site visitors and more conversions. We offer on-page search engine optimization (SEO), link-building, email campaigns, PPC campaigns, and more to boost your brand recognition and get you more customers and sales.
Monthly campaign execution
Planning a monthly campaign won’t do much if you don’t implement it. We can help you schedule blog posts and email blasts, or we’ll handle it all for you so you can focus on your business operations.
Improve and iterate
As we monitor and analyze your ad campaign statistics, we can utilize strategies like A/B testing for paid ads or multivariate testing for popular landing pages on your site. Through testing, we can determine which strategies yield the highest conversion rates for the best return on your marketing investments.
FAQs about marketing reporting dashboard
Why is marketing reporting essential for business success?
Marketing reporting is crucial as it helps businesses track and analyze the effectiveness of their marketing campaigns across various platforms. Companies can optimize their marketing budget and strategies for better ROI by understanding which campaigns generate leads and conversions.
What are the key features of Connective Web Design’s custom marketing dashboard?
Connective’s custom marketing dashboard offers transparency, extensive reporting, accessibility from anywhere, ease of use, data consolidation from multiple platforms, customization options, and access to advanced tools. This comprehensive approach provides a clear view of marketing campaign performance.
How can the marketing reporting dashboard improve marketing strategies?
The dashboard helps businesses track live marketing statistics, enabling them to identify the most effective strategies. For example, investing more in SEO might be beneficial if SEO campaigns generate the most clicks. Conversely, adjusting campaign parameters could be necessary if Facebook ads yield low ROI.
What is the process followed by Connective Web Design for marketing campaign development and reporting?
Connective follows a 7-phase process: Onboarding, Research and Planning, Tracking and Monitoring, Reporting and Analysis, Monthly Campaign Creation, Monthly Campaign Execution, and Improvement and Iteration. This structured approach ensures comprehensive campaign management and effective reporting.
How does Connective Web Design ensure easy accessibility and understanding of the marketing dashboard?
The dashboard is designed to be user-friendly for all skill levels, ensuring that even those who need to be more technologically savvy can easily understand and use it. It’s accessible from any internet-connected device, allowing for convenient monitoring of marketing efforts.
Can the custom marketing dashboard be tailored to specific business needs?
Connective Web Design’s marketing dashboard is customizable to meet specific business requirements. Clients can choose the charts, stats, and analytics they need, ensuring the dashboard aligns with their unique marketing goals and strategies.
What types of marketing campaigns can be tracked and analyzed through the dashboard?
The dashboard can track and analyze campaigns, including SEO content, pay-per-click (PPC) ads, and email campaigns. This comprehensive tracking lets businesses get a complete picture of their marketing efforts across different channels.
How does Connective Web Design’s marketing reporting service help in decision making?
By providing real-time, extensive insights into marketing campaign performance, the service helps businesses make informed decisions. Companies can identify which strategies work, where to allocate resources, and how to adjust campaigns for maximum effectiveness and ROI.
