How can dentists attract patients using PPC advertising?
Trying to get your dental practice’s site to rank isn’t easy. Search engine optimization (SEO) is a great tool, but it can take a while to see results. Plus, if there are other dental practices in your area, your site may end up getting buried.
PPC campaigns help you circumvent this issue. PPC (pay-per-click) campaigns automatically boost your site to the top of search engines. You’ll create an ad that shows up when patients search for certain keywords. When people click on your ad, you’ll have to pay a small fee. With the right ad, you can quickly find new patients and enjoy greater success.
A PPC ad campaign can be a great way to quickly gain traffic. At Connective, we can create ad campaigns based on a Google user’s data, improve your click-through rates, research long-tail keywords, and more. Our dental PPC marketing agency can even help you settle on a target audience to make sure you’re marketing to the right people.
What takes our PPC campaigns a step above the rest?
Our dental PPC agency has a proven track record and extensive industry expertise. We’ve helped plenty of dental practices just like yours run successful campaigns; with us, you’ll enjoy fantastic advantages that will help you rise to the top.
Built for your audience
Each practice is different. Some might offer general services; others might specialize in things like cosmetic procedures or oral surgery.
At Connective, we want to ensure you’re reaching the right target audience. That’s why we conduct extensive research to learn more about your specialties and industry. From there, we’ll formulate a campaign that directly appeals to your ideal patients. We’ll even incorporate negative keywords to ensure your ads don’t show up for the wrong people.
Data-driven strategies
A successful ad campaign relies on solid data. Our dental PPC agency uses extensive A/B testing and runs experiments on Google to gather more information for your campaign. And we don’t stop there; we’ll implement new data into existing campaigns to boost your conversion rates.
Always improving
No campaign should stay static. It’s important for it to change with the times; otherwise, you won’t get as much out of it as you should. Our experts have years of experience but still aim to improve, using extensive testing and ongoing learning to create innovative solutions.
Versatility
PPC isn’t just useful for Google. You can create video ads, social media ads, and more to attract an array of patients. Our team can handle any sort of campaign; no matter what your needs are, we’ll help you pursue success.
Easy for everyone
You shouldn’t have to struggle to understand your marketing strategy. Because of our experience, we’ve been able to streamline our campaigns for ease of use. Enjoy intuitive PPC platforms, easily check on your ads, and more. No matter how new you are to PPC, we guarantee a stress-free process.
Our PPC process
We want to set you up for success. With our proven process, we can produce fantastic results that will help your dental practice stand out from the crowd.
1. Onboarding
We’ll start by learning more about your practice through a Discovery Questionnaire and kickoff meeting. From there, we’ll set up your campaign, conversion tracking and monitoring, and more.
2. Research
Our expert team will conduct research on what strategies have been successful for other practices, then put them to work for you.
3. Reporting and analysis
Based on our research, we’ll create the perfect PPC campaign plan for you. If you approve of our findings that we’ll present to you in a report, then we’ll start moving forward towards implementing your PPC campaign.
4. Monthly management
We’ll update your campaign from month to month, adjusting keywords, adding negative keywords, refreshing copy, and adjusting budget spending.
5. Creative development
Our fantastic creative team will create engaging landing pages, images, and even videos to help increase conversions.
6. A/B split testing on landing pages
We’ll carefully test the effectiveness of each landing page to determine what’s working and what isn’t. From there, we’ll put the most effective options into action.
7. Improve and iterate
Our professionals will work tirelessly to enhance your campaign using the newest data. With our help, you know you’ll get the most out of your investment.
Frequently asked questions
We know you might have questions; you run a dental practice, not a marketing agency, and much of this might seem foreign to you. Our experts are here to give you answers. Just call us today to learn more, and let us put your mind at ease.
Who does PPC work for?
PPC campaigns can work for just about any industry, from dental practices to law firms. Generally, they’re most beneficial for people looking to get quick results, making them well worth the investment.
How do you choose a dental PPC marketing agency?
Finding the right agency is important. You probably don’t have the time and energy to manage your campaign yourself, so you must find a professional who can do it for you. You’ll want an agency that has run plenty of successful campaigns, uses data-driven strategies, and understands your industry.
At Connective, we’ve helped plenty of dental clients enjoy fantastic results. Our dental PPC agency can create customized campaigns that will help your practice shoot to the top of the search results; just reach out to learn more.
