Why is social media marketing important to nonprofits?
As a nonprofit organization, you must approach marketing differently than a traditional business would. For you, it’s not about driving profitability and sales; it’s about creating a connection that encourages your audience to act.
Social media allows nonprofits to enhance their visibility in a deeply human way. These platforms enable you to make a personal connection with your followers that humanizes your brand and the cause you’re committed to.
Social media is story-driven, and through these platforms, you’ll be able to effectively convey your foundation’s ideas and values. When your audience sees your message, they’ll know exactly what your nonprofit is about — and what they can do to help.
Whether you’re looking to recruit volunteers, increase awareness about your cause, advocate for a minority group, or raise funds, social media can give you the space to share your message.
How we make our social media marketing effective for nonprofits
At Connective, we’re committed to helping you build connections, gain more supporters, and raise awareness through your social media pages. We approach social media marketing from several angles to ensure that it reliably engages your audience and furthers your cause.
Creating useful content
For nonprofits, social media marketing isn’t just about getting your name out there. We also want to create content that effectively tells your organization’s story and engages your audience.
We’ll develop social media posts that foster a positive impression of your organization and provide value to your readers. With each post, your audience will be one step closer to joining your cause — and will feel great about their decision to do so.
Deep understanding of your organization
Our nonprofit social media marketing agency has extensive experience getting to know our clients’ brands. We’ll take the time to deeply understand your nonprofit — what you stand for, your goals and values, your challenges, and your identity as a whole — so that we can create content that accurately encompasses who you are.
Understanding your audience
Once we understand your organization, we’ll have an easier time pinpointing your target audience. We’ll create a plan that targets the types of people who are most likely to support your nonprofit, allowing you to gain visibility in the spaces that matter most.
Consistent uploads
Social media users check their feeds daily, which is why continually posting new, engaging content is important to the success of your social media campaign. Our content strategy pushes out new posts frequently, targeting the specific algorithms on each platform to ensure that the most people see your content.
All kinds of content
Different types of people respond best to different types of content, and an effective social media marketing strategy involves utilizing all the types of posts available on each platform. We’ll create motion graphics, image carousels, brand videos, text posts, and any other type of content that could build brand awareness.
Analytics
By continually evaluating your social media performance through analytics, we can adjust your strategy and ensure that your posts have the biggest impact.
Always growing
Other marketing agencies for nonprofits may stick to one plan and roll with it, but at Connective, we’re always aiming to improve your marketing campaign using the newest trends and tools. Our data-driven strategies will ensure that your social media posts always perform well, even as fads change.
Our social media marketing process
We’ve spent years fine-tuning a social media marketing strategy that tells your nonprofit’s story well. We’ll follow these steps as we build your social media presence and further your cause:
Onboarding
We’ll start by asking you to fill out a questionnaire and chatting with you face-to-face to develop a deep understanding of your brand.
Research
Next, we’ll get to work researching the social media strategies that work for other nonprofits in your space — and the types of content your target audience engages with best.
Strategy development
We’ll use our findings to develop a strategy that details the types of content and social media channels that will make up a well-rounded, engaging social media presence.
Reporting and analysis
We’ll present the culmination of our research and efforts in a social media strategy report. If you approve of our plans, we’ll then go ahead and move forward with content creation. Additionally, we want to keep you informed throughout our social media marketing process. We’ll give you access to the same clear-cut tools we use that enable you to see exactly how your social media is performing, and we’ll use that data to continually update your social media strategy as we continue our work with you.
Monthly content creation
We’ll take care of your social media content over the long-term. We’ll begin our monthly posting of social media content. Our types of content include short-form vertical videos, long-form horizontal videos, engaging graphics, carousels, copywriting, and more.
Community building
We’ll help you build a social media community by responding to your followers’ comments and engaging with them on a human level.
Improve and iterate
We’re never complacent; instead, we’ll always be looking for ways to improve your nonprofit marketing campaign.
Frequently asked questions
What social media platform is best for nonprofits?
LinkedIn, Instagram, Twitter, Facebook, TikTok, and YouTube are all viable platforms for nonprofits. The best platform for your organization depends on your target audience and goals — for example, TikTok targets a younger audience, while Facebook leans toward an older one.
What does a social media marketing agency do?
A nonprofit social media marketing agency can take over every aspect of running your social media profiles, including creating posts, engaging with followers, and curating a social media presence that encapsulates your mission. At Connective, we have extensive experience providing high-value, engaging, story-driven social media marketing services for nonprofits.
Do you offer other services besides managing social media?
Absolutely, alongside managing social media, we offer SEO (Search Engine Optimization), PPC (Pay Per Click) advertising, Email Marketing, and Web Design. Our team is dedicated to developing well-rounded digital marketing strategies that cover important services to boost your online visibility and achieve your goals.
