How Can Your Dental Practice Benefit From Digital Marketing?
Whether you’re buying shoes, trying to figure out how to fix the gutters, or searching for a new dentist, what’s the first thing you do? Pull out your phone or laptop and search on Google (or Bing or Yahoo).
What if your dental office had an effective strategy to land at the top of the search results every time a potential patient in your area searched for “dentists near me”? You’d have a full appointment book and a thriving practice.
That’s the benefit of working with a dental digital marketing agency. It builds a strong, authoritative presence for your practice and, more importantly, helps it be seen by the hundreds of millions of people who use the internet daily.
Connective’s Digital Marketing Tactics for Dentists
Years of industry experience have taught us which digital strategies are most effective at boosting SEO performance and increasing brand awareness. Our marketing services include a broad range of data-driven tactics that we customize to fit your practice’s needs.
SEO
Search engine optimization, or SEO, is the fuel that powers your digital marketing plan. Local SEO is the standard for dentists, although we can utilize large-scale tactics depending on your needs. A thorough audit of your biggest competitors is also critical. We take apart their SEO strategies piece by piece to discover which methods produce the best results, then apply them to your advantage.
PPC
SEO works, but it’s a long-term strategy that pays off further down the road. If you want faster results, we can use paid search, or pay-per-click (PPC), advertising. Our knowledge of and experience with PPC allow us to run multiple campaigns, typically through Google Ads. It’s a surefire way to capture more customers at a much faster clip than traditional SEO allows.
Web Design and UX
One of our specialties is tailoring mobile-first, SEO-friendly websites. But our primary emphasis is on the user experience. Not only does a fast, intuitive website make your dental practice look better, but it also increases the chance for conversions by keeping users browsing longer.
Conversion Rate Optimization
You could build an award-winning SEO strategy and marketing plan, but it’s essentially worthless if it doesn’t target your audience. Conversion rate optimization is the follow-through that ensures your website can convert higher volumes of SEO-boosted traffic. We ensure your practice is in front of the right people at the right time.
Creative Development
The most successful digital marketing strategies are dynamic and flexible. Using custom photos, videos, and graphics helps us adapt your dental practice’s image and keep it fresh. Creative development is a collaborative process that lets us bring your vision to life and strengthen its presence within your target market.
Social Media Management
If you’re not using social media, you’re missing one of the most important pieces of the puzzle that is modern digital marketing. However, there’s a right way and a wrong way to approach social media marketing. You don’t want to be pushy or sales-y. We use organic marketing for your dental office’s social media presence, focusing more on engaging patients and building their trust.
Content Marketing
In the digital world, content is king, but its effectiveness depends on quality. Before we begin writing and uploading content like blog articles and videos, we determine the best content to suit your practice and ensure it’s interesting, informative, and optimized for your target audience.
Paid Social Media Marketing
In the same vein as PPC is paid social media marketing. You can pay to sponsor ads on third-party social media platforms, targeting an audience most likely to need your dental services.
Our Digital Marketing Process
At Connective, we utilize a collaborative, seven-step process as a rough outline when customizing our clients’ strategies. Over a decade of experience has helped us hone our digital marketing process, so your dental practice has everything it needs to flourish and thrive in a hyper-competitive landscape.
Onboarding
During the onboarding phase, we’ll get to know every detail of your dental practice. Your Project Manager will set up a Google Drive space, a Project Tracker spreadsheet, a Gantt Chart, and a Project Journal. You’ll also fill out a Discovery Questionnaire for us to determine the ultimate goal of your project, after which we’ll hold a kickoff meeting to get the ball rolling.
Research
The research phase doesn’t just include learning about your practice and its target audience. We conduct an in-depth analysis of your biggest competitors and their digital marketing strategies. By deconstructing their campaigns, we learn which tactics produce the best results and pinpoint opportunities to give your dental practice a competitive edge.
Tracking and Monitoring
Before we begin developing your campaign strategies, we perform a thorough audit of your practice’s website and digital presence. The goal is to measure its current performance and identify areas where we can optimize and improve to drive growth and maximize results.
Reporting and Analysis
After our initial research and tracking, we use tools like Google Analytics, Ahrefs, Google Ads, Surfer, and Google Search Console to mine for opportunities and gather even more data. We compile those findings into a single report you can easily understand, allowing you to move forward with your campaign creation.
Monthly Campaign Creation
Every month, we customize strategies to suit your dental practice and its target market. From social media and content marketing to reviews and reputation management, we take a holistic approach to building data-based, cohesive, and results-driven campaigns.
Monthly Campaign Execution
Strategy development is only half the equation; the next step is seamlessly executing your campaigns. After launching your campaigns, we monitor key performance indicators (KPIs) and benchmark progress to determine which tactics deliver the highest ROI.
Improve and Iterate
Once we’ve had time to analyze the results of your dental practice’s campaigns, we’ll use that information to optimize your strategies. We identify the strongest and weakest points and use other factors to fine-tune your campaigns, such as market trends. Once we improve, we iterate our changes to drive growth and achieve your practice’s goals.
FAQ About Dental Digital Marketing Agencies
What is a dental digital marketing agency?
A dental digital marketing agency provides services for marketing and advertising dental practices. It customizes and builds campaigns for dentists to drive growth and revenue for their practices.
Is hiring a digital marketing agency for dentists worth it?
Hiring a dental digital marketing agency is worth the cost and then some. Nevertheless, you can’t afford to cut corners when the health and longevity of your business are at stake. You’ll need help from consummate professionals with the right skills and resources, like the passionate team here at Connective.
Why is digital marketing important for dentists?
In today’s ultra-competitive world, digital marketing for dentists is critical to helping build a strong, trustworthy community presence. It also increases awareness among potential patients, boosting conversions and contributing to a successful dental practice.
