What do law firms serve to gain from social media marketing?
How many of your legal clients have worked with a lawyer in the past? Chances are, not many. Because the legal system is complex and unfamiliar to most people, law firms often have a reputation for being unapproachable — dissuading potential clients from reaching out to them.
But with effective social media marketing strategies, you can humanize your law firm and connect with potential clients on a personal level. Your followers can get a free introduction to what it would be like to work with you. They can see that your law firm consists of real humans who care deeply about their legal troubles.
Potential clients will look to the internet for their first impression of your law firm. You’re off to a great start if you can make your first impression on a social media post that accurately captures your law firm’s personality, values, and identity.
What makes Connective’s social media marketing different?
Our law firm social media agency is committed to providing personalized social media strategies that accurately encapsulate your brand image. We’re well versed in the guidelines law firms must adhere to when posting on social media to avoid making false claims, soliciting clients, or misleading their followers.
With our digital marketing agency on your side, you’ll benefit from the following social media marketing services for lawyers:
Creating engaging content
While you can use social media to promote your law firm, the main goal should always be connecting with your target audience. Rather than using social media as a blatant advertisement, we’ll create meaningful content that builds genuine relationships with your followers.
Understanding your target audience
Not all social media platforms reach your target audience, so there’s no need to waste money managing every social media platform under the sun. We’ll research the platforms your target clients are already using and create a strategy to optimize traffic on these profiles.
Posting diverse content
We have extensive experience creating many types of content for law firms, including motion graphics, image carousels, copywriting, long-form videos, short video clips, and much more.
Matching your brand
We’ve been in the marketing world for a long time, meaning we understand brands deeply. We’ll take the time to get to know your law firm well so that your content and social media communications accurately reflect your brand.
Reviewing analytics
Analytics is the driving force behind a successful social media campaign. We’ll give you the tools to track your performance across social media platforms and understand your ROI. We’ll also use these tools to shape and fine-tune your strategies.
Uploading consistently
Your law firm must upload content frequently to make its social media strategy worthwhile. We’ll create content weeks in advance and schedule it out to prevent any gaps in your content strategy.
Always growing
Social media is ever-changing, and your strategy needs to change with it. We’ll adjust your social media strategy regularly based on emerging trends and changes in your profile’s performance.
Our social media marketing process
Your law firm likely has a lot on its plate, and dealing with social media posts may not be a top priority. But when you work with Connective, you can leave your entire social media strategy to our team. We’ll follow these steps to launch your social media campaign and manage it over time:
Onboarding
To start, we’ll take the time to get to know your law firm. What are your practice areas? Who is your ideal client? What are your goals for the campaign?
Research
As you know, the legal industry is highly competitive. We’ll analyze what your competitors are doing well on social media and the strategies that work best across different channels.
Strategy development
Before we create a single post for your social media pages, we’ll take time to flesh out your entire strategy. This process ensures we maintain a consistent tone and create diverse content that hits home with different types of people.
Reporting and analysis
After launching a few posts, we’ll evaluate their performance regarding the number of clicks, new followers acquired, and other relevant data. We can use our findings to shape future posts.
Monthly content creation
We’ll post diverse content throughout the month to keep your social media profiles fresh and active on followers’ feeds. Short-form vertical videos, long-form horizontal videos, graphics, carousels, and copywriting are a few of our specialties.
Community building
Being able to engage with followers directly is a prime benefit of social media. We’ll respond to comments and communicate with followers on your behalf to build your social media community.
Improve and iterate
Rely on our team to continually enhance your social media campaign to keep your community engaged and growing.
Frequently asked questions
Can lawyers post on social media?
Law firms can use social media to share information about their services and connect with potential clients, but they must be careful to avoid posting about clients without their permission. Like any digital platform, social media requires finesse to be leveraged effectively.
What social media platform is best for law firms?
The social media platform that will deliver the most effective engagement for your law firm depends on your practice areas and target audience. Our law firm’s social media agency will conduct research to determine which platforms best suit your strategy, then plan accordingly to ensure a seamless fit.
Do you offer other services besides managing social media?
We offer more than just social media management. Our team specializes in a range of digital marketing services, including SEO (Search Engine Optimization), PPC (Pay-per-click) advertising, Email Marketing, Web Design, and other services that can help increase your brand’s conversion and traffic. We create comprehensive digital marketing strategies that cover all key areas to enhance your online presence and drive results.
