What is content marketing?
Content marketing is all about providing value. Unlike traditional advertising, it doesn’t shove products or services in your customer’s face. With content marketing, you nurture relationships with customers by creating meaningful and useful content so they come to love your brand. When customers love your brand, they are much more willing to start purchasing and engaging with your services. It’s as simple as that.
Why you need a winning content marketing strategy today
Content marketing is far more effective than just handing out business cards or covering your website with ads. This strategy allows you to build trust with your audience and develop a reputation as an expert.
Overall, content marketing is much more affordable than traditional advertising methods, and it usually delivers better results. Most users hate being advertised to. If they land on a page stuffed with annoying ads, they can’t click the “Back” button fast enough.
Content marketing is powerful because it’s extremely user-friendly. It provides value to your audience members by entertaining them or teaching them something new.
As a busy company, we know you probably don’t have time to manage your content marketing plan. Content marketing involves so much more than simply posting to your blog every now and then. You’ll need to regularly publish great content that matches your brand’s voice.
Let a specialist from Connective take content marketing off your plate so your business can focus on what it does best. We make the content marketing process effortless for you. All you’ll have to do is enjoy the results.
Our content marketing services
Connective offers a wide range of content marketing services to choose from. As seasoned content marketing specialists, we know which type of content will work best for the results you’re looking to achieve.
Whether you’re looking to attract new clients or improve loyalty with the ones you already have, we can help. Our content builds brand awareness and establishes your business as an authority while generating leads and sales for you.
Email marketing
Email marketing is one of the most powerful ways to grab your audience’s attention. Some people can’t go more than an hour without glancing at their inbox, and many check it even more often than that.
That gives you the perfect chance to reach new customers. With email marketing, you can send promotional messages advertising limited-time discounts or hot new products for sale.
Connective also offers lead-nurturing email marketing services. With this strategy, we focus on an audience that is interested in your product or service but not quite ready to convert yet. We gradually build their interest with informational emails and special offers to nudge them toward the purchasing stage.
Interested in gathering feedback from your customers? Survey emails help you collect customer opinions for pennies apiece.
Blog posts
What’s the first thing many people do when they have a problem? Head straight to Google for an answer, of course! If your content strategy doesn’t include blog writing, your business could be missing out on a ton of traffic.
When a Google user clicks on your blog post and likes what they see, there’s a chance they’ll convert into a paying customer. Customers love buying from companies they can trust.
That’s why you simply can’t go without a blog. If you want an easy way to build trust with customers, blogging is hands-down one of the best ways to do it.
Many companies struggle with blog writing because it requires a steady stream of ideas. On top of that, you need to post content often to keep your audience engaged.
Most business owners are too busy to deal with the hassle of blogging. That’s where Connective comes in!
We can help set up and customize your blogging platform. Next, we’ll create a list of blog topics that are relevant to your business. We’ll also establish a content calendar so you have a regular stream of posts for your blog.
Social media campaigns
Do you know which social media platforms your customers use? If not, you’re missing an opportunity to connect with your audience on a personal level.
Posting to Facebook, Twitter, Instagram, and other social media channels can drive traffic to your site like nothing else. It also builds brand awareness and makes your company seem more approachable to potential customers. When you post thoughtful content, engage in discussions, and answer questions, you come off as a human, not a faceless corporation.
You can generate leads directly on social media platforms, too. For example, Facebook offers an appointment booking feature that makes it easy for customers to schedule service with you. You can also add a “call to action” (CTA) button to boost conversions even more.
Connective will build a community around your brand and encourage your audience to like and share your content. We’ll also spruce up your social media profiles and regularly interact with users to keep them engaged.
Books, pamphlets, videos, and more
Have a specific project in mind that we haven’t talked about here? No matter what type of content marketing you’re interested in, Connective can help!
We can work with you to create e-books for lead magnets. With this strategy, you offer a free book in exchange for a user’s email address and other information. Next, we can start an email marketing campaign aimed at converting interested users into paying customers.
Our content marketing services team can also develop a video marketing strategy for you. Our video marketing strategies don’t only focus on YouTube. We can post videos on Facebook, Instagram, TikTok, and any other social media platforms where your audience hangs out.
Video marketing is a fantastic solution if you want a content marketing strategy geared toward mobile users. Many mobile users prefer watching videos because they’re easier to consume than written content.
Our team knows that some users prefer lengthy videos while others enjoy bite-sized clips. We’ll work with you to understand your buyer personas and create a video marketing strategy that resonates with your target audience.
How does our content marketing deliver results?
Why choose Connective for your content marketing services? First, we’re true experts at what we do. We’re a tight-knit family of creatives with over 10 years of experience crafting quality content for clients.
We’re also SEO wizards who know all the tricks when it comes to ranking your content higher in the search results. We build SEO into every piece of content we deliver. If you want content that’s fully optimized for organic and local traffic, Connective is here to help.
A truly simple process
We make the content marketing process as hands-free as possible for you. Our team respects your time and doesn’t keep you tied up in long meetings. We know you’ve got better things to do, like running your business.
If you want blog posts, for instance, a content marketing specialist will only need to meet with you once a month. When you meet with us, all you have to do is tell us how many blog posts you’re looking for. We publish every blog post on your site for you, which pushes your site to the top with zero effort on your part.
Competitor research
At Connective, we never start making content without checking out what your competitors are doing first. We take a look at your competitors’ websites, blogs, social media channels, and any other platforms where they post content.
We do this to ensure we produce the best possible content for your niche. Our team wants your business to stand out from the pack. If you post better content than your competitor, whose website do you think potential customers will click on? Yours!
High versatility
Our specialists don’t just focus on one type of content. We craft any type of content you can think of, including blog posts, videos, social media posts, and e-books.
We also pride ourselves on our versatility. If your content isn’t performing as you expected or you’d like to try a new approach, we can switch up our content marketing strategy on the fly.
Proven SEO strategies
Is your website lingering at the bottom of the search results no matter what you do? Let our team elevate it to the top with our content marketing strategies!
You’ll find compelling content at the heart of any winning SEO strategy. We know how to craft engaging and informative content that users can’t wait to read. Google rewards good content by pushing your pages higher in the search results.
Our content exceeds Google’s guidelines for experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Google wants accurate and original content that provides a satisfying experience for users who visit your page. When you work with Connective, that’s exactly what you’ll get.
We also perform extensive keyword research before we write a single word. Our team looks for high-value, low-competition keywords to improve your content’s chances of appearing at the top of search engines.
Rest assured that we never practice shady black-hat strategies like keyword stuffing. We know that such practices can get your website demoted by Google or possibly even banned. That’s why we only use relevant keywords perfectly suited to your content’s topic.
Constant communication
When you choose Connective, you’ll have your very own content marketing partners working alongside you every step of the way. We’ll generate leads, attract new customers, and build brand awareness through our content marketing strategies.
Your content marketing specialist will always keep you in the loop and never leave you guessing. If you ever have any questions or want us to switch up your content marketing strategy, we’re just a phone call or email away.
Our content marketing process
Curious about how our content marketing process works? At the start of our seven-step content marketing process, a content marketing specialist will meet with you to establish your goals. After our first meeting, we do in-depth research into your competitors’ content and brainstorm ideas on how we can do it better.
Next, we develop a strategy and start making content for you. We also handle all of the publishing for you. Once we’ve published, we’ll keep tabs on your content’s performance and make changes as needed.
Step #1: Brainstorming
Before our first meeting, we’ll brainstorm possible content topics that fit your business’s niche well. We also consider potential keywords to target.
Step #2: Onboarding
Next, our team will meet with you. During this meeting, we get to know each other so we can deeply understand your content marketing goals.
We want you to picture us not just as content marketers but as true partners who want you to succeed.
Step #3: Research
After our initial meeting, we track down your competitors and take a look at the content they’re producing. We consider factors like topic, tone, and word count.
We also check to see which keywords they’re using and the difficulty of ranking for those keywords. When choosing keywords for your content, our team strikes a balance between high search volume and competitiveness.
Step #4: Strategy development
In this phase, we work with you to decide which types of content we’ll create. We share our ideas and research to help guide your content marketing strategy.
Step #5: Monthly content creation
Now it’s time to start making content! Our content marketing services team handles all the outlining and writing for you. We also publish the content on your website and add high-quality images for a powerful SEO boost. Finally, we submit your content URLs to Google Search Console to give Google an updated view of your site.
Step #6: Reporting and analysis
Our content marketing process doesn’t stop once we’ve finished writing. We keep tabs on how well our content performs and adjust it to make it even better. We can also refresh old content with updated information so it stays relevant and ranks more highly in the search results.
Step #7: Improve and iterate
At Connective, we always aim to improve and build upon our work. We’ll look for new content marketing strategies throughout our partnership to give you an even higher ROI. For instance, if you start with blog posts, we may recommend expanding into video marketing aimed at mobile users.
Frequently asked questions
Learn more about what Connective’s content marketing strategies can do for you below.
What are the three most important factors in content marketing?
Building credibility, generating brand awareness, and educating customers are the three most important factors to pay attention to in content marketing. A powerful content marketing strategy from Connective accomplishes all this and more for your company.
What are some of the most popular types of content marketing?
Blog posts, videos, and infographics are very popular content marketing tools. Memes and checklists perform well, too. Giving away free e-books is another smart content marketing strategy.
What’s the difference between content marketing and digital marketing?
The main difference is that content marketing is more subtle and less “in your face” than digital marketing is. Our content marketing will educate your audience to build trust in your brand.
What is the “golden circle” of content marketing?
The Golden Circle is a concept that focuses on the “why” of what your business does before moving on to the “what” and “how.” Using this concept, marketers appeal to emotion rather than overwhelming customers with a boring list of product features. It’s an effective strategy because people buy with their feelings and justify their purchase with logic.
What are the four essential types of content every marketing strategy needs?
Every marketing strategy needs content focused on affinity, attraction, action, and authority. Affinity refers to content that’s likable, while authority covers trustworthiness. Marketers use attraction-based content to engage with readers. The goal of actionable content is to turn readers into customers.
Where do I start with content marketing?
To start with content marketing, you’ll first need to find your target audience. You can’t build a solid content marketing strategy if you don’t know who consumes your content. Next, you’ll need to think about your content marketing goals. Finally, you’ll make an action plan, which includes choosing content for each campaign and picking channels for distribution.
Don’t have time for all that? Let our content marketing services team handle it for you!
What is content marketing?
Content marketing focuses on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. It’s about providing value rather than just pushing products.
Why is content marketing essential for my business?
Content marketing helps build trust with your audience, develop a reputation as an expert, and is more cost-effective than traditional advertising. It’s user-friendly and can significantly enhance brand awareness and customer engagement.
What services does Connective offer in content marketing?
Connective offers various services, including email marketing, blog posts, social media campaigns, and the creation of diverse content like e-books, pamphlets, and videos. They also specialize in SEO-optimized content.
How does Connective’s content marketing process work?
Their process involves brainstorming, onboarding, competitor research, strategy development, monthly content creation, reporting and analysis, continuous improvement, and iteration.
What types of content are most effective in content marketing?
Popular types include blog posts, videos, infographics, memes, checklists, and e-books. The choice depends on your audience and business goals.
What is the difference between content marketing and digital marketing?
Content marketing is a subset of digital marketing, focusing more on creating and distributing content to attract customers, whereas digital marketing encompasses all online marketing efforts.
What is the ‘golden circle’ in content marketing?
The Golden Circle is a concept that starts with ‘why’ (the purpose), then moves to ‘how’ (the process), and ‘what’ (the product). It focuses on appealing to emotions and building a connection with the audience.
What are the four essential types of content in a marketing strategy?
These include content focused on affinity (likability), authority (trustworthiness), attraction (engagement), and action (conversion).
How do I start with content marketing?
Begin by identifying your target audience, setting clear goals, and developing a strategy that includes choosing the right types of content and distribution channels.
Can Connective handle all aspects of content marketing for my business?
Yes, Connective offers comprehensive services covering all content marketing aspects, from strategy development to content creation and distribution.
