What Makes PPC Such an Effective Marketing Strategy for Law Firms?
The legal field is infamously competitive, and it’s not particularly friendly to new law firms. Older law sites often have a lot of domain authority, which boosts them to the top of the search results. Unfortunately, this means it can be difficult to stand out.
PPC campaigns circumvent this issue. PPC (pay-per-click) campaigns will send your site to the top of the search results. When people search for certain terms, they’ll see your ad, helping boost traffic and conversions.
What Makes Our PPC Campaigns a Step Above the Rest?
At Connective, we’re ready to provide high-quality PPC management for lawyers. By partnering with us, you can enjoy the benefits of working with one of the most reliable digital marketing agencies in the business.
Quick Results
Showing up organically in search engines can take a long time. SEO strategies are effective, but it could take months or years to see results. Your firm may not be able to wait that long for traction.
PPC campaigns can quickly push your site to the top of the results. The moment your campaign launches, your ads will start appearing, which means you can enjoy instant traffic. With help from our law firm’s PPC agency, you can quickly get your practice off the ground.
Data-Driven Strategies
An effective campaign relies on hard facts and extensive data. Our agency will use A/B testing and other proven strategies to gather data on what works for law firms. We’ll use that data to create an effective plan that will help improve the CRO (conversion rate optimization) of your campaign.
Easy for Everyone
You understand the legal field well, but marketing campaigns might be a mystery. With so many moving parts to consider, you’ll likely get stressed just thinking about PPC ads.
We want to reduce that stress. That’s why we’ve made our campaigns accessible to everyone. We make PPC campaigns easy with intuitive campaign platforms and a streamlined process. Plus, we’re available to answer any questions you might have. We’ll keep you informed and ensure the campaign process is as pain-free as possible.
Built for Your Audience
If you practice personal injury law, you don’t want your firm to appear before someone looking for help with bankruptcy. Similarly, if you practice criminal defense, you wouldn’t want to appear in a victim’s search.
Tailoring your campaign to the right audience is crucial. Our law firm PPC agency will use negative keywords to keep your ads from appearing in the wrong searches. In addition, we’ll conduct extensive research to determine how to reach the right leads.
Versatility
Google isn’t the only way for potential customers to find you, so it helps to think more broadly when it comes to digital advertising. You can create social media ads, display ads, and more to maximize your reach and potential conversions. Our agency can help with any campaign, no matter your needs — we’ve seen and done it all.
Always Improving
At Connective, we make a point of creating innovative PPC strategies backed by hard data. We work to improve our campaigns constantly and will update yours as new data comes in, helping you get the most out of the experience.
Our PPC Process
Our law firm PPC agency aims to help you reach clients who need your help. Our tried and tested process allows us to better meet your needs and make your campaign successful.
1. Onboarding
No two law firms are the same. The first thing our law firm PPC agency will do is send out a Discovery Questionnaire to learn what makes your firm different. From there, we’ll set up your account and conversion tracking software to monitor your campaign.
2. Research
Building on the foundation of onboarding, proper research is vital to your campaign’s success. Our experts will conduct in-depth competitive research to learn what strategies have been successful for other law firms in your field. From there, we’ll craft high-quality ads to attract clients.
3. Reporting and Analysis
With the data we gather, we will formulate a PPC strategy that’s best suited to not only increase your conversions and viability, but also matches and improves upon strategies other law firms have used to great success. After that, we’ll present this information to you in a report, and upon your approval, we will begin to put it into practice.
4. Monthly Management
Continually improving your ads can help you get the most out of your investment. Our professionals will conduct extensive keyword research to discover new short- and long-tail keywords to boost your campaign month after month. In addition, we’ll incorporate new negative keywords as necessary. We’ll optimize your ads to help you get the most out of your budget, adjusting spending in different areas and refreshing ad copy for optimal results.
5. Creative Development
A PPC ad campaign is only as good as the content created for it. Our creative team can develop custom strategies and content to make your campaign as engaging as possible. Depending on your firm’s needs, we’ll produce high-quality landing pages, custom images, and even videos.
6. A/B Split Testing on Landing Pages
An engaging ad can improve click-through rates. However, if you want to increase conversions, you must have a compelling landing page. We’ll use A/B split testing to determine which landing pages convert clients and which don’t. From there, we can implement the most effective ones to improve your campaign.
7. Improve and Iterate
Times change. No PPC campaign can remain static; you need to adjust strategies to match new data. At Connective, that’s what we specialize in. We constantly collect new data to figure out how to improve our products and give you the biggest return on investment.
Frequently Asked Questions
Do you have questions about how a PPC campaign can help your law firm? We have answers. Contact us today to learn more. We’re here to help you get your firm off the ground.
What is a PPC campaign?
A PPC campaign boosts your ad to the top of the SERPs (search engine results pages) for certain keywords. You’ll have to pay a certain amount when people click on your ad. A PPC campaign can be incredibly effective for new lawyers since it helps find leads without forcing you to compete against older law firms.
How much does a PPC campaign cost?
Your budget will depend on several factors, including your practice area and location. You’ll want to discuss your situation with a professional for further details.
Why should you get PPC management for lawyers?
You already have a lot to worry about with your legal practice. Your focus should be gathering evidence, supporting clients, and navigating litigation. Trying to manage your campaign on top of that can be difficult and stressful, so consider leaving the work to a law firm PPC agency. A qualified agency can adjust your campaign as needed, perform research to develop effective strategies, and more. By getting PPC management for lawyers, you can save yourself some hassle.
At Connective, we’ll continue researching what works for your practice to implement winning strategies. When you work with us, you can search for leads with less stress.
