How Can Dentists Benefit From SEO?
SEO is all about making your website more visible on search engines, which helps you get more web traffic and improves brand awareness. Leveraging SEO allows you to depend less on paid ads and focus more on getting high-return organic traffic.
The techniques SEO experts use to boost online visibility for dental practices include targeting dental care-related keywords and optimizing your site design for search engines.
For example, we might want to expand your site content to talk about dental fillings, teeth cleanings, and other common search terms patients use when looking for dental care services.
By weaving SEO best practices into your website, you can make sure your dental clinic has a stronger online presence than your competitors.
Our SEO Strategies for Dentists
Keeping up a solid SEO strategy for your dental practice site is as crucial as brushing and flossing your teeth every day! Just like your clinic helps patients reach peak oral health, we use cutting-edge SEO “treatments” to transform your site into a robust lead-generating machine.
We’ve fine-tuned our approach to SEO over the years, maintaining only the best tactics and staying up-to-date with industry trends. As a full-service dental SEO agency, our team at Connective covers all the bases, including keyword research, content strategies, local SEO, link building, and more.
Research
Our team will conduct research on your business to determine exactly what characterizes your target market, which helps us develop SEO strategies that appeal to the patients that need your services most. We use advanced tools to discover the optimal keywords to target in your content and identify the terms your site currently ranks for.
Another essential part of our research is analyzing your top competitors to get an idea of how they structure their dental practice websites to successfully attract patients. These insights give us a solid jumping-off point to start building an SEO strategy tailored to your dental clinic.
Content Marketing
Google prioritizes websites with content that’s valuable to users, like easy-to-understand, informative blogs on dental hygiene. A content marketing strategy involves creating blog posts, ebooks, and other resources for your website that target the various stages of your marketing funnel.
At Connective, our content strategies focus on getting your site higher rankings on search engine results pages (SERPs) without sacrificing quality. We use insights from our keyword research to plan thoughtful content that seamlessly ties in the key terms your patients use to search online, leading to more conversions for your dental practice.
Local SEO
Wouldn’t it be great if, when potential patients in your area typed “dentists near me” into Google, your dental office would be the first result that popped up? This is essentially what local SEO focuses on, and as a dentist’s office, your SEO strategy will concentrate on building awareness in your local community. Luckily, you’re not competing against every other dentist in the country, but you do have to stand out from the rival dental practices in your area.
Ideally, when prospective patients around your location search for dental services that you offer, your website should be at the top of the search results. Our SEO specialists use proven tactics to enhance your local SEO, so you can claim more patients than your competitors.
Technical SEO
When we encounter websites that don’t have an SEO-friendly web design, it probably feels a bit similar to how dentists feel when they find out a patient hasn’t been flossing.
Using the right keywords is essential, but having a site that loads quickly and works on all devices, including phones and tablets, is just as crucial when it comes to SEO. A site that’s slow and hard to navigate will deter users and make it more difficult for search engines to crawl and index your site.
We’ll thoroughly audit your site’s technical SEO and correct issues like duplicate content, broken links, un-optimized code, and much more.
On-Page Optimization
On-page SEO refers to anything you can change on your website to improve your search engine rankings, including:
- Meta descriptions
- Title tags
- Sitemaps
- URLs
- User experience (UX)
- Loading speed
- Keyword density
For example, title tags are the titles of the links users see in search results, and you can customize them to include target keywords. By doing this, you’re helping Google understand the content on your page, which helps you rank higher.
Our team will enhance your site’s design and content using SEO best practices, taking care to fully optimize each aspect so your website has the best chance to reach the number-one spot in search results.
Link Building
Link building is known as an off-page SEO strategy because it concerns factors that aren’t directly on your website. The process involves getting backlinks for your site, which are links to your dental practice website from other sources. Having backlinks from authoritative sites improves your credibility and builds trust with potential patients.
As a professional dental SEO agency, we use ethical, effective strategies for building links, including contacting websites in the dental industry that might want to feature your content and utilizing the Skyscraper Technique to outdo popular web pages.
Tracking and Reporting
One of the most valuable benefits of working with a dedicated SEO agency is the comprehensive reports you get access to. With our easy-to-use SEO dashboard, you can see real-time data about your website in one place. We utilize sources like Google Search Console, Ahrefs, and Google Analytics to bring you detailed information on your site’s search engine performance.
By closely monitoring the effectiveness of our SEO campaign, we can quickly adjust our strategies and make sure you’re getting the best value for your investment.
Our SEO Process
At Connective, we have a talented team of experts who are passionate about providing the best possible experience for our clients. After over a decade of being in business, we’ve refined our process by constantly trying new things, adopting the strategies that worked well, and learning from the ones that didn’t.
Working in a rapidly evolving industry like digital marketing requires flexibility and innovation, and the Connective team embodies these by being proactive and reliable. Our expertise and commitment to our agency’s core values help us create powerful, data-driven SEO strategies tailored to each client.
Here’s what our SEO process looks like.
Onboarding
The first step we take together will be the initial consultation, during which we’ll talk about the project’s scope and learn as much as we can about your dental practice. We’ll ask you to fill out a Discovery Questionnaire that defines your needs and goals for the project to help us develop a strategy that works for your clinic.
A project manager will set up all the tools for your SEO project, including a Google Drive to store assets, a Project Tracker sheet, a Project Journal for documenting everything, and a Gantt chart for time management. We aim to be as efficient and organized as possible, making our SEO process hassle-free.
Research
Research is a vital part of our SEO process because it enables us to tailor our methods to your industry, target audience, and goals. We’ll look at your dental patients, identifying the top demographics and search intent, so our keywords target the right audience. This will help you get more high-quality leads from search engines.
Our SEO specialists will also examine the strategies of your biggest competitors, including their site design, content marketing, and backlinks. Analyzing the competition helps us spot gaps in their content or target keywords that we can leverage for your dental practice.
Technical SEO Fixes and Monitoring
Our team will actively monitor your site’s performance to ensure the technical structure is optimized for search engines, helping the crawlers from Google and other sites quickly and easily skim your site. We’ll focus on page loading speed, internal links, HTML, URLs, and other on-page elements to make your site well-organized and user-friendly.
If we notice areas of your site that aren’t performing well or have errors, we’ll promptly fix any issues and determine the best strategies for improvement. By keeping your site in perfect working order, we’re helping you provide a better user experience and get more traffic.
Reporting and Analysis
As a team that relies on data, you can be sure we’ll use advanced analytics tools like Ahrefs, Google Analytics, Surfer, and Google Search Console to analyze your website and look for opportunities to grow your dental practice with SEO.
We’ll share the insights we discover with you in the form of simple, jargon-light reports, so you always know the progress of the project. You’ll also have access to our SEO dashboard, which provides status updates, reports, and critical metrics for the project whenever you want.
Monthly Content Creation
SEO isn’t something you update every couple of years; neglecting to maintain your website’s SEO practices can result in less traffic, meaning fewer new patients coming into your dental clinic. If you want to keep production up at your practice, you’ll need a plan for regular content updates to make sure your site can compete with other dental clinics in Google search results.
As a full-service web agency, our skilled team at Connective can offer monthly content creation, including blog posts, service pages, social media, email campaigns, and more. With your dental office’s goals in mind, we’ll follow our SEO-friendly strategies for creating content, including using target keywords and creating informative, well-structured content.
Monthly Link Building
Along with our high-quality content, we’ll also provide link-building services to generate more backlinks for your website. Having backlinks from credible sources is essential for building up your site’s authority, and it helps you rank higher on Google.
The process of getting backlinks isn’t easy, but our dental SEO agency always sticks to “white hat” practices, such as the Skyscraper Technique, Help a Reporter Out (HARO), broken link building, and resource page link building. We’ll also evaluate the backlink profiles of your top competitors to find more linking opportunities.
Improve and Iterate
If there is one thing you should know about us at Connective, it is that we will never be satisfied with “good enough”. Our goal is to give you a service that continually gets better with time as you keep working with us, and month after month, year after year, you will continue to see your investments pay dividends.
Our obsession with data and results allows us to keep pushing forward, even when it seems like we’ve reached the top. There’s always somewhere new to go or something new to try, and during the time you spend working with us, you can be confident we’ll always find that new thing that will bring more visitors to your site.
Frequently Asked Questions
How much does dental SEO cost?
The cost of your dental SEO services depends on the agency’s experience, service offerings, and other factors. The price will be higher for well-established SEO agencies with hundreds of projects behind them, while a company that’s just starting out might be significantly more affordable. Depending on your needs, you might spend as little as $100 per month or as much as $2,000 per month.
What is SEO for dentists?
SEO for dentists involves improving and maintaining your dental practice website to make it rank higher in search engine results. Dental SEO services are a cost-effective strategy for getting more leads because you don’t have to pay for organic traffic, while ads cost money per click.
What is the best digital marketing agency for dentists?
The best digital marketing agency for dentists is one that takes the time to learn about the dental industry, your patients’ needs, and the overall goals and challenges of your practice. An expert SEO agency will use those details to develop strategies that are perfect for your dental office.
How do I promote my dental website?
You can promote your dental website by purchasing ads on search engines and social media, keeping your social profiles updated with engaging content, creating email marketing campaigns, and monitoring your online reviews.
How do dentists get leads?
Historically, word-of-mouth referrals have been one of the most prevalent ways dental offices get new patients, but search engines can be a significant source of quality leads if you hire the services of an experienced dental SEO agency to revamp your site.
