CBD SEO done right
As a CBD business, you have to be careful with how you market your company. Unless you sell FDA-approved pharmaceuticals or have certification from LegitScript, you’ll need to jump through a few hoops before you can advertise on Google. Some digital platforms restrict or even ban CBD ads altogether.
Instead, focusing your marketing budget on high-quality SEO services allows you to see the best return on investment through a strategy that aligns with Google’s advertising policies. With our expert CBD SEO services, you’ll see more organic traffic that translates to more customers and more profits. Our strategies help your web pages soar to the top of search results and continue reaching qualified leads over time.
SEO strategies and tactics
High-quality CBD SEO services involve unique tactics that target the front and back end of your website. Over our years as a cutting-edge SEO agency, we’ve fine-tuned the strategies proven to increase search engine rankings and web traffic.
Research
Thorough research is the backbone of any successful SEO strategy. We conduct competitor, market, and keyword research to shape your SEO campaign and avoid wasting time with trial and error later on.
Technical SEO
Technical SEO is a fancy term for the back-end elements of your website that impact your search engine rankings. By enhancing your loading speed, website architecture, sitemaps, and user experience, we can indirectly tell the search engines that your website is worth displaying.
On-page optimization
On-page SEO involves tailoring the visible elements on your website to match the search engine algorithms. Your content, website assets, headings and meta descriptions, and images all impact your site rankings, and we make sure they’re in the best shape possible.
Content marketing
Your CBD website must include accurate, professional, keyword-driven content to rank well in the search engines. Our professional content writers know how to pair sure-fire SEO strategies with high-quality writing.
Link building
Quality backlinks are links from other websites to your site, and they go a long way in improving your search engine rankings. Effective link-building strategies include reaching out to directories and databases, writing content for guest posts, and updating any outdated information about your business.
Local SEO for CBD companies
Want to reach more customers in your local area? Our CBD SEO company will tailor your SEO strategy to your local audience by including your city name in keywords and using language that connects with the locals.
Tracking and reporting
By tracking the performance of your SEO campaigns, we can know what adjustments to make to improve your rankings further.
Our SEO process
Our CBD SEO company uses a focused SEO strategy specifically tailored for CBD companies. We know that Experience, Expertise, Authoritativeness, and Trust (E-E-A-T.) are especially crucial for CBD campaigns, so we’ve tailored our seven-step process around these goals.
Step 1: Onboarding
First things first — we want to get to know your CBD company. We give you a short questionnaire with questions about your business goals, values, and products to help us better understand your brand.
Step 2: Research
We research your current search engine rankings and examine what your competitors are doing well to begin shaping your SEO strategy.
Step 3: Technical SEO
Next, we conduct a technical SEO audit that tests your loading speed and back-end elements. We make any necessary changes and monitor these elements closely to make sure they’re always performing as they should.
Step 4: Reporting & analysis
Using tools like Google Search Console, AHREFs, Google Trends, and Surfer, we mine for new opportunities and curate a data-driven SEO strategy.
Step 5: Monthly content creation
Our CBD SEO company crafts new content for your website monthly. We know that search engines prefer websites with updated content, and we make sure your site always checks this box in the search engine algorithms.
Step 6: Monthly link building
We also build new backlinks for your website on a monthly basis, checking another box for the algorithms.
Step 7: Improve and iterate
Over time, we’ll continually improve and iterate your CBD SEO campaign to optimize its performance and ensure an impressive ROI.
Frequently asked questions about CBD SEO
Why can’t you advertise CBD on Google?
Google does not permit the paid promotion of CBD products because they are not federally approved pharmaceuticals. Instead, you’ll need to use unpaid marketing strategies — like SEO and social media marketing — to engage with your audience and drive organic growth.
What is organic traffic in a CBD SEO campaign?
Organic traffic includes potential customers who visit your website because they found it in search engine results — not because they saw a paid advertisement. Users who find your site organically may be more likely to make a purchase because they feel like they have complete control over their buying decision and weren’t manipulated by an ad.
Why work with a CBD SEO company?
Working with a dedicated CBD SEO company ensures that your SEO campaign uses the best strategies for your specific industry. Targeting E-E-A-T., writing clear and accurate content, and overcoming advertising limitations are all vital to a successful CBD campaign.
Why is SEO important for CBD companies?
SEO is crucial for CBD companies because traditional digital advertising platforms often restrict or ban CBD ads. SEO helps these companies increase organic traffic, improve search engine rankings, demonstrate authority, and reach more customers without relying on paid advertising.
What unique challenges do CBD companies face in SEO?
CBD companies face unique marketing challenges due to restrictions on paid advertising on platforms like Google. They must navigate these limitations while ensuring their marketing strategies comply with Google’s advertising policies and other regulatory requirements.
How does Connective Web Design approach CBD SEO?
Connective Web Design tailors its SEO strategies to the specific needs of CBD companies, focusing on in-depth market research, technical SEO, on-page optimization, content marketing, and link building. This approach helps CBD websites rank higher in search results and attract more qualified leads.
What are the key elements of a successful CBD SEO strategy?
A successful CBD SEO strategy includes thorough research, technical SEO to enhance the website backend, on-page optimization for visible website elements, high-quality content marketing, and effective link-building practices.
How does local SEO benefit CBD companies?
Local SEO helps CBD companies target customers in their immediate area by optimizing their website with local keywords and language that resonates with the local audience. This strategy is particularly effective for businesses looking to increase their local customer base.
What tools does Connective use for tracking and reporting in CBD SEO?
Connective uses tools like Google Search Console, AHREFs, Google Trends, and Surfer for tracking and reporting. These tools help in identifying new opportunities and shaping a data-driven SEO strategy.
What is the process for CBD SEO at Connective Web Design?
Connective’s process for CBD SEO includes onboarding, research, technical SEO audits, reporting and analysis, monthly content creation, monthly link building, and continuous improvement and iteration to optimize campaign performance.
Why can’t CBD products be advertised on Google?
Google prohibits the paid promotion of CBD products because they are not federally approved pharmaceuticals. This policy necessitates using unpaid marketing strategies like SEO and social media marketing for CBD companies.
What is organic traffic in CBD SEO?
Organic traffic refers to visitors who find a CBD company’s website through search engine results rather than paid advertisements. This type of traffic is valuable as these users are more likely to trust and engage with the site, potentially leading to higher conversion rates.
Why is working with a CBD SEO company beneficial?
Working with a specialized CBD SEO company is beneficial because they understand the unique challenges and regulations of the CBD industry. To build a successful SEO campaign, they can effectively navigate advertising limitations and focus on strategies like E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).
