Your one-stop SEO audit service
Any champion can tell you that the work isn’t over when you reach the top — unless you want to let someone else take your place. Our SEO audit services help you keep your place at the top of the search results by identifying issues that hurt your rankings on search engine sites like Google.
We’ll help you maintain best practices and keep up with keyword trends as they evolve, preventing your website from falling behind and losing valuable leads. Not only do we spot potential issues that affect your site’s SEO, but we also propose solutions tailored to your business.
What are some signs you may need an SEO audit?
Whether your site is brand new or well established, you can benefit from our website SEO audit services. A periodic SEO audit can help you boost or maintain your organic search result traffic, but you can also look for certain signs that it’s time to reevaluate your site’s SEO strategy.
Signs that you might need an SEO audit include:
- Decrease in organic traffic and search rankings
- Changes to your website’s content or design
- Shifts in your industry or market
- Technical issues with your site
Whether you update your site’s design or a new competitor comes on the scene, it’s best to do an SEO audit to determine how these changes affect your search engine rankings.
What kinds of SEO audits do we cover?
If you have specific concerns about your site’s SEO, you might want our experts to focus on a certain type of SEO audit, such as onsite or offsite assessments, keyword research, and competitor analysis.
However, you don’t have to limit yourself to just one or two. We can do a comprehensive assessment that covers all of the services below.
Onsite audit assessment
For an onsite SEO audit, we’ll take a look at the elements within your website that affect your search engine rankings, including:
Site structure. We’ll assess how search engine friendly your site is, examining things like URLs, title tags, and meta descriptions.
Internal links. Part of our process is checking your internal links, which are crucial for keeping users engaged and helping sites like Google index your site pages.
Usability. Our team will inspect how users behave on your site, including how long they stay, to determine whether your website’s usability (or lack thereof) is negatively impacting engagement.
Loading speed. If your website pages load too slowly, most users will abandon your site quickly. We’ll find ways to optimize your site to improve load times.
Offsite audit assessment
In our offsite audit, we’ll investigate the strategies you use outside of your website to increase your organic traffic, such as:
Backlink analysis. Links from other authoritative sites can help you rank higher on search results pages, so we’ll see how we can help you improve your backlinks.
Anchor text. We’ll examine your anchor text to see whether we can improve them by adding variation, improving relevancy, or implementing other strategies.
Link velocity. Our SEO experts will determine the rate at which your site gains backlinks and think of sustainable methods to increase your link velocity.
Competitor research
Our website SEO audit services include competitor research, so you can get an in-depth analysis of your competition’s websites to compare against your own site’s performance. Information about your competitors’ SEO strategies can help guide your decisions on the best ways to reach your target audience.
The competitor research we do includes:
Backlink analysis. We’ll check your competitors’ backlinks to identify link opportunities your site might be missing, helping us develop a plan to boost link velocity.
Competitor page analysis. Our team will look at competitor websites’ structure, usability, and other technical factors to see how they compare to your site.
Content gap analysis. We can analyze your competitors’ content alongside yours to find gaps you could fill as a part of your content marketing plan, allowing you to rank high for keywords that lack detailed, up-to-date search results.
Keyword research
Keyword research involves finding out what your target audience types into Google to find your products and targeting those words or phrases in your content and site structure. Our keyword research focuses on the following areas:
Keyword and topic clusters. We use advanced SEO tools to identify and analyze the best keywords to use on your site, allowing us to create a list of terms to include in your content.
Keyword gap analysis. At times, certain keywords yield search results that aren’t meeting users’ needs, and we can help you pinpoint those search queries and capitalize on them to become the authoritative source for that search.
What makes our SEO audits so effective?
When you work with us, you can think of the Connective team as an extension of yours. During our website audit service, we’ll treat your business as our own and evaluate your site through the lens of your target audience.
Wondering whether we’re a good fit? Here are some of the reasons businesses choose Connective as their go-to SEO audit service:
SEO experts
Our experienced team at Connective consists of SEO experts who know what success looks like and how to get you there. We also recognize that the digital landscape is constantly evolving, so we’re always actively learning and adjusting our strategies to fit the latest updates and advancements.
With our SEO knowledge and expertise, we can efficiently analyze your website, diagnose problems, and develop solutions that work for your business.
Audits tailored to you
We’ve been able to create highly effective digital marketing campaigns in a wide range of industries because of our client-focused approach. We start our SEO audit process by researching your business, ensuring our site analysis takes your industry and audience into account.
Having a more focused perspective during the audit allows us to offer relevant and valuable insights into your business.
ROI focused
With our website SEO audit services, we aren’t looking for ways to increase traffic just for the sake of it. We always have your return on investment (ROI) in mind, tailoring our strategies to target high-quality leads most likely to convert.
When done the right way, SEO can be a powerful revenue driver that costs much less than your advertising initiatives.
Comprehensive analysis
Our agency does more than the basics; we dive headfirst into the technical details of your website, ensuring each component is optimized for SEO. At Connective, our team has extensive experience in web design and development, allowing us to offer insights into how you can approve both for better search result rankings.
Tried and true tools and strategies
We’ve been around long enough to know what works and what doesn’t when it comes to SEO and digital marketing strategies. We also have extensive experience with the best SEO tools for analyzing your website’s performance on search engines.
However, we’re constantly evolving our tactics to keep up with advancing technology and SEO best practices, ensuring we deliver results that make a difference and effectively maximize your ROI.
Actionable insight
When we hand over our SEO audit report, we’ll clearly communicate the steps you should take based on our analysis and suggest bespoke strategies you could use. As a full-service web design agency, we’re happy to continue our partnership and implement our recommended SEO strategies on your website.
Our SEO audit process
With years of building websites and creating digital marketing strategies under our belts, we’ve had time to develop a concise and thoughtful process for our SEO audit service.
Onboarding
Before we get to the good part, your dedicated project manager has to go over the details and set up the tools that keep us all on the same page. After that, we’ll schedule a kickoff meeting to discuss the project and your organization’s goals for the SEO audit, ensuring we know exactly what you want us to deliver.
Research
Conducting research on your company, products, competitors, target audience, and more is a crucial step of our SEO audit process. We perform our SEO analysis in the context of your industry to ensure we provide observations that are helpful for your business.
Access and analysis
We only need access to the areas of your website you want us to audit for SEO. Depending on your choice of audit service, we’ll evaluate onsite and offsite SEO, including your site’s structure, usability, links, and keyword use.
Brainstorming and writing up
Through our assessment, we’ll determine which areas you could improve to positively impact your website’s SEO and increase your search rankings. Our team will brainstorm ideas for how you can revamp your site in those areas, then write up a detailed report on our analysis.
Presentation
With our SEO audit report ready to go, we’ll schedule a meeting to present our findings and give suggestions for improving your website. At Connective, we highly value data-driven research and attention to detail, so you can be sure our report will provide in-depth wisdom to guide your SEO strategies.
Iterate and improve
Whether the presentation is the final step of our process is up to you. If you like, we can keep monitoring your progress as you implement changes to enhance your site’s SEO, allowing us to continue suggesting improvements to grow your organic traffic and increase revenue.
Frequently asked questions about SEO audit services
Are SEO audits worth it?
SEO audit services ensure your site doesn’t lose valuable organic traffic from search engine results. If you don’t regularly check the effectiveness of your website’s SEO strategies, you could see a drop in user engagement and revenue as potential customers find your competitors before you.
Can I get a quality SEO audit for free?
While free tools exist for analyzing your site’s SEO, investing in expert services ensures you get results specific to your market and industry. SEO professionals can also provide detailed advice that you can immediately act on to see a positive change in your search engine rankings.
How long do SEO audit services take?
The amount of time an SEO audit takes depends on the website we’re evaluating. A website with tons of pages and content might require significant time to comb through, while a smaller site will be much faster.
At a minimum, a comprehensive SEO audit service takes two weeks, but some websites could require six weeks or more to ensure we provide a thorough report tailored to your business.
Does my business need SEO?
SEO strategies are usually the only way to get your site on the first page of Google search results because most users never go past page one when searching for products or services online.
By getting plenty of free traffic from search engines, you don’t have to rely on expensive advertising to generate leads.
How do I know whether my website is SEO friendly?
Your website is SEO friendly if it has target keywords in its content, URLs, titles, and meta descriptions. You should also have quality backlinks to increase your site’s authority and use internal links to improve your site’s usability.
Many factors go into how SEO friendly your website is, and our experienced team at Connective offers extensive website SEO audit services to help you optimize for search engines. Contact us to learn more about maximizing your digital reach.
What is included in Connective’s SEO audit service?
Connective’s SEO Audit Service offers a comprehensive analysis of your website, covering both onsite and offsite factors. This includes site structure, internal links, usability, loading speed, backlink analysis, anchor text, link velocity, competitor research, and keyword research.
How can an SEO audit benefit my business?
An SEO audit can identify critical areas for improvement in your website’s SEO strategy, helping to increase organic traffic, boost search rankings, and enhance overall online authority and visibility.
What are the signs that I need an SEO audit?
Indicators that you might need an SEO audit include:
- Decreased organic traffic.
- Recent changes to your website or industry.
- Technical issues.
- Shifts in market trends.
How does Connective tailor its SEO audit to my specific business needs?
Connective tailors its SEO audits by researching your business, industry, and target audience, ensuring the analysis and recommendations are highly relevant and effective for your situation.
What makes Connective’s SEO audits effective?
Connective’s audits are effective due to their team of SEO experts, comprehensive analysis, use of advanced tools, and a focus on actionable insights and ROI.
How long does an SEO audit take?
An SEO audit’s duration varies depending on your website’s size and complexity. A thorough and detailed analysis can take anywhere from two to six weeks or more.
Are SEO audits necessary for all types of businesses?
Yes, SEO audits are beneficial for businesses of all types and sizes, as they help optimize your website to rank better in search engine results, which is crucial for online visibility.
Can I manage my website’s SEO after the audit?
Yes, Connective’s SEO audit includes actionable insights and strategies you can implement. They also offer ongoing support if you need further assistance.
What is the difference between onsite and offsite SEO audits?
Onsite audits focus on elements within your website that affect SEO, such as site structure and internal links. Offsite audits analyze external factors like backlinks and competitor strategies.
How often should I get an SEO audit?
It’s advisable to have an SEO audit periodically, especially when there are significant changes to your website, industry trends, or search engine algorithms.
