Why You Need Contractor Digital Marketing Services
Let’s face it: You can no longer count on handing out leaflets or hoping that Sam will recommend your services to Jill. Your potential clients are looking for their next kitchen contractor, window installer, or deck builder online, and that’s where you must meet them.
Our expert contractor digital marketing services include a winning mix of tried-and-true tactics, like SEO, content marketing, PPC advertising, and more, to place your business in front of more local clients. When you partner with Connective, you can focus on your business instead of struggling to get seen.
How Connective Places Your Business on the Map
Imagine the following scenario: You’re a roofer. Your area has just suffered a major storm, and a local homeowner wakes up with water dripping from their living room ceiling. What do they do? Most likely, they’ll whip out their mobile phone and search for “emergency roof repair near me.”
You want your company to appear among the first search results Google shows for this person. How do you achieve that on top of everything you need to do, like handling projects and communicating with clients? That’s where our contractor digital marketing agency comes into the picture.
Below are some digital marketing tactics we use to help contractors thrive.
PPC
PPC advertising is the #1 way to reach local clients who need a contractor right now, especially if you’re a new business without a lot of traction. At Connective, we know how to run multiple PPC campaigns using Google Ads and capture those potential customers who are likely to hire your services.
SEO
SEO can give you valuable organic traffic to complement your paid clicks. We’ll ensure your website grabs attention, captivates potential clients, and presents highly relevant information to give you the highest chance of ranking near the top of Google’s search results.
Conversion Rate Optimization
Congratulations! Your website is driving high-quality traffic. But will these leads become paying clients? Our contractor digital marketing agency will optimize your website’s conversion rates with flawless landing pages, intuitive navigation, and compelling CTAs.
Content Marketing
Relevant, engaging content helps your business thrive on several levels. Useful blog posts, guides, and videos will boost your credibility, establish you as an industry authority, drive traffic, encourage repeat visits, and generate more shares. We know how to create the perfect content for your SEO strategy.
Web Design and UX
Our UX-oriented web design works seamlessly to keep users on your website and encourage them to schedule a consultation or request an estimate. While our websites follow industry best practices, we elevate web design beyond boring cookie-cutter templates to help your business stand out.
Social Media Management
Your potential clients are scrolling through their Facebook feeds or browsing Instagram at this very moment. We help you leverage social media to reach your target audience and build genuine connections without spending all day crafting posts or answering comments.
Paid Social Media Ads
Organic social media is extremely useful, but you’ll also want to give your business some extra oomph with social media ads. We use strategic social media advertising and boosted posts to supplement your organic reach for maximum effect.
Creative Development
If you want clients to remember you, you should invest in your brand. At Connective, we approach branding for contractors as a holistic strategy that includes custom graphics, logos, web design, promotional materials, and more.
Our Digital Marketing Process for Contractors
“What can I expect when I hire your contractor digital marketing agency?” you may ask. At Connective, we follow a seven-phase process when working on digital marketing plans for contractors.
Onboarding
We’ll start with a kickoff meeting that includes a discovery questionnaire to understand your industry, target market, and business goals. You’ll also meet the talented project manager who will handle your marketing campaign.
Research
We’ll build your campaign based on proven marketing methods that work for your industry niche, including deep local competitor research. This enables us to come up with effective, custom-tailored digital strategies for your business.
Tracking and Monitoring
Once we launch your campaign, we’ll track results to monitor what works, what doesn’t, and what could work better. You can always access your campaigns to see how ads are performing and where your budget goes.
Reporting and Analysis
We’ll deliver detailed, transparent monthly reports and glean actionable insights via tools like Google Analytics, Search Console, Google Ads, Ahrefs, Surfer SEO, and more.
Monthly Campaign Creation
Every month, we’ll come up with new campaign ideas to make your digital marketing even more effective based on the research we performed. We’ll keep your website and accounts fresh so Google doesn’t ever think you’ve stopped producing content.
Monthly Campaign Execution
We’ll keep fine-tuning your campaigns by monitoring and testing keywords, ad structure, and other advertising components for results that exceed your expectations.
Ongoing Improvement
At Connective, we settle for nothing less than the best. We always strive to improve our digital marketing plans by keeping up with trends, trying new strategies, conducting A/B split testing, and more. As long as you continue working with us, we’ll continue to push our limits so your business can experience unrelenting growth.
FAQs
Which aspect of digital marketing is most important for contractors?
Digital marketing for contractors includes branding, web design, SEO, paid advertising, social media presence, and more. However, you should probably start with a professional website audit to ensure your site is relevant, captivating, and easily navigable.
Can I handle my own digital marketing?
Yes, but unless you’re a digital marketing pro, you’ll waste a lot of time and gain inferior results compared to working with an experienced agency. Professional digital marketing is an investment that can save you a lot of money and energy in the long run.
What should I look for in a contractor digital marketing agency?
Look for experience, dedication, honesty, and transparency. Also, make sure to check reviews by former clients in your industry.
