Why Do eCommerce Businesses Benefit From PPC Digital Marketing?
The eCommerce industry is growing daily. With so many sites out there, you need to find a way to push yours to the top. but it can be difficult to go it alone, especially if you’re new to the world of online sales.
Our eCommerce PPC services can help you do that. PPC (pay-per-click) campaigns put your ad at the top of search engines. When people search for certain keywords, they’ll see an engaging ad promoting your offerings. As the name implies, you don’t pay unless people click on your ad, helping you reduce worry about your budget.
PPC is an excellent way to attract attention in a short timeframe. Plus, the higher your conversion and click-through rates, the more authority your site gets, which can help your business rank organically, too.
A PPC ad campaign can be a great way to make your business stand out, but it might be hard to manage independently. Do you know the most searched-for keywords? What long-tail keywords should you use? How good of a grasp do you have of different ad software?
You already have much to worry about with your business; why add one more responsibility? Let our eCommerce PPC agency manage your campaign.
What Takes Our PPC Campaigns a Step Above the Rest?
As your eCommerce PPC agency, we make setting up a campaign easy. We’ve built our services around proven strategies, helping boost your ROI (return on investment). When you choose Connective, you’ll enjoy the benefits of working with one of the most reliable companies in the business.
Built for Your Audience
No two eCommerce sites are alike. Someone who wants to sell handmade jewelry has a different target audience than someone selling wholesale goods. You must ensure the right people see your ads for an effective campaign.
At Connective, we’ll conduct extensive research to discover winning strategies by targeting the most useful keywords in your industry. In addition, we’ll even include negative keywords that will prevent your ads from showing up in certain search results to ensure they don’t appear to people uninterested in your products. With our help, you can put your ads in front of the right people and avoid wasting money.
Data-Driven Strategies
A successful campaign is fueled by data-backed solutions. Our professionals never guess when it comes to PPC; we leverage hard facts to support our campaigns and promote success. We use A/B split testing and run tests on Google to gather data and continuously improve campaigns. By doing so, we can maximize your campaign’s effectiveness.
Versatility
Most people think of Google search engine results when considering PPC campaigns. However, Google isn’t the only site out there — and there’s more than one type of PPC campaign you could run. Our company can help with any campaign, whether you want to create social media ads, display ads, search ads, Google shopping ads, or something else.
Easy for Everyone
PPC campaigns don’t have to be daunting. With help from the right eCommerce PPC agency, you can navigate your campaign without stress.
We’ve optimized our services for ease of use. Our intuitive PPC platforms allow you to check your ads at any point. Whether you’ve run a campaign before or are new to PPC advertising, we’ll ensure you get the necessary support.
Always Improving
A proven strategy is a good start. However, our work doesn’t end there. We work constantly to enhance our services and boost your campaign’s effectiveness. Our experts use extensive quality control methods (such as A/B testing) and stay on top of industry trends to produce innovative PPC strategies. Get the most out of your campaign with our help.
Our PPC Process
A campaign can only succeed with a strong foundation. Our eCommerce PPC agency uses a proven process to ensure success.
1. Onboarding
We’ll begin by learning more about your business. You’ll receive a Discovery Questionnaire to help us gather information. Once you’ve filled that out, we’ll schedule a kickoff meeting to discuss your answers and introduce you to the team. We’ll set up your account, conversion tracking, and more to monitor the success of your campaign.
2. Research
Once we understand more about your business, we’ll research your industry and top competitors. This will allow us to identify proven strategies, useful keywords, and other important information. From there, we’ll get to work creating your custom ads.
3. Reporting and Analysis
Using the data we’ve gathered from our research, we’ll formulate a PPC campaign perfectly suited for your eCommerce business. From there, if you approve the report we provide you with explaining our strategy, we’ll begin the process of implementing it.
4. Monthly Management
A PPC campaign shouldn’t end with the first ad’s launch. You want to adjust ads to improve your ROAS (return on ad spend) to get the most out of a campaign.
Our professionals will manage your campaign from month to month, doing additional keyword research, incorporating new negative keywords, and refreshing ad copy. We’ll boost your ad spending in areas that are successful and reduce it in areas that aren’t to help you get the most from your budget.
5. Creative Development
An ad must do more than target the right keywords; it should also be engaging enough to attract attention. Our creative team understands that better than anyone. You’ll get custom images, professional landing pages, quality videos, and more when you work with us. We’ll create ads that attract customers while reflecting your brand voice.
6. A/B Split Testing on Landing Pages
We want to ensure your PPC campaign is as effective as possible. A/B split testing gives us a better understanding of what works on landing pages and what doesn’t, allowing us to target the most useful strategies.
7. Improve and Iterate
At Connective, we aim for constant improvement. By analyzing your current campaign and examining industry trends, we can improve your ads and enhance your ROI as you continue working with us. With our help, you can excel in this highly competitive industry — without added stress.
Frequently Asked Questions
Understanding eCommerce PPC campaigns can be daunting. People often have questions, and Connective is here to answer them. If your question isn’t answered below, reach out for more information; we’d be happy to discuss your needs.
How much does Google charge for PPC ads?
The amount varies depending on the keywords you want to target. High-value keywords will generally be more expensive; low-value keywords are cheaper but might not be as effective. Most ads cost between one and four dollars per click, so think ahead and budget accordingly.
What are the types of PPC ad campaigns?
Four main types of ad campaigns exist: search, display, social media, and remarketing. Each option has its advantages; your eCommerce PPC agency can help you determine what would work best for your company.
Should your business invest in SEO or PPC ads?
Most people claim SEO (search engine optimization) is the ideal strategy for any business. This claim makes sense; a solid SEO strategy can help you rank organically and generate leads.
Unfortunately, SEO is slow. You might not see results for months, which could be enough time to sink your business.
A PPC campaign can help you see instantaneous results. You can shoot to the top of the rankings with the right ads. Boost traffic and conversions in no time with effective eCommerce PPC services.
That said, SEO is still important. PPC campaigns help you see quicker results, but SEO can maintain them. It’s best to invest in both for maximum results.
How do you choose a PPC agency?
Has the agency worked with businesses in your industry before? Do they have successful campaigns under their belt? What is their strategy like?
You only want the best for your eCommerce business. Finding the right eCommerce PPC agency is vital, but it’s not always easy. Asking the above questions can help narrow your options.
Our goal at Connective is to provide customized, effective strategies. We’ll take the time to research your industry to learn more about how to market your company. From there, we’ll create a data-driven campaign to boost you to the top of the rankings. When you work with us, you’re guaranteed to get fantastic results.
