In our internet-connected world, content is king for any website. However, not all content is created equal. Our content marketing services help create the stuff that your customers are looking for, all in a format that Google loves. 

Creating your own marketable content isn’t impossible, but why would you spend time doing that when you can focus on your business? Our experts make the process hassle-free for you all while putting their expertise to work on your content. READ MORE

What Is Content Marketing Exactly?

What do we give you when you sign up for our content marketing services? In short, the answer depends. We’ll create whatever content your website (and, by extension, your business) needs to thrive, attract loyal customers, and rank better with search engines. 

While it’s easy to make content, it’s not easy to create good content. Imagine the difference between building a shed and building a house. You could accomplish both by yourself, if you wanted, even with the simplest hand tools. While both buildings will keep you out of the rain, which one would you rather live in at the end of the day?

If making content is like building a shed, creating good content is like building a house. An expert content marketer that provides top SEO services has a robust toolbox at their disposal, a team of workers, and access to plenty of high-quality materials. In this scenario, the professional content creator can build an impressive house in no time at all. While the average joe could build a similar house given enough time and research, is that a good use of their time?

Our experienced team of creators at Connective can help you build your content (your house) to your exact specifications. Continue to learn more about the content marketing services we provide.

NEXT-LEVEL CONTENT MARKETING BY A TEAM THAT TRULY CARES

SEO-Centric Design

SEO optimization is just one of the many services that Connective offers. When we create new content for your website, you can rest assured that it will always be fully optimized for local and organic traffic, ranked for relevant keywords, and built to bring in more visitors. 

SEO optimization doesn’t always fall under the umbrella of content marketing, though SEO optimization is also a standalone service that Connective offers. Rather, SEO optimization is built into every piece of content we deliver. At our core, Connective revolves around SEO, audits, technical SEO, link building, and reporting regardless of the application.

Service and Product Pages

When you offer a new product or service for sale, you want your prospective customers to find it on the web. But how do you make your services stand out from the competition? Our custom web copy utilizes real-world data, search engine optimization, customer testimonials, and more. 

When we craft a product page, we don’t just make sure customers will find your site. It’s just as important to us that they like what they see when they get there, too. Our competence with website design means we’ll create a result that’s both thrilling to read and easy on the eyes.

Your customers must see your products and services in the best possible light. Let us lay out the advantages your company provides in clear black and white for them to read.

Email Marketing Campaigns

Keeping in contact with your best customers is just as important as attracting new business. What happens when you don’t engage with your existing customer base? At worst, they could move on to different service providers. At best, they might stop purchasing your goods or services. 

Email is one of the most robust tools available to businesses today. With a detailed email list, you can distribute seasonal deals to boost sales, press releases to increase brand awareness, newsletters to drive continued customer engagement, and much more. The possibilities available to you through email are limitless. 

We’ll design your email campaign from the ground up to meet your goals. If you don’t know where to go with your campaign yet, we can present you with ideas and statistics that can help direct your vision.

Blogs

A blog is essential to building trust and readership in your website. More readers translate to more brand awareness, and more brand awareness means more traffic to your website. Plus, when you build a robust, trustworthy blog, other pages will link to your website, increasing your visibility even further. Who wouldn’t want free marketing from other websites?

A blog requires ongoing content creation, so it can be tough to keep up with on your own. Our content creators will handle the blog posts and the posting schedule, all while keeping you informed of what’s going on. From there, we’ll monitor each blog post and tweak our future SEO strategies to match the results. 

If you have specific topics or goals you want to address on your website but don’t have a place for them among your main service pages, a blog is the perfect place to put them. We’ll interlink your blog posts with your main website pages to increase SEO and boost customer faith in your services even further.

Social Media Campaigns

One of the most important aspects of content marketing is bringing your business directly to the eyes of your customers. In today’s world, most of your customers will be on social media. Plus, it provides both a place to interact with those customers and a blank slate to build your business’s personality. 

Social media services work similarly to email campaigns, but those messages go to your social media pages instead. At Connective, our marketing experts can handle the entire social media process from top to bottom, or we can leave some of the responsibility to you. We’ll create a set of social media updates and offers, complete with a posting timeline just for you. 

You can use this flexibility to promote sales during peak buying seasons, re-engage customers during the low season, coincide with popular holidays, and much more. Plus, a real, consistent presence on your social media pages has a humanizing effect on your business, building trust and loyalty in your brand.

E-Books, White Papers, Press Releases, and More

Even if we don’t have an established process to handle your request, our content marketing experts have the creativity, knowledge, and drive to create what your website needs to thrive. Whether you need an e-book to educate your customers, a white paper to tackle a complicated issue, or a press release to announce the opening of a new location, we can make it happen.

For any content marketing services that we haven’t mentioned or advertised, feel free to ask us for more information. We pride ourselves on our ability to adapt and grow with the times, and content marketing is a constantly evolving beast. If you have a message you want to send, whether to your customers, your employees, or your competitors, we can help you find and execute the perfect format.

How Can a Content Marketing Agency Help You?

Why should you hire a content marketing agency like Connective? It all comes down to what you and your business need. Consider looking into Connective’s digital marketing services if you match any of the following:

  • You want to drive more traffic to your website and generate better leads
  • You don’t have time to create content that’s thorough, well-researched, and SEO-compliant
  • You want your website to rank better in local and organic search results
  • You have some great content already, but it’s not optimized
  • You have ideas of where you want to go with your website content, but you don’t know what steps to take next
  • You need help tracking how well your content performs for your website
  • You need help building your social media presence or engaging with your existing followers
  • You’re ready to take your business to the next level

A high-quality content marketing agency can help you do all of the above and more. Content marketing is what we do at Connective. Not only do we know the best tips and tricks of the industry, but we can deliver the quality content you need quickly and reliably, too.

When you work with Connective, you don’t get your usual, run-of-the-mill seller-buyer relationship. Instead, it’s a partnership. We want to take some of your responsibilities off your shoulders, but you’ll be there alongside us every step of the way. We’ll keep you up to date with progress reports, analytics, statistics, adjustments, and all of the other important stuff. Rest assured that you’ll always be abreast of what we’re doing. 

The content you put on your website defines who you are as a business. A proper content marketing strategy is constantly changing to suit the needs of your customers. It’s more than just creating web pages and blog posts to fill your site – it’s a living, breathing thing that should change and grow alongside the rest of your business. 

At Connective, our diverse team of content marketing specialists knows how to do just that. When you contract our services, you’ll have a partner that’ll help you tackle anything that today’s business world can throw at you. Whether you need fresh website content, a holiday email marketing campaign, press releases to celebrate an expansion, or something else entirely, we can help.

Answers to your

Content Marketing FAQs

Do you still have lingering questions about the services we offer or content marketing in general? If so, these frequently asked questions may help.

Completely simplified, content marketing is a process that involves creating digital media, then sharing that media with its intended audience. As a content marketing service, we handle the creation of that media, and we also monitor how the presence of said media affects your website’s performance.

The services that fall under the “content marketing” umbrella continue to increase every year. If it’s something that people can interact with on your website, it could be considered content. That being said, some of the most common areas of content marketing include:

  • eBooks
  • Videos
  • Blog posts
  • Web pages
  • Email and social media campaigns
  • Webinars

People use the terms “content marketing” and “digital marketing” somewhat interchangeably, which can sometimes get confusing. While the two concepts do overlap in many places, especially when it comes to goals, they’re easier to tell apart if you simplify them. 

Essentially, content marketing involves building your business presence out . Digital marketing revolves around bringing new customers in. Additionally, keep in mind that content marketing and digital marketing work best together – they don’t have to be separate!

Different content creation agencies specialize in different types of content. At Connective, we’re continually expanding the services we offer, but our primary practice areas include the following:

  • Blog posts
  • Email campaigns
  • Service pages
  • Social media campaigns
  • Press releases
  • Product pages
  • And more

At Connective, we believe our approach with each customer makes our content marketing services stand out. Any agency can hire skilled creators to serve their clients, but not everyone can support a better customer experience. 

While we’ve grown from where we started, we began as a content marketing team that genuinely cares about our partners. We want you and your business to thrive, and to that end, we’ll treat your content just like we would treat our own.

Contact Us

Have you been looking to bring your business’s online presence to the next level? If so, we at Connective want to hear from you. Whether you have lingering questions about how we can help or thoughts about our creation process, please feel free to contact us anytime. After all, our goal is to help you succeed.

Are you ready to get on board with our content marketing services? Call us at (818) 570-5620.