Customized landing page services
Landing pages are just what they sound like: internet pages users land on when they click links in your marketing content.
You may be thinking: Don’t those links just go to my website home page? Why do I need a specific landing page when I already have a wealth of pages on my website that give more information about my business?
Landing pages level up your marketing strategy, providing specific, curated marketing information that is more likely to convert clients than your website as a whole. These pages serve several purposes within your marketing strategy:
- Persuade users to take a specific action, such as signing up for a newsletter, entering their email in exchange for a discount, or booking a free consultation.
- Present users with an offer they can’t resist.
- Invite users to provide contact information in exchange for the offer — allowing you to contact them later and keep moving them through the marketing funnel.
- Boost your search engine rankings through optimized content and features that appeal to search engine algorithms.
Your landing pages won’t accomplish any of these goals without specialized insight and data-driven development from marketing experts. We build landing pages based on a tried-and-true, evidence-based strategy, then perfect them with A/B split testing and ongoing monitoring.
At Connective, we specialize in creating high-quality, visually appealing landing page designs for any marketing campaigns and processes.
We’d love to leverage our extensive marketing experience and proven track record of successful strategies to enhance your conversions and boost your business’s profitability.
Let our landing page agency take the responsibility of creating these marketing tools off your shoulders with proven strategies that actually convert customers.
What are the elements of a good landing page?
Effective landing pages include a few essential elements. These pages are short, often only containing a few paragraphs of text and one or two visual elements. Therefore, the elements they do include must be curated and purposeful to drive results.
A call to action
The call to action is arguably the most important element of a landing page. It spurs the reader to action, ultimately leading to conversions.
Calls to action or CTA buttons must be specific, time-oriented, and engaging. They must present offers readers can’t resist and should have a sense of urgency that encourages readers to act now, before the offer expires.
A good example of a landing page call to action is “Sign up for our newsletter today for a limited-time 25% discount on your first purchase.”
A benefit-driven headline
The headline is one of the first elements users see when landing on your page, so you want it to be enticing and effective. The headline should present the benefits of using your service or purchasing your products. When users continue down the landing page, they’ll keep that benefit in mind, increasing their likelihood of taking advantage of your offer.
An enticing hero image
A hero image is a visual element that gives users important information about your product or services. This image may show the product itself, a photo of a customer smiling while using your product or services, or just a visually appealing photo that captures the user’s attention.
Effective copy
Landing page copy should be short and sweet, and every sentence should bring clarity and meaning to the offer. The most important information about the offer should appear in the first few sentences to entice users to keep reading. Then, the page should provide more details, using customer-first language like “you” and “your” to personalize the offer.
No page redirects
Your landing page shouldn’t link or redirect to another page on your website. You’re trying to focus on a specific offer or action, not inviting potential customers to explore the rest of your services. As a result, your copy should home in on one pitch to avoid overwhelming the reader.
Our landing page process
Your landing pages play important roles in your marketing strategy, so they must be optimized, conversion-driven, and research-backed to engage your customer base effectively. At Connective, we’ve spent years developing a step-by-step process for creating powerful landing pages for our clients. We follow these steps as we develop a landing page that convinces your user base to act.
Onboarding
We begin by diving deep into your business’s goals, products or services, brand image, and challenges. Learning as much as possible about your business allows us to shape your landing page around your unique selling points and focus on solving any challenges you’re facing.
We also take time to introduce you to the team members who will create your landing page. If you have any questions throughout the process, you can reach out to these marketers for assistance.
Research
Next, we get to work researching your competitors and industry, gathering information that we can use to build your landing page. Competitor research lets us understand what your competitors are doing well on their landing pages, allowing us to improve upon these strategies for your campaign. We also perform market research to learn more about the offers your target audience responds to best.
Presentation
After accumulating valuable data and research, we present to you our findings and detail how we will use this information to craft winning landing pages for your marketing campaign. We also discuss the best keywords to center your landing pages around and suggest a few campaigns that could achieve your business’s goals.
At this point, you can decide whether you’d like to move forward with our landing page agency. If so, great! We can get started building your landing pages.
Web development
The web development stage translates our ideas into actual website pages. We add the content, plugins, and assets we’ve created to a WordPress page, customizing it to reflect your branding and ensure smooth navigation for visitors.
Even though landing pages are short and sweet, we spend ample time crafting the design and web development elements to ensure the best results for your business.
Launch
After perfecting every element of your landing page, we launch it on your site and link to it from the specific ads and email marketing content introducing the offer. We then monitor its performance, reviewing key performance indicators like:
- Bounce rate
- Average time on page
- Conversion rate
- Page views
Improve and iterate
If you choose to continue working with our landing page agency, we provide ongoing improvements and iterations to ensure your landing page always performs optimally. We use A/B testing to determine the best-performing versions of landing pages, monitor KPIs frequently, and make continuous adjustments to perfect and optimize your landing page.
Frequently asked questions about landing page design services
Landing pages are often unfamiliar concepts for business owners, but they play a huge role in the success of any marketing campaign. Learn the answers to frequently asked questions about our landing page services. Are you interested in building landing pages for your marketing strategy? Contact Connective today to see whether we’re a good fit.
Are landing pages still relevant in today’s digital marketing landscape?
Landing pages are absolutely crucial for a successful digital marketing strategy. They provide a focused and engaging platform for specific offers, helping to prevent user overwhelm and highlight the actions you want visitors to take. Landing pages are crucial to driving conversions and essential to any comprehensive marketing plan.
Do I need a landing page if I already have a comprehensive website?
Yes, even with a detailed website, landing pages are necessary. They offer a targeted approach, allowing users to quickly access the information related to a specific marketing campaign or offer. This focus increases the likelihood of conversions by directly correlating with the ad or email content that brought the user there.
Can landing pages effectively rank on search engines like Google?
Landing pages can rank on Google, especially when they incorporate relevant keywords and adhere to SEO best practices. However, it’s important to note that not all landing pages are designed with SEO as the primary focus. Conversion-oriented landing pages often contain minimal content to streamline the user experience, which may affect their search engine ranking.
What services do landing page agencies offer?
Landing page agencies specialize in creating custom landing pages tailored to specific marketing campaigns. At Connective, we integrate landing page development into a broader range of digital marketing services. This approach ensures that your landing pages are not only effective in isolation but also contribute to the overall success and growth of your marketing strategy.
What are the critical elements of an effective landing page?
An effective landing page typically includes a compelling call to action, a benefit-driven headline, an engaging hero image, concise and impactful copy, and a design that avoids redirects to other pages. These elements work together to create a focused and persuasive experience that encourages visitors to take a specific action.
How does a landing page differ from other web pages?
Landing pages are distinct from other web pages in their singular focus on a specific action or offer, unlike a typical web page, which might provide comprehensive information about a business, a landing page hones in on one particular aspect, such as signing up for a newsletter or making a purchase, to maximize conversion rates.
What is the process for creating a landing page with Connective?
Our process for creating a landing page begins with in-depth onboarding to understand your business goals and needs. We then conduct thorough research, develop a strategic design, and implement the landing page, followed by continuous monitoring and optimization to ensure peak performance.
How do landing pages contribute to a business’s marketing strategy?
Landing pages are pivotal in converting visitors into leads or customers. They play a crucial role in guiding potential customers through the marketing funnel, from initial awareness to the final action, thereby enhancing the overall effectiveness of a business’s marketing strategy.
Why is it important to have a professionally designed landing page?
Professional landing page design is vital because it impacts a visitor’s first impression of your offer. A well-designed page looks aesthetically pleasing and strategically guides the visitor toward the desired action, increasing the likelihood of conversion.
Can Connective’s landing page services integrate with my existing marketing campaigns?
Yes, our landing page services are designed to seamlessly integrate with your existing marketing campaigns. We ensure that each landing page aligns with your campaign’s goals and messaging, creating a cohesive and effective user journey from the initial ad click to the final conversion action.
