Link building service done the organic way
Optimizing your website is one of the best things you can do to grow your business, and search engine optimization should be at the top of the list for your marketing department. You will increase your visits and potential customers when you can rank your web pages on popular search engine results pages.
A strategic link-building campaign should be one of the most critical components of a well-rounded SEO strategy. The purpose of link building is to enhance the reputation of your business by being a reliable information source in your industry.
If other high-quality websites within your niche link to your content, it will help establish your business as an authoritative brand in the eyes of search engines like Google and Bing. These high quality backlinks can rocket your search rankings and validate your link-building efforts.
Top link building strategies & tactics
There are many link-building tactics out there, and we are familiar with them all. However, we only use white-hat, safe link building. No PBNs or link farms used here. Only quality links from niche-relevant websites that are curated to help give your website the push it needs.
Our links can be procured from niche edits, skyscraper link building, HARO, guest blogging, broken link building, and much more. During our SEO audit phase, we will develop a custom plan to determine the best kind of links, the best anchor text distribution, and all at the correct link velocity to keep your site safe as it naturally grows towards page one rankings.
Guest post link building
Core to most link-building campaigns are guest post links. We reach out to niche-relevant websites mining for guest post opportunities. We analyze those that respond and make our best judgments on what placements will help your site the most.
We put together above-average content for these websites giving that content the best chance to rank and, of course, include a naturally placed link back to your website to help drive traffic and rankings.
Linkbait creation
Linkbait link building is creating content with a higher-than-average chance of gaining links on the merit of the content. Examples would be publishing data-driven content, creating infographics, or any other content we feel may gain links.
We would then reach out to websites interested in this content and make them aware of its existence. Although there is no guarantee of gaining links this way, we consistently produce, and at the end of the day, you also end up with awesome content for your visitors to consume.
Link insertions
Link inserts are an overpowered link-building tactic where we secure links to your website on content that has age, traffic, and rankings behind it already.
Link inserts are best done sparingly as they may not be the most natural occurrence in the wild, but because these pages already have authority behind them, they can certainly move the needle faster than most links.
HARO link building
HARO is a service that provides daily opportunities to become a source of information for various publications. Plus, some industry leaders, such as The Wall Street Journal and other very high domain authority publications, use it.
We keep an eye out for opportunities and pitch responses on your behalf, hoping to be quoted in these publications. This link-building tactic can net us some of the most powerful links on the internet.
Resource page link building
If there is a list of services, products, or websites relevant to your company, we will try to get your site listed among them. We unearth many of these opportunities by doing competitive link research.
If we can gain your competitor’s links, it can help bridge the rankings gap. This tends to be a numbers gain, and shot-gun style outreach is usually used here.
Broken link building
When websites do not keep up with their maintenance, they will end up with broken links.
However, some of these sites still rank high on search engines and offer value to consumers. We can seek out these pages with broken links, reach out to them and offer our similar resource as a viable replacement. If the prospect is strong enough, we may even purpose-build a substitute to offer.
It can be a powerful way to gain a quality backlink if it works.
Skyscraper link building
The concept of skyscraper link building is to add high-quality content to your website. We first identify an article that is intriguing for your target audience on a competitor site. Then, spend time crafting better content.
We then reach out to any websites linking to the original article and make them aware of our superior page. Doing this will remove some authority from your competitor and gain you a link. Win-win!
Link prospecting: What makes a quality link?
There is a lot that goes into link prospecting. Every SERP is a different case study, and there is no one-size-fits-all solution. Much goes into finding the best link targets, including the site’s relevance, the strength of the domain and page, how spammy the website is, the site’s traffic and organic situation, and many more factors.
Sometimes, a hyper-relevant link from a low domain authority website that has executed an above-level content marketing plan can do more than a link from a high DR website. Sometimes a link can seem significant because it has fantastic-looking metrics. Still, upon further inspection, you can uncover that the website is likely a link farm with a high potential of getting a penalty in the future, increasing our exposure to penalties.
At the end of the day, it’s our job to get high-quality links and ensure that they are safe, powerful, and relevant. This will make our work long-lasting and most likely to net us gains in search engines.
Our link building process
Our link-building process is a 5-step process that is designed to ensure that your website ranks high on search engine result pages. The process starts with keyword research, which helps us determine the pages and keywords that we want to rank for. This is followed by competitive research, where we analyze the backlink profiles of websites that currently rank to determine the best link-building strategy. Next, we focus on anchor text distribution and execute the strategy using safe anchors and outreach campaigns. Finally, we provide regular reporting to keep you updated on the links we’ve gained and the progress of your link-building campaign.
Step #1: Keyword research
All link-building campaigns start with determining the pages and keywords we are trying to rank. Unlike other link-building companies who will come up with a plan and stick to it over the course of many months, we iterate each month, looking for opportunities. The keep us nimble and aware of low-hanging fruits as they arise.
Step #2: Competitive research
Every SERP is different, and the answer to how many links, what kind of links, and how powerful they need to be is right on the search engine result page. We reverse engineer the backlink profiles of the websites that currently rank and work to bridge the gap.
Step #3: Anchor text distribution
We determine the safest anchors to use in our backlinks: These consist of specific ratios, based on competitive research, of brand anchors, exact match keywords, partial match, natural anchors, and naked URLs.
Step #4: Execution
Next is the execution of our strategy. We start our outreach campaigns or content creation and start systematically accruing backlinks to help us rank in the least amount of time possible while doing it at a velocity that keeps us safe from penalty.
Step #5: SEO reporting
Finally, we report any links we gain through our client portal to ensure you are always in the loop. Our customized dashboards are available 24/7, and links are reported as they happen. There is no need to wait until the end of the month to view the links you are gaining!
White hat vs. black hat link-building
Many link-building companies utilize black hat link-building tactics such as buying links on link farms, spam commenting, and hacking websites to palace their links. We will not deny that these practices exist and can certainly work; these are not practices that we will perform. Our link building is white to grey hat in nature and as reasonably safe as you can without relying on time.
On the other hand, white hat link-building is the practice of earning links through legitimate and ethical means. This includes creating valuable content, guest blogging, and reaching out to other websites to request a link. Not only do these tactics provide a more sustainable and long-term approach, but they also help to maintain a positive reputation for your website.
At Connective, we believe in the power of white hat link-building. We take the time to understand your business and create a customized link-building strategy that aligns with your goals and values. We focus on building relationships with other websites in your industry and creating valuable content that will earn natural links.
It’s important to note that white hat link building takes more time and effort than black hat tactics, but the payoff is worth it. You will see a higher return on investment in the long run and be protected from the potential penalties that can come with using black hat tactics. Trust us to provide a safe and effective link-building strategy that will help take your business to the next level.
About our link building company
Connective is a group of friends who are passionate about SEO and, specifically, the art of link building. We can certainly handle all aspects of marketing, but link-building is especially important to us because it’s hard as hell! Because the barrier to entry is so high to offer high-end link-building services, we pride ourselves on executing at the highest level.
We have also been link-building for over a decade and have lived through all of the ups and downs that you can possibly experience when you are in this game for this long. So you can say that we have been there and done that.
When it comes down to it, you want a link-building company offering link services coming from a place of experience. You also want a team that you will enjoy working with. We are constantly communicating and are always thinking about how we can land you the best links possible to get you the customers you deserve through search engine optimization.
Safe link building practices
At Connective Web Design, we prioritize the safety of our client’s websites and employ only white-hat link-building tactics. This means that we never engage in risky practices such as buying links on link farms, spam commenting, or hacking websites to place our links. We strive to leave the smallest footprint possible while still driving results for your business.
ROI-focused approach
We understand that the number of links acquired is not the only measure of success for a link-building campaign. That’s why we focus on driving real results for your business by targeting keywords and pages that will impact your bottom line.
Transparent and collaborative
We believe in open communication and transparency with our clients. Our dedicated account managers are always happy to discuss tactics and strategies with you and will keep you informed every step of the way.
Dedicated support
When you work with Connective Web Design, you will have a dedicated account manager who is always available to answer any questions and ensure your link-building campaign is successful. With our 24/7 client portal and real-time reporting, you’ll always be in the loop about the progress of your campaign.
The link-building tools we use
The toolkit for a link-building company is vast. The accuracy and efficiency they allow are critical in providing a solid product. Without some of these tools, competition would be nearly impossible. Below is a selection of some of the most valuable tools in our toolkit:
Link building tool #1: Google Analytics
Google Analytics is the bread-and-butter reporting tool to understand how our link-building campaigns affect traffic and conversions. It is a default installation for any of our web design projects and is the first installation if a new client doesn’t already have it.
Link building tool #2: Google Search Console
We use Google Search Console to identify low-hanging fruit opportunities. We can see keywords almost on page one, and we can adjust our strategy to throw a link at that page to help push it over the edge.
Link building tool #3: Ahrefs
Ahrefs is a tab that is open 24 / 7 on our link builder’s computers. It allows us the tools to do competitive research, review anchor text distribution, conduct a competitive link-gap analysis, and so much more!
Link building tool #4: Surfer SEO
Surfer SEO is used mainly for our content development and marketing. Still, it does come to the table with an additional competitive link gap analysis that we find helpful from time to time. For example, analyzing a keyword will give us a list of links we should consider going after. Very useful!
Link building tool #5: Semrush
Semrush is the main competitor of Ahrefs, and we use it to fill the gaps. It has a decent backlink toxicity tool to identify toxic backlinks that we may decide to disavow. It has a host of other SEO tools that are useful as well.
Link building tool #6: Link Research Tools
Link Research Tools allows us the deepest dive into our client’s backlink profile quality. You can categorize anchor text and all existing backlinks that will enable the tool to give you a score on all existing backlinks to help identify negative SEO campaigns and what backlinks may be hurting our progress.
Link building tool #7: Hunter
Hunter is our primary tool for uncovering link prospect contact info. It is the tool we use to send emails to our link prospect, send automatic follow-ups and keep track of all of the responses to our requests. When you need to find as many links as we do per month, you need an email program that automates much of the process.
Link building tool #8: Agency Analytics
Agency Analytics is our primary client portal. This tool provides 24/7 access for our clients to see link metrics and acquisitions. In addition, as we can tie it into Ahrefs and other tools, it provides our clients with next-level data and the ability to see our links as we acquire them (instead of one report per month).
Frequently asked questions about building links
How much does link building cost?
As with any service business, the cost of link-building services varies by company and niche. A principal factor in determining how much to spend on link building is the amount of competition you have in your industry and how much publishers require for placements—prices ranging from $125 to $2000 per link.
It’s important to note that the cost of link-building should not be the only factor in determining which link-building agency to work with. Quality and safe practices should be the top priority when vetting companies.
Is it worth investing in link building?
Yes! You will never rank for most industries without a solid link profile. You can wait for time to take and focus on acquiring links naturally based on the merit of your content alone, or you can speed up the process.
Link building is an essential aspect of search engine optimization and can significantly impact your search engine rankings. It can help increase the visibility of your website and drive more traffic to it. High-quality backlinks can help you establish your brand as an authority in your industry and ultimately lead to more conversions and revenue.
What should I avoid when implementing a link-building strategy?
Any link-building practice that will leave a noticeable footprint, spam link building, blackhat tactics such as spam comments and hacking, and any other “easy” link building you can find out there. All of these practices will ultimately lead to a penalty.
It’s important to note that link-building is a long-term strategy, and shortcuts will only lead to short-term gains. Using blackhat tactics may result in a quick boost in rankings, but search engines will eventually catch on and penalize your website. This can result in a significant drop in rankings and traffic; in some cases, your website may even be removed from search engine results altogether.
Additionally, buying links or participating in link farms is also a big no-no. These types of links are often low-quality and can actually harm your website’s reputation in the eyes of search engines. Not only that, but they can also lead to penalties and de-indexation.
It’s also important to avoid any link manipulation, such as hidden links or links embedded in JavaScript. These types of links are often used to inflate a website’s link profile artificially and can result in penalties if detected.
Overall, building high-quality, natural links from reputable websites within your niche is important. This will help boost your rankings and establish your website as a credible and authoritative source within your industry.
What is link building, and why is it important for SEO?
Link building is acquiring hyperlinks from other websites to your own. It’s crucial for SEO, as search engines use these links to gauge the quality and relevance of your site. Effective link-building improves site visibility, increases traffic, and enhances industry credibility.
What are the different types of link building strategies offered by Connective Web Design?
Connective Web Design offers various strategies, including guest post link building, link bait creation, HARO link building, broken link building, skyscraper link building, and resource page link building, each tailored to specific SEO goals.
How does Connective Web Design ensure safe and ethical link-building practices?
Connective Web Design prioritizes white-hat, ethical link-building tactics, avoiding risky practices like link farms or spam commenting. They focus on building natural, high-quality links from reputable sources within relevant industries.
What tools does Connective Web Design use for link building?
The company utilizes tools like Google Analytics, Google Search Console, Ahrefs, Surfer SEO, Semrush, Link Research Tools, Hunter, and Agency Analytics to enhance the efficiency and effectiveness of its link-building campaigns.
How is the success of a link building campaign measured?
Success is measured through increased website visibility, higher search engine rankings, and improved traffic and conversions. Connective Web Design also uses advanced analytics and reporting tools to track the progress and impact of the link-building efforts.
Can link building impact my business’s bottom line?
Effective link-building can significantly impact your business by enhancing online visibility, establishing authority, and driving targeted traffic, leading to increased conversions and revenue.
What makes Connective Web Design’s approach to link building unique?
Their approach is centered on custom strategies, ethical practices, and a focus on long-term results. They combine industry expertise with a deep understanding of SEO trends to deliver tailored link-building solutions.
How much does link building cost with Connective Web Design?
The cost varies depending on your industry’s competition and the placement requirements. Connective Web Design offers a range of pricing, ensuring quality and safe practices are top priorities.
The power of Connective’s link-building services
In conclusion, Connective’s link-building services are crucial to any well-rounded SEO strategy. We utilize only safe, white-hat tactics to help establish your business as an authoritative brand in the eyes of search engines. Our team of experts will work closely with you to develop a custom plan, including the best kind of links, anchor text distribution, and link velocity, to help propel your website toward page one rankings.
Our approach to link building is focused on your bottom line, and we pride ourselves on transparency, support, and ROI. Don’t let your competitors outrank you; elevate your search engine optimization with Connective’s link-building services. Contact us today to schedule a free consultation and see how we can help take your business to the next level.
