Our digital marketing process (and why we keep it simple)

Last week a prospect asked me to explain our “proprietary methodology.” I almost laughed. There’s no proprietary methodology.

man in yellow shirt looking at magnifying glass

Website audit checklist that actually impacts revenue

I’ve audited over 500 websites in my career. Know what I’ve learned? Most website audits are worthless. They

What to do after a Google ranking drop (the recovery playbook that actually works)

Your rankings just tanked. I get it. Your stomach’s in knots. Clients are calling. You’re refreshing Google Search

Six ways to recover lost Google traffic (the slow bleed recovery guide)

The bottom line: Your traffic’s slowly dying because your content’s getting stale and competitors are building better stuff.

Brand development that actually drives revenue (not just pretty logos)

Stop treating brand development like it’s some fluffy marketing exercise. I see this constantly. CEO decides they need

computer-motherboard-with-cpu-circuit-board-system

How AI is actually changing digital marketing (channel by channel)

Here’s the thing. Any marketer who doesn’t have AI open all day long is doing things slower than

Highlight web page performance, usability, SEO, and security. Web design principles visualized

How to actually know if your website redesign worked

Most businesses launch a new website and have no clue if it’s actually working. You spend months planning,

Close up UX developer and UI designer use augmented reality app brainstorming about mobile interface wireframe design

Information architecture for UX: How to build websites that actually work

Your website is probably confusing as hell. I audit sites every week. Same problem over and over –

Green leaf on the converging point of computer circuit board.

Sustainable web design: How to build faster, cheaper websites (that happen to be green)

Want a faster, cheaper website that users love and Google rewards? Sustainable web design gets you there –

Art lettering workshop. Learning to draw letters. College classes.

Beyond pretty fonts: Strategic typography for stronger brands & higher conversions

You’ve poured heart and soul into building a great company. You know your market, you deliver value, and

person analyzing google analytics results

How to structure Google Ads campaigns (the right way)

Structuring your Google Ads campaigns can make or break your results. Do it wrong, and you’re basically setting

How web design can tank SEO (and 6 Ways to Fix It)

Is your website design secretly undermining all the time, effort, and energy you’ve put into SEO? After all,

How to allocate your marketing budget like a pro (with real benchmarks)

Are you leaving money on the table? Businesses that strategically allocate their marketing budgets are twice as likely

Man seeking legal advice online from law attorney

The DNA of success: Inside 100 elite law firm websites

A comprehensive analysis revealing what actually works in legal website design Picture this: A potential client, nursing an

QUALITY CONTENT text on pencil on keyboard background

High-quality content, reimagined: Copy, visuals, video & UX that work

No matter how stunning your website design or how advanced its features, filling it with crappy content will

Different stages of making a paper airplane, creating something from nothing success concept

Website planning guide: How to plan a website from A to Z

Planning a new website can feel like standing at the base of a mountain, looking up at

UX front end designer walkthrough sketched wireframe layout design mockup for responsive web content with AR display

A business owner’s guide on how to evaluate a website design

You can hardly contain your excitement. After countless intake forms, calls, meetings, and brainstorming sessions, the moment has

Website Under Construction Error Concept

Stay fresh: A maintenance checklist for a healthy website

Your website is one of your business’s most valuable assets. For many customers, it’s the first place they

Close-up of businesswoman writing schedule in calendar diary on desk

A website content planning strategy that actually works

Still publishing without a content plan? You’re not alone—and you’re not stuck. While only 40% of marketers have

AI prompt chat bot. Search website to generate data

AI workflow for (amazing) content creation

Creating content has always been a mix of art and science. But now, with AI tools evolving faster

Man hand pick one of wood block from many wood block in row, metaphor to business concept in choose ideal company

How to choose a web design company that aligns with your vision

Choosing the right web design company can feel like searching for a needle in a haystack. With so

Close up of man with calculator counting money

How much should I spend on Google Ads per month?

Over 80% of businesses throughout the world use Google Ads. That might be enough to convince you to

How many keywords should I use for Google Ads?

Every day, about 8.5 million Google searches are conducted globally. Each one results in Google taking the keywords

Leveraging AI SEO in 2024 and beyond

Do you want to learn how to automate your time-consuming SEO efforts using artificial intelligence? Let’s dive into

How to perform a local SEO audit for your website

Normally, your website gets plenty of traffic from local customers. Everything’s humming along, business is good — and

Step-by-step beginner’s guide on how to wireframe a website

Building a website without a wireframe is like building a house without a blueprint. It will resemble a

person checking data analytics on mobile phone and laptop

How can Google Ads help you advance your business goals?

Is your company utilizing Google’s online advertising platform, Google Ads, to reach its business goals? If not, you’re

Choosing the best email marketing platform for your business (2025 edition)

In the ever-evolving landscape of digital marketing, email remains a steadfast powerhouse, consistently delivering impressive ROI and fostering

Understand the importance of website usability testing

Building a website frequently involves focusing on content and visual elements. You want visitors to find your website

A comprehensive step-by-step guide on how to do SEO yourself

According to a 2022 survey, over half of American small business owners invest in search engine optimization. Nearly

SEO principles: How to use them to optimize your website

When Google first launched in 1998, fewer than 2.5 million websites existed. As of August 2024, more than

“I’m lovin’ it!” The best slogan examples of all time

In 2003, McDonald’s was worth approximately $30 billion. Today, it’s worth around $190 billion. And it has more

Low-cost website design: Tips and platforms for success

In the current era of technology, establishing an online presence is essential. It’s vital for anyone from a

WordPress-Plugins-Our-Web-Designers-Can’t-Live-Without

The 5 must-have WordPress plugins our agency can’t live without

WordPress is to websites as Google is to search engines. This mammoth-sized content management system (CMS) powers almost

Psychology behind user experience: What makes a website ‘sticky’?

What makes a website so irresistible that visitors can’t help but come back for more? It’s not just

6 places to find the best free stock photos for websites

If you are building a website or a social media presence, you probably will need lots of photographs

2025 web design trends to modernize and enhance your website

Your business’s website is a digital representation of your company. A high-quality, modern website paints a positive impression

Businesswoman watching VR training video

The evolution of web design: Looking back and moving forward

Think back to the first website you ever visited. Now, compare that memory to today’s web experiences. Astonishing,

The 12 best non-profit websites for design inspiration

Here are some of the best Non-Profit websites you can preview for your web design inspiration! Click through

15 luxury website design ideas

Here are some of the best luxury websites you can preview for your web design inspiration! Click through

12 best blog design layouts

Here are some of the best Blog Design Layouts you can preview for your web design inspiration! Click

12 best crypto website designs

Here are some of the best crypto websites you can preview for your web design inspiration! Click through

how-to-land-your-website-in-a-google-answer-box

How to appear in the Google Answer Box

How can your content claim its place in the Google Answer Box? By following precise optimization techniques that

Elementor Pro review: Learn about your options

Elementor is a page-building plugin that can make your life much easier as you create your WordPress site.

How to do a competitor analysis (Website, SEO, content & more)

As a business owner, it’s tempting to focus only on your own website and marketing strategy. But taking

Best business law firm websites for design inspiration

Here are some of the best business law firm websites for your web design inspiration! Click through for

Best immigration law firm websites for design inspiration

Here are some of the best immigration law firm websites for your web design inspiration! Click through for

Best employment law firm websites for design inspiration

Here are some of the best employment law firm websites for your web design inspiration! Click through for

Best law firm websites for design inspiration

Here are some of the best law firm websites you can preview for your web design inspiration! Click

Best criminal defense law firm websites for design inspiration

Here are some of the best criminal defense law firm websites for your web design inspiration! Click through

Best family law firm websites for design inspiration

Here are some of the best family law firm websites for your web design inspiration! Click through for

Best estate planning law firm websites for design inspiration

Here are some of the best estate planning law firm websites you can preview for your web design

Best bankruptcy law firm websites Featured

Best bankruptcy law firm websites for design inspiration

Here are some of the best bankruptcy law firm websites for your web design inspiration! Click through for

Best personal injury law firm websites for design inspiration

Here are some of the best personal injury law firm websites for your web design inspiration! Click through

block of keyword and notepad on yellow background

How many keywords should I use? A clear, no-fluff SEO answer

A human-first, data-smart approach to SEO keyword strategy If you’re diving into SEO with hopes of making your

10 best UGC content examples: Content generation made easy

Ah, Doritos. Who doesn’t love these yummy, crunchy chips? You can get them in nearly any imaginable flavor,

How to plan website structure: A step-by-step guide to boost UX and SEO

Struggling to structure your website in a way that enhances both UX and SEO? Wondering where to begin?

Close-up of a person's hands typing on a laptop keyboard, with a blurred background suggesting a bright and airy room.

Website copy best practices for high-performing pages

Picture this: Only 63 out of 10,000 people click past the first page of Google. That’s less than

multicultural-friends-in-blue-jeans-sitting

Emotion-based marketing: Don’t just sell – make ’em feel

Advertising executive Don Draper from the iconic TV series “Mad Men” taught me this about marketing: “Every great

When is it time to redesign your website: The key indicators

Wondering when is it time to redesign your website? In the rapidly shifting landscape of the internet, staying

a-colorful-wooden-block-with-a-symbol-of-question

The 23 best website redesign questions to guarantee success

Are you beginning to redesign your website, but you’re not 100% sure what the best questions are to

Great examples of modern website designs that convert

As a modern business, you cannot afford to ignore your website design if you wish to grow your

marketing objective concepts in one picture

9 digital marketing objectives for growth (start here)

Diving into marketing without clear objectives is like wandering around blindfolded, hoping to stumble upon success. You’ll end

businessman-standing-beside-monitor-showing-manage

How to make a good PowerPoint presentation

PowerPoint is a great tool to convey important content and present data in a clear, compelling way. However,

Setting goals for a website redesign

Embarking on a website redesign requires setting some guiding goals, but which are the most crucial to pursue?

How often should you redesign your website?

Are you wondering, “how often should you redesign your website?” While there isn’t a one-size-fits-all answer, several key

Avoid the pitfalls: The 6 top website redesign mistakes

Are you planning a website redesign but worried about potential missteps? Understand and avoid top website redesign mistakes

How to get clients for lawyers

When you set up your legal practice, you had starry-eyed dreams of clients flooding through your doors and

SEO for new website design: How to build a high-ranking site

So you’ve finally finished building your new website. Now what? You can’t simply rest on your laurels and

How to make a logo: A complete guide in 10 steps

A good logo can make all the difference for your business. Customers recognize brands with powerful, memorable logos.

alarm clock placed in right side of a yellow background

How long does a website redesign take? Process + timeline

How long does a website redesign take? Expect anything from a few weeks to several months, depending on

business people holding wooden puzzle pieces as business data branch concept

Business data | Why it’s important and how to use it

If you’ve spent any time in the business world, you’ve probably heard the phrase “data is king.” This

Surfer SEO vs Ahrefs: Why you need both

Are you tired of lagging behind your competitors in the search results? Are you sick of spending hours

Mastering AB testing: Your guide to effective split testing

If you’re looking to achieve better conversion rates, the first step is always to use A/B testing. This

two men connecting a piece of wood to connect

Mastering cold emailing: Drawing in new customers with ease

Are you hitting a wall with your cold emailing efforts? Discover tactics within this article that will elevate

Shopify vs WooCommerce: Comparing eCommerce platforms

The eCommerce landscape eCommerce has grown markedly over the past several years. The COVID pandemic has hastened this

Step-by-step guide: How to build a small business website on WordPress

Are you ready to establish your small business’s online presence but unsure where to start? Understanding ‘how to

gentlemen shake hands in a business meeting

How to master direct response marketing for better ROI

Direct response marketing is a marketing strategy that cuts through the noise to prompt immediate customer action. If

Maximizing growth: Inbound marketing strategies explained

In today’s digital landscape, the secret to sustainable business growth lies in effective inbound marketing strategies. From captivating

Harnessing data-driven web design strategies

Data-driven web design converges creativity with evidence-based strategy, informing every click and color choice on your website. Looking

Neutral, Happy Smiley, Negative Face Emoticon on Circle

Understanding the science of customer emotions in marketing

In today’s competitive digital marketing landscape, successfully earning the trust of your customers requires much more than just

Best CMS for SEO: 9 of the most popular platforms

Choosing the best CMS for SEO is pivotal to online success. This article will list the top platforms

Business People Meeting with New Startup Project Pointing

What is the 80/20 rule? Maximizing your marketing efforts

The 80/20 rule, or the Pareto Principle, says that you gain 80% of results from 20% of all

SEO benchmarking: An integral component of any SEO strategy

Understanding your SEO performance is critical, but do you know how to measure it accurately? SEO benchmarking is

What are rich snippets? Why they matter and how to get them?

Ever noticed those extra bits of information that pop up in your Google search results? Ratings, images, event

Customer journey mapping for enhanced customer experiences

How do you align customer experiences with their expectations at every turn? Through customer journey mapping, you identify

Building a better web: Essential strategies for inclusive web design

How does one ensure their website embraces people from all walks of life? Inclusive web design is the

What is the first step in developing a marketing strategy?

Embarking on a marketing strategy begins with asking, “what is the first step in developing a marketing strategy?”

How to handle SEO when changing domain names to preserve your rankings

Ever thought of changing your domain name? That’s a big step that can have significant implications on your

opened blank book with pen and ink on the side

What is the StoryBrand framework?

In the realm of marketing, storytelling has emerged as a powerful tool to engage and influence customers. What

Mastering SEO forecasting to predict organic traffic growth

What if you could anticipate and prepare for the twists and turns of SEO performance? SEO forecasting, or

Business team attentively listening to a female presenter explaining analytics on a digital screen in a cozy office setting

A comprehensive AFL UTM Tracker review

A user visits your website and buys your product. Fantastic, right? But can you tell where this customer

Have a Project in Mind?

Creative

Marketing

Development

And more

About Connective

Core Values

Reviews

The Non-Agency

Blog

See if we’re a fit.

Be in the loop

See if
we’re a fit.