Articles
August 18, 2016
Right now, you are likely feeling a flood of emotions. Excitement at starting this new adventure and the greatness that you envision for it. Tentativeness when coming across aspects of your new business that are new to you. Pride that […]
July 21, 2015
So you might be new to Dropbox. That’s fine, it’s a really simple file sharing website. It’s the most popular free to use cloud storage system. Great for file sharing, or backing up any files or information you want for […]
April 9, 2015
Let’s say that you own a business that’s had a relatively successful “offline” experience. Maybe you run two or three retail stores or restaurants, for instance. And now you want to design from scratch (or redesign) a site, so that […]
April 2, 2015
Whether you sell real world products or offer an intangible type of service, such as consulting, you should have a written process in your business that dictates how someone goes from being a cold prospect, who doesn’t know anything about […]
March 26, 2015
As you contemplate either revising your business website from wholesale or improving it by tweaking, changing colors, adding graphics, and so forth, you probably also want to take a look at your copywriting. Copywriting is kind of a mystical art. […]
March 19, 2015
Whether you’re already knee-deep into revising the contents, structure, flow and design of your small business website, or you’re just contemplating reworking the site, you’re undoubtedly hoping for a smooth and simple process. Perhaps you have “low drama” people on […]
March 12, 2015
As a business owner who wants to make a variety of changes to your website – or perhaps build or design a new site from scratch – you face important decisions about how you want to invest your energies. Should […]
February 25, 2015
As you’re renovating your website design and focusing on improving your SEO profile, social media strategy and overall design aesthetic, you want to focus on only what’s essential. As we’ve discussed before, even when you’re doing a simple redesign, it’s […]
February 18, 2015
If you own a small business, and you have any kind of presence online, there will always be some little angel sitting on your shoulder alerting you that your website “could be better.” • You could add more content; • […]
February 11, 2015
Even though your small business website may be in a state of disarray – possibly even tatters – you have a vision that, over time, you will be able to improve the site incrementally and eventually reach a point where […]
February 4, 2015
Maybe you’re revamping your small business web design because the old version just hasn’t been attracting the number of clients (or the type of clients) you had anticipated. Or maybe you’re rebuilding your website and other branding materials because your […]
January 28, 2015
Doing a website redesign or building a website from scratch for a small business can be at once an art and a science. On the one hand, you can definitely measure attributes of web redesign success through metrics, such as […]
January 22, 2015
At the beginning of any website design project, the goals and parameters all seem so clear. Perhaps you’re looking to revise a small business website and add a shopping cart and other cool e-commerce functionalities. Or maybe you’re hoping to […]
December 31, 2014
Whether you’re mapping out a redesign for your company’s website or building a mobile presence from scratch, you have a vague idea that you need to (or want to) “connect” with those who stumble upon your website or with prospects […]
December 24, 2014
You own a medium sized business that needs a new website or a website “facelift.” Should you hire a company or a designer to do the polish for you? Or should you put on your “jack of all trades” hat […]
December 17, 2014
Perhaps your website is in its 12th incarnation. You have revised the site so many times — and gone off in so many different directions — that you can’t even recall the original design, nor can you count the number […]
December 10, 2014
We’ve spilled a lot of virtual link over the last few months about the process of how to find a great web designer and achieve your small business goals with respect to creating an awesome website, SEOing it effectively, and […]
December 7, 2014
As a small business owner who knows you need to either redesign your website or toss it out completely and start over from scratch, you’ve been hesitating to pull the trigger. Maybe you’ve interviewed several designers or design companies, but […]
October 29, 2014
As 2014 winds down, SEOs and web design experts around the globe are busy prognosticating how Google’s search engine algorithms will evolve in 2015. (Yes, they also talk about Bing and Yahoo! and other search engines… but let’s face it: […]
October 22, 2014
As a small business owner or entrepreneur who wants to create a business website or expand/revise your current site, you know that you need to recruit an excellent web designer (or web design team) to get the work done. But […]