Avoid the Pitfalls: The 6 Top Website Redesign Mistakes

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Are you planning a website redesign but worried about potential missteps? Understand and avoid top website redesign mistakes with our comprehensive guide. Expect practical insights on the most common pitfalls and the strategies you need for a successful redesign. If You’re Lacking in Time to Read… A successful website redesign is crucial for enhancing brand […]

The Importance of Cultural Differences in the Workplace

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An inclusive workplace culture empowers employees of all different ethnicities, races, genders, gender identities, ages, and religious beliefs. When cross-cultural workplace dynamics work in harmony, your team brings increased creativity, heightened innovation, new perspectives, broader skills, and enhanced flexibility to the table. If you want to harness these benefits at your organization, you must understand […]

AR & VR Evolution in Web Design: Insights into Apple Vision Pro’s Impact

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The Revolutionary Path of VR and AR In the digital odyssey of the 21st century, the realms of virtual reality (VR) and augmented reality (AR) have been nothing short of revolutionary. Like stepping into the OASIS of Ready Player One, where the digital world is as rich and immersive as the real one, VR and […]

How To Get Clients for Lawyers

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When you set up your legal practice, you had starry-eyed dreams of clients flooding through your doors and your phone ringing off the hook. Sadly, unless you’re a renowned lawyer, you can’t just take it easy and wait for clients to come to you. You’ve got to put in the legwork if you want your […]

SEO for New Website Design: How to Build a High-Ranking Site

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So you’ve finally finished building your new website. Now what? You can’t simply rest on your laurels and expect visitors to come flocking. If you want tons of eyeballs on your site, there’s one thing you absolutely must pay attention to, and that’s SEO. SEO, or search engine optimization, is exactly what it sounds like: […]

How To Make a Good Logo: A Complete Guide in 10 Steps

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A good logo can make all the difference for your business. Customers recognize brands with powerful, memorable logos. To create an unforgettable logo, you must choose the right colors, typography, and design that resonate deeply with your brand. Your logo will appear on your website, merchandise, social media posts, business cards, and many other places, […]

How to Launch a WordPress Site on WP Engine: A Step-by-Step Guide

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Embarking on the journey of launching a WordPress site with WP Engine marks a significant milestone for any site owner. Renowned for its robust hosting solutions tailored for WordPress, WP Engine simplifies the process, whether you’re migrating an existing site or crafting a new one from the ground up. This comprehensive guide will escort you […]

Elementor Pro review: Learn about your options

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Elementor is a page-building plugin that can make your life much easier as you create your WordPress site. Web builders worldwide love Elementor for its smooth interface, intuitive use, and many cool features. You can jump right into using Elementor without any coding knowledge or advanced tech skills, making it ideal for those new to […]

10 best crypto website designs

Best Crypto Web Design Featured

The Best Crypto Website Designs The right custom web design is crucial in creating a good user experience across your cryptocurrency website. A website’s design affects overall usability, helps visitors form an excellent first impression, and keeps them returning. We look at the best crypto website designs and share valuable information to help you begin […]

9 Essential Digital Marketing Objectives

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No business is complete without a comprehensive digital marketing strategy. Without a digital strategy, you may struggle to reach your productivity and growth goals through your offline business or physical location. These days, so much shopping, connecting, and other interaction is done solely online, so your company should adapt accordingly and utilize the web effectively. […]

How to Put Core Values Into Practice: 4 Actionable Steps

How-to-Put-Core-Values-Into-Practice

What is it that your company values most? I don’t mean things like money, sales, customers, and stuff like that. Those things are important, sure, and you can’t run your business without them. What I’m talking about are your company’s core values. Integrity. Compassion. Commitment. Do those values really mean something to you? Or are […]

How Long Does a Website Redesign Take? Process + Timeline

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How long does a website redesign take? Expect anything from a few weeks to several months, depending on your site’s size and the scope of changes needed. However, there is absolutely more to it than just this broad estimate. In this concise guide, we’ll navigate through the main factors impacting the timeline of a redesign. […]

Business Data | Why It’s Important and How to Use It

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If you’ve spent any time in the business world, you’ve probably heard the phrase “data is king.” This phrase has gained widespread usage for a good reason, as data is the foundation of any business’s strategy for maximizing growth in the modern era. However, knowing how to use the data, or even how to acquire […]

Surfer SEO vs Ahrefs: Why You Need Both

Surfer SEO vs Ahrefs Why You Need Both 20230907 204025

Are you tired of lagging behind your competitors in the search results? Are you sick of spending hours creating content only to find out that nobody bothers to read it? How would you like to find secret high-value keywords that your competition doesn’t even know about? Ahrefs + Surfer = SEO dream team Listen to […]

Video Equipment for Making Social Media Content

Video studio

How do top social media influencers make waves? In today’s social media ecosystem, video is king. Gear for social videos Watch Rodney talk through the gear used on our social media video shoots. Watch Video   View this post on Instagram   A post shared by Connective Web Design (@connective_web) If you want people to […]

Mastering AB Testing: Your Guide to Effective Split Testing

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If you’re looking to achieve better conversion rates, the first step is always to use A/B testing. This pragmatic guide demystifies the process, revealing how to execute tests, analyze results, and apply findings for measurable digital improvement. Read on, and learn how AB testing can be your pathway to data-driven refinements and conclusive strategies. If […]

Mastering Cold Emailing: Drawing in New Customers with Ease

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Are you hitting a wall with your cold emailing efforts? Discover tactics within this article that will elevate your cold emails from the ‘mark as read’ pile to active conversations. Learn how to craft compelling messages that resonate on a personal level and see your response rates soar—without resorting to spammy tactics or salesy language. […]

The Evolution of Web Design: Looking Back and Moving Forward

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Think back to the first website you ever visited. Now, compare that memory to today’s web experiences. Astonishing, isn’t it? Over the past decade, web design hasn’t just changed; it has transformed, driven by relentless technological innovation and a deep understanding of user expectations. As we stand at the dawn of 2024, we find ourselves […]

Shopify vs WooCommerce: Comparing eCommerce platforms

shopify versus woocommerce

The eCommerce landscape eCommerce has grown markedly over the past several years. The COVID pandemic has hastened this trend, forcing many brick-and-mortar businesses to conduct business online, and many small businesses do not have IT departments to oversee eCommerce transactions. To meet this demand, eCommerce platforms have multiplied, giving businesses several options for carrying out […]

The Basics of Customer Acquisition Cost for Business Growth

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Understanding customer acquisition cost (CAC) is crucial for any business looking to improve profitability and strategy. It’s the financial metric that reveals the investment required to gain a new customer. But why does this matter? Knowing your CAC is key to understanding the return on your marketing investments and ensuring long-term business growth. This article […]

Step-by-Step Guide: How to Build a Small Business Website On WordPress

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Are you ready to establish your small business’s online presence but unsure where to start? Understanding ‘how to build a small business website’ is crucial in today’s digital world. This article offers a clear, structured path to choosing a solid hosting provider, selecting a memorable domain name, designing a professional and user-friendly site, leveraging SEO […]

How to Master Direct Response Marketing for Better ROI

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Direct response marketing is a marketing strategy that cuts through the noise to prompt immediate customer action. If you’re seeking ways to bolster your campaign’s ROI, this strategy could be the key. This article will guide you through the principles of direct response marketing, contrast it with traditional techniques, and provide practical steps to implement […]

Maximizing Growth: Inbound Marketing Strategies Explained

marketing funnel

In today’s digital landscape, the secret to sustainable business growth lies in effective inbound marketing strategies. From captivating content creation to nurturing customer relationships, in this article we’ll explore how these strategies attract potential customers, convert leads, and foster brand loyalty – all while enhancing the customer experience. If You’re Lacking in Time… Inbound marketing […]

A Guide to Leveraging AI for Sales Professionals

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AI sure has come a long way from the primitive chatbots of yesteryear. Long ago, you’d be lucky to get a coherent AI response to a question like “What’s the weather today?” Modern AI tools are so advanced that you might mistake their content for something written by a real human. If you’re in sales, […]

Brand Design Systems for Crafting a Cohesive Brand Identity

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What’s a brand design system, and why is it the linchpin of brand identity? Simply put, it’s your brand’s visual DNA, replicated consistently across every platform to resonate with your audience. This guide unpacks the essentials of brand design systems, from color and typography to UI components, demonstrating how these systems empower your branding efforts. […]

Harnessing Data-Driven Web Design Strategies

Website design in different devices

Data-driven web design converges creativity with evidence-based strategy, informing every click and color choice on your website. Looking for ways to translate analytics into design decisions? This guide walks you through the pillars of data-centric design to enhance user experience and improve conversion rates without overwhelming you with data overkill. Key Takeaways Data-driven web design […]

5 Best Practices for Website Copy

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Picture this: out of every 10,000 people traversing the internet, a mere 63 are anticipated to venture beyond the first page of Google search results. That’s less than 1%, a fraction too small to ignore. In the digital landscape of 2023, where the second page is often treated as an online void, it’s clear that […]

2024 Web Design Trends To Modernize and Enhance Your Website

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Your business’s website is a digital representation of your company. A high-quality, modern website paints a positive impression of your business, telling visitors that your services are also high-quality. On the other end of the spectrum — where you don’t want to be — an outdated, slow-loading, poorly designed website paints a negative impression, regardless […]

Understanding the Science of Customer Emotions in Marketing

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In today’s competitive digital marketing landscape, successfully earning the trust of your customers requires much more than just paying for ads or sending out mass emails. Creating an emotional connection with your audience makes your brand stand out from the sea of similar choices. If you want to evoke emotional responses through your marketing tactics, […]

Best CMS for SEO: 9 of the Most Popular Platforms

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Choosing the best CMS for SEO is pivotal to online success. This article will list the top platforms while discussing each platform’s strengths and weaknesses in relation to SEO. With this information, you will then be able to make an informed choice that could elevate your site’s search engine standing. If You Aren’t Interested In […]

What Is the 80/20 Rule? Maximizing Your Marketing Efforts

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The 80/20 rule, or the Pareto Principle, says that you gain 80% of results from 20% of all efforts you put into something. As business managers, the first thing we typically think of when we hear this is revenue. If we’re only gaining 80% of our revenue from 20% of our sales, how can we […]

SEO Benchmarking: An Integral Component of Any SEO Strategy

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Understanding your SEO performance is critical, but do you know how to measure it accurately? SEO benchmarking is your roadmap to finding clarity in your digital marketing efforts. By evaluating vital metrics such as traffic quality, keyword rankings, and backlinks, you will lay the foundation for your own success. Dive into this article to learn […]

What are rich snippets? Why they matter and how to get them?

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Ever noticed those extra bits of information that pop up in your Google search results? Ratings, images, event details, FAQs? Those are rich snippets, and they’re changing the game of search engine optimization (SEO). Let’s dive in to understand more about how to get rich snippets and enhance your SEO strategy! Key Takeaways Rich snippets […]

Customer Journey Mapping for Enhanced Customer Experiences

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How do you align customer experiences with their expectations at every turn? Through customer journey mapping, you identify critical touchpoints and potential roadblocks from first contact to post-sale. This article gives you the blueprint for mapping your customers’ interactions, highlights why it matters, and offers a step-by-step approach to enhance your business strategy. Get ready […]

Creating a Framework for Decision Making: What, Why, and How

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When running a business, you have to make decisions. Some are big, some small. Some choices are easy. Others make you clutch your head and say, “How do I know what’s right?” That’s why creating a framework for decision making is so crucial. It gives you a clear roadmap, makes day-to-day management easier, and eliminates […]

Building a Better Web: Essential Strategies for Inclusive Web Design

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How does one ensure their website embraces people from all walks of life? Inclusive web design is the answer. This article unravels the essentials of creating a site that’s intuitive, accessible, and culturally sensitive. Simple yet powerful, the guidelines we discuss here will help you craft a web experience that resonates with a diverse user […]

What Are the Stages of the Branding Process?

different coffee stages

Mastering the branding process is akin to navigating a labyrinth. It’s a complex journey filled with twists and turns, yet it holds the key to unlocking the treasure of brand identity. So, are you ready to embark on this journey and unlock the potential benefits of a strong brand identity? Let’s explore, what are the […]

What is the First Step in Developing a Marketing Strategy?

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Embarking on a marketing strategy begins with asking, “what is the first step in developing a marketing strategy?” The answer is market research. This key first step is essential to understanding customer desires, market trends, and competitive landscapes. It equips you with the informed insights necessary for any successful marketing strategy. In this article, we’ll […]

Visual Planning: What is a Storyboard in Web Design?

Making storyboard for web design

When embarking on a web design project, one of the key planning tools used is a storyboard. So, what is a storyboard in web design? It’s a visual guide that details the layout, structure, and content of future web pages. Storyboarding provides designers with a blueprint for the user experience, ensuring a well-organized approach that […]

How to Deal with Difficult Clients

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Struggling with difficult clients and seeking straightforward solutions? In this article, you’ll uncover key strategies on how to deal with difficult clients, addressing the heart of client conflicts, equipping you with the skills to handle challenging situations confidently. Expect to delve into practical techniques that maintain your composure and enhance dialogue—without the extra fluff. Prepare […]

How to Handle SEO When Changing Domain Names to Preserve Your Rankings

SEO words in paper crafts

Ever thought of changing your domain name? That’s a big step that can have significant implications on your Search Engine Optimization (SEO) efforts, especially when it comes to SEO when changing domain names. The good news is, we’ve got you covered. This guide will walk you through the whole process, highlighting the potential risks and […]

What Is the StoryBrand Framework?

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In the realm of marketing, storytelling has emerged as a powerful tool to engage and influence customers. What is the StoryBrand Framework? Developed by Donald Miller, it leverages this power to help businesses craft compelling, customer-centric narratives that drive conversions and foster loyalty. In Short The StoryBrand Framework is a marketing approach that employs storytelling […]

Mastering SEO Forecasting to Predict Organic Traffic Growth

weather station

What if you could anticipate and prepare for the twists and turns of SEO performance? SEO forecasting, or as some call it, “SEO forecasting,” is the key to unlocking this foresight, allowing you to strategize effectively for sustainable organic growth. This article cuts through the noise to offer you tangible forecasting methods, tools, and strategies, […]

How to Conduct One-on-One Meetings

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Need to know how to run a one-on-one meeting that goes beyond the usual updates? Effective one-on-ones can transform your team’s internal dynamics and bring greater results, but it’s not just about scheduling time to talk. In this article, I will walk you through essential steps to make every minute count, such as setting goals, […]

Effective Decision Tree Analysis for Business Decisions

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Struggling to make complex business decisions? How do you weigh your options and predict outcomes more effectively? Enter Decision Tree Analysis, a transformative tool for making complex business decisions. But first, what exactly is a Decision Tree? In simple terms, it’s a flowchart-like structure that helps you visualize the consequences of various choices and paths. […]

A Comprehensive AFL UTM Tracker Review

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A user visits your website and buys your product. Fantastic, right? But can you tell where this customer came from, which search terms they used, and whether a specific campaign led them to your site? UTM (Urchin Tracking Module) parameters help you understand how you gain traffic. This knowledge could play a big part in […]

Top Social Media Scheduling Tools Reviewed

Scheduling software

In recent years, social media has become a key component of our digital marketing agency. We have clients for whom we create content, post content, and manage their social media accounts and brand image all at once, so having a high-quality social media scheduling software is paramount to both our own and our client’s success. […]

Effective Pricing Strategies for Service Businesses

Are you setting your prices based on guesswork or gut feeling? Let’s change that. Today, we’re diving into the nine key variables to help you confidently set fixed service prices. I consider the following when I set prices: Estimated Hours Hourly Revenue Target (HRT) Hard Costs Perceived Value Loss Leaders Service Level Required Market Rates […]

Topical Authority: How to Leverage It To Boost Organic Traffic?

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If you’ve worked on your website’s search engine optimization (SEO) strategy before, you know how multi-faceted SEO really is. Hundreds of ranking factors contribute to your website’s position in search results. You can’t just build a good-looking website and expect it to rank well; instead, you must bow down to Google’s all-powerful ranking algorithm. Topic […]

Embracing Integrity in Business: The Key to Trust & Success

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Integrity in business is the flagship value you should live by if you want to thrive in a competitive, often unforgiving market. Always acting with integrity, whether with team members, clients, or partners, is just as important as a stellar marketing plan or SEO campaign. So, how do you build a culture of integrity and show it […]

The Power of Programmatic SEO: Scale Your Web Pages

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Are you ready to take your SEO game to the next level? Programmatic SEO is the future of search engine optimization, allowing businesses to scale their online presence and reach a wider audience. Let’s dive into programmatic SEO and discover how this powerful strategy can revolutionize your online visibility. Key Takeaways Programmatic SEO is an […]

A Comprehensive Guide to Parasite SEO

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Welcome to the dynamic world of Parasite SEO, where the untapped SEO potential of high-ranking websites can skyrocket your content’s visibility. This strategy, often overlooked, is a powerful tool in digital marketing. In this guide, we’ll delve into how Parasite SEO works, uncover its secrets, and show you how to use it to enhance your […]

How to Calculate Hourly Billing Rate for Full-service Marketing Agencies

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Are you looking to learn how to find a reasonable billable rate for your marketing agency? I wondered the same thing when I started my own web agency, and now I can share what I learned about calculating billable rates to settle on a number that’ll benefit your marketing business. Read on to learn more! Calculating […]

Future-Proofing Ads with Performance Max Campaigns

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If you’ve used Google Ads in the past, you’ve probably heard the term “Performance Max” floating around recently. Google launched Performance Max campaigns in the fall of 2021, but they’ve become even more prevalent since the platform discontinued Smart Shopping campaigns in September 2022. Performance Max campaigns use the power of AI to help you […]

How to Start a Web Design Business

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So you want to know how to start a web design business. I won’t pretend it’s easy, but I can help make it a little more attainable by giving you some tips that I learned while building my own web design agency from the ground up over a decade ago. In this guide, I’ll give […]

Maximizing ROI: Mastering Cost Per Acquisition in Google Ads

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Did you know that an optimized Cost Per Acquisition (CPA) in Google Ads can slash your marketing expenses by up to 50%? In theory, Google Ads sounds like a pretty hands-off marketing tool. You just set your budget and let your ad campaign roll. Google does all the work for you, right? In reality, if […]

What Are Primary and Secondary Conversion Actions, and Why Should You Care?

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So you’ve got your Google Ads account all set up, and now you’re ready to start raking in the cash. Customers are going to be beating down your door in no time, right? Well, maybe not. I’ve seen plenty of newbie marketers ignore primary and secondary conversion actions, and it comes back to bite them […]

AI YouTube Title Generators | Top 6 Free Choices Reviewed

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Artificial intelligence is undoubtedly one of the most important innovations of the modern age, providing an extensive list of use cases that only keep getting bigger by the day. However, one of the most obvious, yet still important uses is how it can be used to assist in writing. Since the internet is filled with […]

The 5 Must-Have WordPress Plugins Our Web Designers Can’t Live Without

WordPress-Plugins-Our-Web-Designers-Can’t-Live-Without

WordPress is to websites as Google is to search engines. This mammoth-sized content management system (CMS) powers almost 40% of the internet’s 1.3 billion websites (just 520 mil, that’s all). As we’re already talking numbers, here’s another: 60,308. That’s how many WordPress plugins are available, allowing users to expand website power and function. But out […]

Asana Intelligence: What it Means for Our Web Design Company

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Asana has recently released a new feature for their company called Asana Intelligence (which, when abbreviated, is AI!), dedicated to helping their users make better decisions and optimize each and every hour they spend working. However, as a small-scale web design company, what does Asana Intelligence mean for us? How will it assist us in […]

How To Reap the Sweet Rewards of Internal Linking for SEO

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If there’s one thing the Connective team has learned through experience, it’s that search engine optimization (SEO) is hard. Even after you’ve spent countless hours developing a half-decent strategy, that’s just the beginning. Get ready to hunker down and wait even longer for it to pay off. But what if you could take advantage of an […]

The Best Tips for Successfully Scaling Google Ads

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When starting with Google Ads, it can be hard to tell when it’s time to scale your ad campaigns and how to do so effectively. I’ve learned a lot of helpful strategies while scaling Google Ads campaigns for my own company over the years, so I wanted to share some tips in the hopes they […]

How to Structure Google Ads Campaigns: The Ultimate Guide

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When running a Google ad campaign on a limited budget, you need to know you’re really getting your money’s worth. Most guides to Google Ads focus on keyword research and quality ad copy, but here’s one point many people overlook: account and ad structure. So what exactly is a Google Ads account structure, how do […]

Vanity Metrics vs. Actionable Metrics: What’s the Deal?

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Your video just went viral, and you’re raking in page views. Congratulations! Your digital marketing campaign is a success, right? Not so fast. While it’s gratifying to know people are watching your content or visiting your site, these numbers are vanity metrics that connect only loosely with your business goals. So, how do vanity metrics […]

GA4 vs. Universal Analytics: What’s Different?

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Love it or hate it, GA4 is here, and frankly, it’s a mess. If you’ve been clicking around, trying to figure out how it works, you’re not alone. And, if you’re not sure what the difference is between GA4 and Universal Analytics, you’re also in good company. Spoiler alert: other than the user interface and […]

The Best Business Credit Card Strategy for Small Businesses

Best Business Credit Cards Blog Image

Over the last few weeks, I’ve been reading endless articles and watching hours and hours of videos, obsessed with trying to figure out the best business credit card strategy for my business. This is how my brain works. It needs something to fixate on something. It’s my superpower but can also annoy the hell out […]

Niche-Specific SEO Pages = More Traffic & Conversions

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Have you ever landed on a web page that spoke directly to you? A page that made you feel seen and understood, like whoever wrote the page got you and what you needed? If so, you’ve witnessed the power of a successful niche service page firsthand. Niche-specific service pages are why I have clients that sell CBD […]

Importance of Punctuality at Work: Setting Examples, Not Excusing Mistakes

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A lot of people understand the importance of punctuality at work, though for different reasons. You may value arriving on time so you don’t get fired, or maybe you just like getting the closest parking spot. Personally, I treat punctuality as a sign of respect. I want my team and my clients to show up […]

How To Smooth the Buyer’s Journey With Your Content Marketing Funnel

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If you struggle to get conversions despite having A+ search engine optimization (SEO) and a library of well-written content, you might need to rethink your content strategy to get back in the race. One of the main goals of your content marketing strategy should be to lay the groundwork for an uninterrupted buyer’s journey, deftly […]

How to Use Google EEAT to Enhance AI Generated Content

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There’s no doubt about it — being able to write content for your website with ChatGPT is pretty appealing, especially in today’s digital landscape that demands constant engagement. Blog posts that once took hours to draft, write, and edit can now appear at the click of a button? Sign me up! Unfortunately, it’s not that simple. While […]

Best Software for Small Businesses: 7 Tools I Can’t Live Without

Best Business Software

What software do you really need to run a business? You need software to: Handle your money Track sales Run operations Handle communications and more In this article, I’m breaking down the 7 pieces of software I personally couldn’t function without in my business. These pieces of software make up what I believe to be […]

Craft a Winning Social Media Strategy in 5 Simple Steps

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“Rodney, I run a traditional brick-and-mortar business. Do I really have to be active on social media?” I get this question a lot. And my answer, invariably, is a resounding YES. Once upon a time in the dawn of Facebook, investing in a winning social media strategy might have been optional — but it no […]

Rank Math SEO WordPress Plugin – Our SEO Plugin of Choice

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Are you using WordPress plugins to your advantage? If not… what are you doing?! WordPress plugins make SEO so much easier. You can spend more time focusing on your business and less time tinkering with keyword research and analytics. My hands-down favorite plugin for optimizing a WordPress website is Rank Math. The Rank Math WordPress SEO […]

Six Ways to Recover Lost Google Traffic. Don’t Give Up!

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You spend days crafting the perfect blog post, and it actually takes off. Your traffic levels soar, and your website gains tons of new visitors. Awesome, right? Then suddenly, the traffic dies down. Fewer people read the article, and you stop ranking as high. But why? Unfortunately, traffic losses are a given in the SEO […]

How Long Should a Blog Article Be? The Strategic Answer to Ranking High

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“How long should a blog article be to rank well in Google?” I get this question all the time. You would think the answer would be something simple like, “1,000 words, and you’ll rank at the top.” Wouldn’t that be convenient! Like all other things related to SEO, the answer is messy, complex, and unique […]

Our Internal Web Design Review Process Demystified

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So, you want to build a website. Congratulations! Now what? Well, you can’t just slap together a few pages of content, stamp it with your logo, and call it a day. I mean, technically, you can. But if you want your website to be successful, you need to follow some kind of plan. That’s where […]

Using ChatGPT To Find Article Ideas for Your Website

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In the ever-evolving world of SEO (search engine optimization), content creation has become vital to business growth in a highly competitive digital landscape. Writing blog posts for your business is an easy way to naturally drive traffic to your website, increase conversions, and establish yourself as an authority in your industry. But what if you […]

WordPress SEO Tips: Your In-Depth Guide and Cheatsheet

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Since 2003, WordPress has continued to grow and expand its reach into all corners of the interwebs, becoming an all-in-one content management system (CMS), publishing tool, and blogging platform. As one of the most popular and user-friendly content management systems, it’s no surprise that WordPress is SEO-friendly and features a vast selection of SEO plugins, […]

Why and How Your Business Should Automate SEO

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Behind every successful business, you’ll find a well-designed search engine optimization (SEO) strategy. Maintaining a stunning website, understanding user behavior, and seeing what your competitors are doing right can help you stay ahead in the corporate world. However, many SEO tasks are highly repetitive and time-consuming. That’s where SEO automation comes in. When you automate […]

What Is Omnichannel Marketing? A Comprehensive Guide

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What is omnichannel marketing, and how can you use it to grow your company? This customer-focused marketing strategy is becoming the standard for businesses that sell and advertise products and services to customers on various channels, whether social media or in store. Omnichannel marketing connects more deeply with your audience by leveraging your data to […]

How Much Does it Cost to Build a Website?

Pricing

This article is going to outline OUR web design pricing. Not anyone else’s. You can get a website builder and DIY for much less or hire a huge agency that would cost many multiples more. This article will, however, give you an idea of the cost of building an awesome website by our agency. The […]

Principles of Great Web Design: Build It Right, and They Will Come!

KW principles of great web design Principles of Great Web Design Build It Right and They Will 1 20230907 204015

It’s the dream of every web designer. “I’m going to build an awesome website,” they say. “It’s going to have all these killer features and look really cool. I’ll pull in thousands – no, millions – of visitors a day. I’m gonna make so much money. You’ll see.” They launch their website. And guess what […]

3 Reasons to Use Wireframes for Website Designs

3 reasons to do wireframes for better website designs 20230907 204009

No one wants to be told that their baby is ugly. But that’s the risk you take if you design a website without creating a wireframe first. If you’re a web developer, diving into the design process without a client-approved wireframe is like jumping out of an airplane without a parachute. You’ll inevitably suffer from […]

Learn How to Rank New Content Faster in 4 Steps

Discover the Fastest Way to Rank Your New Content in Google 20230907 204016

Bringing visitors to your site is hard. Maybe you’re new to this whole “building a website” thing. Maybe you’ve been at this for a while and are struggling to get the traffic you want. But no matter what, you have a burning question on your mind: what is the fastest way to rank your new […]

What to do After a Google Ranking Drop (Hint: Don’t Panic!)

What to Do After a Ranking Drop 20230907 204011

It’s the worst nightmare of any website owner. One moment, your site is showing up on the first page of search results. You’re getting tons of traffic every day. Outranking all your competitors. Making bank from your killer ad campaigns. But then you wake up one morning, and it’s all gone. Your site got knocked […]

How To Boost Social Media Engagement the Right Way 

person boosting his social media engagements using his laptop

Your business wants more customers. So, you think, “Okay, I’ll just make a Facebook or Twitter page, toss up some posts about our products a couple of times a week, and bam! The sales are gonna come rolling in.” But instead of users flocking to your feed, all you’ve got are tumbleweeds blowing by. Does […]

Do You Remember When Google Called George Bush a “Miserable Failure?”

a google bomb

If you type “miserable failure” into Google, you might not expect to see links to presidential biography pages, but that’s exactly what you would have encountered in late 2003. For some time, a search for “miserable failure” or just “failure” would populate a link to the biography of George W. Bush (among other targets like […]

HARO Link Building: Get Powerful Backlinks Without Spending

a chain in blue background 20230907 204006

HARO link building: a legitimate tool for beefing up your backlink profile or just a gigantic waste of time and effort? If you stay current with SEO (search engine optimization) trends and tactics, you’ve probably heard the buzz about HARO. A free tool for building credible backlinks and bolstering your SEO strategies? It sounds too […]

The JCPenney SEO Fiasco: How to Tank Your Website in One Simple Step

Did you hear about the JC Penny SEO 20230907 203954

Have you heard about JCPenney’s backlink-buying scandal? If you’re out of the loop, I’m here to fill you in on all the sordid details. Buckle up, readers – this is a pretty crazy ride. JCPenney has been around for over 120 years, so you’d think they know a thing or two about running a business, […]

Grading Sales Prospects: Qualifying Prospects Like A Pro

Sales Prospecting Guide - How to Find Those Big-Ticket Buyers

Quick, answer this question: What’s the one thing every business wants more of? If you answered, “sales,” then you’re absolutely right – and that’s what this sales prospecting guide is all about. Lots of businesses are desperate for sales. They’ll do anything – and I mean anything – to grab as many customers as they […]

Is SEO Free? Here’s the Short Answer: No.

Is SEO Free - Heres the Short Answer - NO

I can’t tell you how many times I’ve heard this question. People always ask, “Is SEO free?” Well, that would be nice, wouldn’t it? You’re already spending a ton of money on your business. So of course, you’re thinking, “Hey, SEO can’t be that hard. I can save some cash by doing it all myself.” […]

How to Vet Link Prospects for SEO: A Guide to Quality Backlinks

How to Vet Link Prospects for SEO

If you’re aiming to rank highly in the search results, building great backlinks is one of the most important things you can do as part of your SEO strategy. But what are backlinks, and why does your website need them? As the name implies, backlinks are links from other websites that go back to your […]

Agency vs. In-House Marketing: A Complete Guide

picture depicting about difference between in house and web design agencies

A well-rounded digital marketing strategy is the backbone for anyone looking to succeed in their respective industry. However, marketing is also one of the most challenging aspects of running a business. One of the first questions you need to ask is, “Agency vs. in-house marketing — what’s the difference, and which works best for me?” […]

Your Complete Guide on How to Select a Web Design Firm

woman on her laptop picking a web design firm

Your website is often the first thing people see when they look for your company, and first impressions count. According to The Global Statistics, 88% of website users say they won’t go back to a website that gave them a poor user experience, and 89% of shoppers will buy from a competitor if they’re unimpressed […]

The best website color schemes

how to choose the best website color schemes

The color scheme of your website makes an instant impression on your visitors and choosing them is not as daunting as you might think. Read on to find out how.

Tips, tricks, and tools to help improve your local SEO audit

pencil with bulb above

Having your small business pop up on Google is vital in today’s fast-paced modern world. That’s why performing a local SEO audit is critical if you want your business to grow and succeed. If you are having trouble attracting customers to your small business’s website or want to improve your search rankings, a local SEO […]