The art of creating the perfect website for your bankruptcy law firm can be a tricky one. By nature, legal websites need to exude professionalism. The tone, style, and even the typeface of a lawyer’s website will influence your perception by a prospective client. 

That reader will be seeking a compassionate and competent advisor to help them sort through their financial issues and move past their debt or navigate court hearings. The best bankruptcy law firm websites find ways to sound warm and empathetic to convey the message that seeking assistance during troubling times is nothing to avoid or be ashamed of.

Building the perfect bankruptcy law firm website is primarily a balancing act between friendly and professional. However, it also needs to include elements of accessibility, a strong understanding of search engine optimization, and a wide selection of website features so that potential clients know who you are and what you do.

Between all those competing interests, attorney website design can sometimes feel like an impossible task. But with a few simple considerations and additions, you can have a bankruptcy law firm website that conveys all of the information you need while staying inviting and professional.

Some of the best bankruptcy lawyer website designs:

1) McCarthy Tetrault

Website: https://www.mccarthy.ca/en

Highlights: Unique Layout | Colors | Fonts | Clean

Observations:
The first thing to notice about this website is the extremely clean layout and sharp lines. Each major button sits in a box clearly demarcated from other boxes, which makes navigating the site straightforward. The flat fonts and bright colors contrast against the grid-like design, creating a modern and functional look. 

This website also utilizes some neat tricks to keep information on the page in the forefront. The main page splits between the left-hand sidebar and right-hand content. As you scroll down the main content, the navigation bar stays in the same spot, so you can quickly click away to the page that you want.

2) Quinn Emanuel Trial Lawyers

Website: https://www.quinnemanuel.com/

Highlights: Colors | Modern | Key Visuals

Observations:
This site features excellent use of colors and imagery to give the brand its modern look and feel. The soft blue-green of the website background merges effortlessly into the waterfront in the scrolling heading pictures, providing a nice sense of consistency and depth across the site. The simple sans-serif fonts complement the organized textboxes and make things easy to read. 

The Quinn Emanuel website also effectively presents relevant information to the user. You can scroll down and click on each box to get a detailed breakdown of their successful cases, international offices, and amounts won for plaintiffs.

3) Young Conaway

Website: https://www.youngconaway.com/

Highlights: Colors | Fonts | Modern

Observations:
Young Conaway has created a beautiful, functional website that emphasizes simple colors, elegant fonts, and minimalist design. Unlike many other websites, Young Conaway uses serif fonts for its main headers while sticking to sans-serif fonts for the bulk of the text. The elegant header typeface catches your eye, while the flat text is easy to read. 

The color selection is also great. The reds and whites are popular colors for legal firms and represent passion and clarity, almost like the text of a legal document itself. The best bankruptcy law firm websites keep a sleek, modern look with their coloring choices.

4) Pitblado Law

Website: https://www.pitblado.com/

Highlights: Modern | White Space | Fonts | Colors

Observations:
The first thing to notice about Pitblado Law is how they use heading images with superimposed text. The attractive images draw your eyes to the header text and project a sense of professionalism and experience. The stark, white background, thick text, and periodic use of pictures give the page a nice, logical flow that is easy for your eyes to follow and digest. 

Pitblado also incorporated excellent responsive design. Minimizing or rotating the page on your smartphone keeps the logical flow and readability of the page – two critical features of responsive sites.

5) Lewis Rice

Website: https://www.lewisrice.com/

Highlights: Clean | Color | Font

Observations:
Lewis Rice has put together an attractive bankruptcy law firm website that features heavy use of contrasting colors and grid designs. The simple blue background and white lettering make the text pop, and the three buttons on the header make navigation to the most important parts of the site simple. They clearly hired an excellent photographer as the office pictures and headshots have great composition and look natural. 

Lastly, the firm did a great job with its logo lettering. The serif typeface looks elegant and gives the firm a professional, experienced feel.

6) Ellis & Winters

Website: https://www.elliswinters.com/

Highlights: Modern | Typography | Animations | Custom Photography

Observations:
At first glance, you may not realize that Ellis & Winters is a bankruptcy attorney site. The nature-inspired photography and large header look more like a sporting brand than a law firm. This website does a great job of meshing a modern professional look with many styles. 

For example, the company logo looks like something off of an 80s rock album, which contrasts with the flat sans-serif lettering on the headings. The bold use of full-page pictures on the main page immediately captures your attention, even if the choice of photos seems odd at first.

7) Raines Feldman

Website: https://www.raineslaw.com/

Highlights: Key Visual | Modern | Animation | Font

Observations:
Simple text, bold contrast, and stylized images are the core of Raines Feldman’s website. The firm did an excellent job creating a dazzling front page that immediately captures your attention with its bright oranges, whites, and greys. The top navigation bar features a responsive drop-down menu, and the search bar directly underneath the header text prompts interaction. 

Scroll down further, and you can see the media section, which is an important addition to any attorney website. They did a good job keeping the media indicators legible while also incorporating the larger aesthetic of the page with the greys and off-white coloring.

8) McFarlin

Website: https://www.mcfarlinlaw.com/

Highlights: Key Visual | Modern | Animation | Shapes

Observations:
McFarlin has done a great job here in its selection of colors and button design. Many of the best bankruptcy law firm websites choose “classic” and “professional” colors such as blue, red, white, grey, and black. McFarlin went with a bold purple with soft transitions to light blues and even threw some stars into the mix. 

Another defining aspect of the page design is the use of large, colorful media indicators. They contrast with the coloring of the page and give a lively, exuberant feel. The video clip continuously running in the background of the main page provides a nice sense of momentum and progression.

9) MarksGray

Website: https://www.marksgray.com/

Highlights: Clean | Neat | Key Visual

Observations:
MarksGray’s website opens with a nice montage of photos showing the firm’s development over a century of operation. The crisp lettering and geometric elements provide a clean, precise look – exactly what you would expect from the best bankruptcy law firm websites. The whites, greens, and greys on the front page contrast with the bright colors in the photographs providing a sense of depth. 

Like most sites, MarksGray has a navigation bar at the top of the page you can hover over to see the directory. These navigation boxes are dense but have clear labels and are easy to read.

10) Hinkle Law Firm

Website: https://www.hinklaw.com/

Highlights: Key Visual | Animation | Custom Photography

Observations:
The first thing you notice when you open the page is the classic serif typography with large, bolded words right in your face. Hinkle Law Firm’s page uses a mixture of reds, blacks, and greys, which provides a sense of order, sophistication, and clarity. 

Another great feature of the site is the centered search function and email alert signup button. These two elements are right in the center of the page, and their bright red coloring will make them stand out. The images flashing through the background are impressive shots of Wichita’s cityscape, showcasing the firm’s long history in the community.

What makes a great bankruptcy law firm web design?

The color scheme you select for your bankruptcy law firm website will significantly impact how a prospective client perceives it—and you.  

Some colors are more or less appealing than others. For example, building your entire site on one bright shade of neon yellow will turn people away from your services before they even read about who you are. Still, there’s more to selecting the perfect color combinations than avoiding unpleasant shades and tones. 

Some cooler shades create feelings of calmness and peace of mind, like a light shade of blue or violet. On the other hand, warm colors like red and orange can evoke feelings of action. It is up to a web designer to understand their target audience and craft a website using hues that best represent a particular brand.

Websites for bankruptcy law firms should be a mix of both soothing and authoritative, mainly leaning into calmer colors. Potential clients need to feel comfortable and trust you and your services since bankruptcy court is stressful. Incorporate subtle reminders for the reader to take action so that, together with you, they can build a plan to resolve their problems.

Color Choice

The color scheme you select for your bankruptcy law firm website will significantly impact how a prospective client perceives it—and you.

Some colors are more or less appealing than others. For example, building your entire site on one bright shade of neon yellow will turn people away from your services before they even read about who you are. Still, there’s more to selecting the perfect color combinations than avoiding unpleasant shades and tones. 

Some cooler shades create feelings of calmness and peace of mind, like a light shade of blue or violet. On the other hand, warm colors like red and orange can evoke feelings of action. It is up to a web designer to understand their target audience and craft a website using hues that best represent a particular brand.

Websites for bankruptcy law firms should be a mix of both soothing and authoritative, mainly leaning into calmer colors. Potential clients need to feel comfortable and trust you and your services since bankruptcy court is stressful. Incorporate subtle reminders for the reader to take action so that, together with you, they can build a plan to resolve their problems.

Typography

In the same way that colors exude different feelings in the people looking at them, fonts and text sizes can impart various messages.

Of primary importance, your text should be simple and easy to read. Readability has different meanings.

  • Use clear typefaces and font sizes that people won’t have to strain their eyes to make sense of.
  • Keep sentences and paragraphs short and dynamic, with frequent line breaks every few sentences. Whenever possible, break lists out into bullet points, which are much more readable than long sentences and paragraphs.
  • Don’t write in legalese, which is a lawyer’s worst habit. Your words and sentences should be simple, without jargon, and understandable to an 8th grader. Consider how you would explain the concepts of what you do to your middle-school-age child.
  • The layout of your text is crucial. Avoid trying to cram too much in a space. Spread it out, add ample ‘white space’ (the blank space around the text), and intersperse graphics and images.

It can be challenging to find the perfect typography scheme. Each year, you can find articles online recommending the best fonts for professional writing. Choose one of these that seems to fit your brand. 

You want bold, crisp, and clear titles and headers in variable sizes. Varying the sizes of your text when writing headlines versus body text can make your significant points stand out.

Imagery

More than anything, your website needs to clearly showcase your firm, its people, and its services. The moment a prospective client clicks on your website, they should understand what your site is about. There is no better way to do that than with compelling imagery.

Some of the best websites for attorneys use custom photography for their web design. Ideas for compelling supporting images range from a portrait of you and your team, a picture of your office, or images of people in action (rather than posing) that illustrate your compassion and accessibility.

Using photos for your website might seem unnecessary if your typography is effective, but images instantly convey a sense of trust even before the prospective client begins reading through your site to learn more about you.

Copy/Messaging

Most potential clients visiting a bankruptcy law firm’s website are not experts in the field of law and are likely unfamiliar with the services that attorneys provide.

For this reason, your messaging should be comprehensive yet easy to understand. Strong website copy on a lawyer’s website should go over the basics of who you are and what you do without bogging a page down with long paragraphs filled with technical jargon or unnecessary details.

Your messaging will fail to convey the essentials of your practice if you fill it with language that only legal experts can understand. Write in your audience’s language, not yours. Be sure to cover as much ground and answer as many frequently asked questions as you can.

Potential clients who can’t quickly find the information they seek are likely to leave and search for expertise elsewhere. Clearly delivering that information is essential—as is making sure that it is on your landing page or a page that is easy to find.

Generally, the core of your site should include pages with essential information about your practice and your team. Next, you should start building information pages and blog articles about specific issues related to your practice. (These articles might do double duty, as you can also send them out to clients periodically via an email newsletter.)

Clear Calls to Action

If the design aspects of your website have done their job, visitors will stick around and explore the site further. Once they’re there, it is crucial to point them to what to do and where to go next.

The most effective website designs will have clear calls to action that guide visitors to the site’s important pages, such as areas of practice, available services, and contact information so that clients will know how and when they can contact you or schedule a visit.

Website Features

The best web designers make sure that their websites are as engaging as they are informative. One of the most effective ways to provide both elements is through a range of different features.

Features for a bankruptcy attorney’s website should include pages for client testimonials, attorney biographies, and trust badges from the AVVO to inform potential clients about who you are and keep them on your site.

Contact Information

Site visitors get frustrated when they find your site and like it but cannot find out how to contact you. A bankruptcy attorney’s website should have a dedicated page for contact information
that includes all viable phone numbers, email addresses, and other ways for a client to get in touch, as well as your hours of operation.

Also, displaying your phone number in a bar across the top or bottom of every page will ensure that your potential clients know how to reach you.

Great SEO

Once you’ve built the perfect website with compelling imagery, straightforward typography, and every feature a potential client could want, the next step is helping people find it.

So many lawyers build their site and then sit back and wait for potential clients to discover it. The problem with this approach is that your site needs an active marketing strategy to reach out to those target clients.

In addition to traditional and digital marketing ads, you may not be aware of how you can optimize your website’s construction so that more people will find it through Google searches. This area of digital marketing is called search engine optimization (SEO).

Even the best-designed websites can get buried without effective SEO. So before officially launching your website, you must have a solid SEO strategy based on keyword research to ensure that your site will be the first one they see when people need a bankruptcy law firm.

The Perfect Digital Marketing Plan

The most significant differences between sought-after bankruptcy law firms and those that struggle to bring in clients are an effective website integrated into attorney marketing. Designing a website for a law firm can be a challenging balancing act, but it will be effective if you do it well.

Building your website with attractive yet straightforward colors and typography, comprehensive messaging, compelling imagery, and essential feature pages can give you a leg up on your competition. The goal is to create a bankruptcy law firm website that is informative, visually compelling, and—most importantly—that gets prospects to contact you and seek out your services.