What Is an Immigration Law Firm Website For?

Immigration attorneys specialize in interpreting United States immigration law and helping their clients navigate the immigration process. With the possibility of immigration laws changing with each new presidency, the immigration process can be complex. Immigration attorneys not only spend time in court, but they also act as the mediator between their clients and the respective authorities.

An immigration law firm website is a place for potential clients to find answers to their questions, learn more about the attorneys at the firm, and request help or get additional information.

But the website is about more than just the information – it’s about making the users feel understood and confident that they are in good hands. Visitors to the site are most likely going through a stressful time. Either they or a loved one may be at risk for deportation or experiencing other serious immigration issues.

Having a legal website design that instantly conveys trust, compassion, knowledge, and experience will let the user feel at ease and in good hands from the moment they land on the homepage.

Some of the best immigration lawyer website designs:

1) Zafiro Law

Website: https://zafirolaw.com/

Highlights: White Space | CTA

Observations:
The law firm’s website features a high-quality design with a simple interface that’s easy on the eyes and just as easy to navigate. A visitor entering the site immediately sees the firm establish its authority in the field with the statement in bold typography that this is an “Experienced Family Law & Immigration Law Firm in Seattle.” This is very important because prospective clients don’t have to search through the website to figure out which area of the law the firm specializes in. The “Contact Our Team” button is also at the top of the page so potential clients can quickly reach out.

On the excellent homepage, a visitor will find background information on the firm. There are also links to informative blog articles, and there is a contact form at the bottom of the page.

2) Law Offices of Sarah Jeong

Website: https://sarahjeonglaw.com/

Highlights: Modern | Photography | Colors | Typography

Observations:
The designer of this site has done an excellent job of using color contrast. The blend of orange, black, and hints of pale blue captures our attention. The font colors are aesthetically pleasing as well.

The interface is clean and gets straight to the point so that potential clients don’t have to shuffle through lots of content to find what they need.

3) Elyon Legal

Website: https://www.elyon.legal/

Highlights: Colors | Branding

Observations:
This website starts with a clean white background that is highlighted by pops of color strategically placed as you scroll down the page. These flashes of colors don’t distract from the message they’re conveying; instead, the colors add visual interest. 

Modern photography communicates the message of family, marriage, and the need for immigration legal services in the business. Not a lot of law firms take advantage of photography and imagery. A picture can say a thousand words. We love how Elyon Legal uses imagery to communicate its mission. 

At the bottom of the webpage, you can find links to the firm’s latest blog posts, which are helpful for prospective clients who have questions.

4) Goldstein Immigration Lawyers

Website: https://immigrationlawyerslosangeles.com/

Highlights: Shapes | Color | Typography

Observations:
Thanks to the soft color palette, this website’s design is simple yet serene. Blue and gray are the dominant colors, and those colors convey trust, reliability, and competence. 

Sometimes, law firms use fancy typography that can distract from the message they’re trying to convey. However, this website features a standard font that’s easy on the eyes. 

The shapes and imagery used on the homepage add appealing visual interest and will instantly capture the attention of prospective clients. In the middle of the page is a horizontal list of testimonials or reviews from past clients. This is a brilliant choice for content and design because potential clients can see the positive ratings from clients.

5) Anish Vashistha

Website: https://www.lawfirmav.com/

Highlights: Key Visual | Fonts | Custom Photography

Observations:
The first thing you see when you enter this website is the beautiful view of Los Angeles. The rest of the photography on the site is crisp and detailed. 

As you scroll down the homepage, you’ll notice highlights for the firm’s areas of practice so that prospective clients know exactly which services are available. 

The website uses standard typefaces that are ideal for on-screen reading. Potential clients also get to meet the team: Clicking a high-quality headshot leads to a bio of each attorney. An easy-to-see Contact Form sits below the copy that sells the firm’s services, and the lower part of the page includes past cases, a blog link, and access to other news.

6) Armstrong Teasdale

Website: https://www.armstrongteasdale.com/

Highlights: Modern | Unique Layout | Colors | Fonts

Observations:
The overall design pushes the boundaries for excellence in law firm websites. The animated graphics are the first thing that prospective clients will notice. Websites like this usually take a while to load, but this site loads in seconds. 

Bold red typography draws attention to a few important facts about the law firm, and the simple interface is modern and attractive. The search bar right in the middle of the site allows users to quickly search for the information they need.

7) Miles & Stockbridge

Website: https://www.mslaw.com/

Highlights: Modern | Unique Layout | Colors | Fonts

Observations:
This website is designed with a modern layout that’s different from any we’ve reviewed thus far. The black-and-white color contrast, highlighted with assorted elements colored an appealing green, is an excellent use of color theory. The intriguing modern photography instantly catches the eye. 

The copy is presented in a standard typeface in white, which is simple yet attractive and easy to read. We especially love that this website is easy to navigate, and the load times are fast.

Links at the bottom of the webpage direct visitors to the law firm’s social media pages, which are convenient for clients and potential clients who want to interact with the firm on social platforms.

8) Immigration Law Group

Website: https://www.immigrationlawgroup.net/

Highlights: Modern | Unique Layout | Colors | Fonts

Observations:
Here is an outstanding website that makes exceptional use of animation. The animated graphic of a bold and vibrant globe effectively communicates the firm’s message in a way that’s simple and easy to understand. The high-quality content at the top of the site thoroughly introduces the firm and lets potential clients know exactly who it serves. 

As you scroll down the homepage, you’ll find six buttons that link out to individual services. Users have the option to click and find out more about additional services.

9) Alcorn Law

Website: https://www.alcorn.law/

Highlights:  Modern | Animation | Clean

Observations:
What do you get when you combine cool animation with a super clean interface? An ultra-modern website that prioritizes the visitor’s experience. As soon as you enter the website, a sign-up box pops up on the screen, which is helpful for gathering email addresses for future email marketing campaigns. 

At the top of the homepage, a beautiful image of people from multiple ethnicities shows that the law firm is committed to serving all communities. The design uses bold red accents to signify power, excitement, and passion. There’s even a cool chat feature that allows potential clients to get help right away.

10) Bates Well

Website:  https://bateswells.co.uk/

Highlights: Colors | Branding | Clean

Observations:
This website expertly brings together multiple colors, which can be difficult to pull off. The white background for some sections and colored backgrounds with reverse type in other sections help these hues blend effortlessly. 

When the cursor hovers, navigation buttons at the top of the page change to a maroon shade that matches the hues used on the website’s design. 

Custom images represent the company well, which benefits branding. Overall, the website is easy to navigate.

11) Fragomen

Website: https://www.fragomen.com/

Highlights: Colors | Branding | Clean

Observations:
As soon as you enter the website, you’re met with a carousel of images that highlight the firm’s latest accomplishments in a bold white typeface typically used to capture a reader’s attention. The visitor can click to learn more about firm news and services. 

There’s also a column immigration alerts, and a section offers national and international updates. 

What makes this site one of the best law firm websites is that the interface is simple, there are multiple pages of quality content, and the site is easy to navigate.

What makes a great immigration law firm web design?

While it may be tempting to publish your law firm website as soon as possible, rushing through the design process is never a good idea. Even well-written, amazing content can’t make up for bad design. Taking time in the design stage to work on elements such as color, typography, and imagery has a big pay-off later.

Color Choice

An immigration law firm website needs to express that the potential client has landed on a professional, trusted website. Your website should convey that your law firm is going to be the one to answer their questions, offer current information, understand what they are going through, and help them find a solution.

Now, that sounds like a lot to express, but something as simple as color choices can help. So, which color schemes are best for a law firm website? Choosing colors that represent knowledge, calmness, and trust are good choices. These tend to be darker tones like blues, greens, browns, burgundy, and touches of black.

A great way to learn more about the power of color is to view color combinations of other websites and take note of your perception of them.

Typography

Many people don’t think of typography as an important design element. This is evident on sites that display content in one large block with one long paragraph rolling right into the next. Even if this content is well-written and informative, if it’s not arranged properly, users aren’t going to stick around to read it.

Keeping copy organized makes it easier to read. Creating short paragraphs, with just three to five sentences each, is a good way to do this.

To continue the organization, break up multiple paragraphs with headings. Using a bold or larger font, these headings give the potential client a way to easily skim the content for the information they are looking for.

Imagery

Using images strategically enhances the overall look of your site while helping reinforce the message and tone of your law firm. For example, adding images of the attorneys lets the potential client see exactly who they will be working with, which helps build human connection and trust. Displaying images of the attorneys in action shows they have experience in the field.

Imagery isn’t limited to photographs. Graphical icons, logos, and infographics also help a website stand out. Whatever images are chosen, always make sure they have a purpose. Too many images or random graphics included for no reason make a site appear unprofessional.

Copy/Messaging

Website copy consists of all the written content on the website. This includes copy written for the pages of the site as well as any blog posts.

When writing copy, your first priority should be to make it easy to understand. Copy that seems straightforward to an immigration attorney who understands the lingo and the laws may be confusing to a potential client who doesn’t know the legal jargon.

Another consideration with an immigration law firm website is that English may not be the first language for many users. These users may appreciate information in different languages.

If a potential client isn’t able to comprehend the content, they may leave the site and go to a competitor. Writing content from the users’ point of view helps create clear, concise copy the user can relate to and connect with.

Clear Calls to Action

Clear calls to action are an important part of website navigation. While these links aren’t found in the main menu, they guide the user through the site just a much, if not more, as the main menu links.

Calls to action (CTA) include buttons, hyperlinks, or even icons and images that direct users to take action, such as a button or link that says “click here.” The user is then taken to a new page on the site, or a different site entirely. A common example of a call to action seen on websites is “Follow Us on Facebook.” When the user clicks the link, they are taken to the company’s Facebook page.  

CTAs are a great tool for immigration law firm websites as they can direct the potential client to “contact us” and be directed to a contact form or contact page. Another common CTA directs the potential client to “Get a Free Consultation” and points them to an easy-to-fill-out contact form.

CTAs can, and should, appear in multiple locations throughout the website in various forms. Adding CTAs in buttons and links, where it makes sense, gives ample opportunity for potential clients to see them and act.

Website Features

Website features are a place to show off a little. Has the law firm won any awards? Perhaps an attorney has reached a milestone or received praise from an organization or local business. The website is the perfect place to show these honors off.

Displaying these achievements on the homepage makes certain visitors will notice them. If your law firm has quite a few awards and badges, you may want to create a separate page to display them, with a link in the main navigation menu. Including these awards and honors builds confidence that the visitor has chosen the right law firm for their case.

Contact Information

To turn potential clients into actual clients, you need to make sure they can reach you. When designing your website, ensure your contact information is easily accessible in various forms.

For example, most companies have their email address, office phone number, and physical address listed in the footer of the site. This way, no matter what page of the site the user visits, the contact information is easy to find.

You should also create a “Contact” page and link to it in the main navigation. This page should also have your email address, phone number, and physical address. Adding a contact form is a nice touch as well since it can be filled out and submitted all online, increasing the chance of the user reaching out.

Some law firms even add extra ways of communication such as linking to their social networks like Facebook and Twitter. And add maps of the office so users can click to get directions.

Besides having a contact page like these, it’s a good idea to sprinkle links throughout the website in the content. For example, after an article or post talking about an update or change to immigration law, there could be a “Contact Us to Learn More” link that directs users to the contact page.

Great SEO

SEO stands for search engine optimization and helps determine how high websites rank in search engine results. When potential clients search for “immigration law firms” in your area, having your firm’s website at the top of the results matters. It means more people will see the site and it shows users your site is an authority in the business.

SEO has several key components. On the front end, there are things like optimizing keywords, titles, tags, meta descriptions, and URL structure. On the back end, there are processes like creating backlinks and submitting sitemaps to search engines.

While SEO can seem intimidating, implementing great law firm SEO ensures the website is found by the potential clients who are searching for it. Utilizing best practices for keywords, meta descriptions, titles, and tags, is a good place to start.

In Short: What Makes a Great Immigration Law Firm Website

When designing an immigration law firm website as part of your law firm’s digital marketing plan, remembering to keep a few key things in mind ensures a beautiful and functional website.

Color, typography, imagery, SEO optimization, calls to action, contact information, and navigation all play important roles in the site’s design. When each of these elements is thoughtfully and strategically executed, not only will you have a beautiful and functional website, but one that converts as well.