What Is an Estate Planning Attorney Website For?
An estate planning attorney helps clients plan the division and allocation of their estate after their death. Together with the client, the attorney creates an estate plan, which can include legal documents such as wills, life insurance, a list of beneficiaries, medical directives, and if the person becomes incapacitated, the durable power of attorney. These legal documents are used after the person dies to ensure their wishes and goals are carried out properly.
A good estate planning attorney website is the place for potential clients to find clear, organized, and useful information. This information includes the attorney’s services, how to easily contact the attorney, and provides answers to commonly asked questions.
The website is also the first impression potential clients see. Ensuring the site has the right design, branding, and overall tone is critical to achieving trust and confidence from the potential client.
Check out these top law firm web designs for inspiration.
Some of the best estate planning lawyer website designs:
1) Blake Harris Law
Highlights: Typography | Animations | Custom Photography
The Blake Harris Law webpage was impressive due to its use of animations. Key parts of the homepage are animated as you scroll, highlighting areas such as client reviews of the firm and the latest articles.
This website has great SEO content, highlighting news articles and blogs about current events in law. Thus, clients can trust that this firm is staying up-to-date with U.S. law. Even the typography is SEO-oriented!
Their custom photography depicts friendly staff and client interactions, which shows that this firm’s lawyers are willing to discuss a case with a smile on their faces.
2) Barr & Young
Highlights: Fonts | Animations | Well Structured
Barr & Young uses fonts and color schemes to evoke a sense of professionalism. Their page is extremely well-structured, highlighting the law firm’s mission front and center.
The use of muted imagery highlights the law firm’s message, encouraging clients to read information without getting distracted. Their use of animation is also compelling, as the text of each section pops up as you scroll.
A sleek website design with some minimal bells and whistles is not only attractive to a client but effective in communicating the firm’s message. Estate planning law firm websites that are easy to navigate and read are the most attractive to potential clients.
3) Galbally & O'Bryan
Highlights: Key Visual | Neat | Clean | Color
The Galbally & O’Bryan website features a powerful high-quality photo to grab the attention of website visitors.
The text on the photo is appropriately placed as if the featured lawyer in the picture is speaking to a client. This central image humanizes the firm’s lawyers, thus making the firm more approachable.
Though many are tempted to overuse color, Galbally & O’Bryan’s estate planning law firm website perfectly utilizes muted green accents to highlight specific information. The color is perfectly subtle to exhibit professionalism.
Such a neat design leaves clients feeling as though the estate planning law firm can handle their cases in an organized manner.
4) Ogilvie Law
Highlights: Modern | Unique Layout | Colors | Fonts
The Ogilvie website depicts rectangles of different sizes and colors to create a modern effect. The chosen font is perfect, full of open spaces in the letters to ensure clarity at several different screen sizes.
The website’s layout was thoughtfully created, demonstrating a law firm that cares about its appearance. The included animations also allow the page to pack in a lot of information without being overwhelming.
The homepage includes contact information and a map of the firm’s location. This is a great way to encourage clients to make contact during their first impression of the website.
5) Knutson & Casey
Highlights: Modern | Shapes | Iconography
The Knutson & Casey estate planning law firm website is top-notch, combining an inviting color scape with a sleek design. The site uses a variety of shapes and animations to create an interesting profile that matches friendly but expert lawyers.
The iconography used on the website is also exceptional. These graphics help break up text and organize the website. They are an effective tool to portray a message rather than using block text.
Using yellow in the color scape of a law firm website highlights their estate planning services without being overbearing. This big firm wants to portray itself as friendly and personable as well, so yellow accents are perfect for this message.
6) Dean & Fulkerson
Highlights: Key Visual | Font
People subconsciously associate green with prosperity. This is how a client wants to feel when going through the process of estate planning. Thus, the Dean & Fulkerson webpage is both visually interesting and appropriate, making their site one of the best estate planning law firm websites.
This color scape is perfect for the firm’s expertise. The font is subtle but doesn’t clash with the logo. The line art surrounding the main photo is eye-catching, and expert animation makes their slogan pop.
The Dean & Fulkerson page is a perfectly balanced law firm website, from expertly placed buttons to a visually appealing centerpiece and SEO website architecture.
7) Shoup Legal
Highlights: Colors | Fonts | Shapes
Shoup Legal has created a website with an incredible color scape, good use of typography, and a strong central image. The colorscape evokes peaceful feelings in website visitors.
By including a central image of a family, this firm’s website evokes feelings of care toward loved ones. Shoup legal effectively markets their firm as caring and hassle-free for their clients.
The font and typography choices here are also flawlessly executed, invoking a sense of elegance. The text highlights important parts of the firm’s message, such as “peace of mind” and “why we’re different.”
8) GRB Law
Highlights: Colors | Fonts Well Structured
The GRB Law firm’s web design is neat and visually appealing. The geometric design is the perfect way to offset blocks of large text and keep the eye moving across the homepage.
The font design is impeccable, bouncing between bold headers and italicized captions to highlight certain aspects of the firm’s goals.
The GRB estate planning law firm website utilizes a predominantly blue color scheme, which people associate with reliability. However, subtle pops of burnt orange draw the eye to different parts of the page, such as the firm’s calls to action. Clients will thus continue clicking through the site.
9) Weiner Law
Highlights: Good Photography | Colors | Branding
Blue is a color that people associate with trust. For the best estate planning law firm website, establishing a mutually trustworthy client-attorney relationship is essential – and you must include this feeling in a first impression.
The Weiner Law website employs several hues of blue, setting both a reliable and professional tone. The photography is high-quality and placed so that the page is not too busy.
By using a large header text and muted blues, the website effectively demonstrates Weiner Law’s estate planning process is hassle-free. Overall, the Weiner Law website design is minimalistic but effective.
10) Charthouse Lawyers
Highlights: Neat | Animation | Key Visual
At first glance, the Charthouse Lawyers page is much simpler than some of the others. However, a lot is packed into a small space, such as a unique color scheme and layout of boxes and graphics.
Purple is often associated with sophistication and loyalty, which is exactly what an estate planning firm needs its clients to see. Showing their lawyers on the front page is also a bold way to humanize their firm to potential clientele.
The Charthouse Lawyers site also includes effective imagery and graphics to break up block text and allow for an easy reading experience, enabling them to rank as one of the best estate planning law firm websites.
What makes a great estate planning law firm web design?
Great website design means paying attention to several key components. Color scheme, typography, imagery, content, calls to action, contact information, and SEO are elements that can make or break a website. Giving each of these elements the time and attention it needs can take a website from good to exceptional.
When potential clients land on a website, they form an immediate opinion about the law firm. While it may seem superficial, the color scheme of the site plays a huge role in how people feel about the company. If the colors do not sync with the feeling of a law firm, potential clients don’t stick around.
For example, landing on an attorney’s website that uses primary colors of red, yellow, and blue may cause the user to think they stumbled upon a site for a children’s daycare center, not a professional, trusted attorney.
An estate planning attorney’s website needs to convey trust and knowledge. Choosing colors such as blues, deep green, or burgundy would be better choices. For website color palette ideas, check out these examples and see which color combinations feel most professional.
After color, typography is the next thing potential clients notice, whether consciously or subconsciously. The layout of the text, font choice, and the color of the font all play a role in what the user feels about the site.
For easy online readability, there are a few rules of thumb that, when implemented correctly, greatly increase the likelihood of users sticking around and reading the content.
First is the font choice. Sans serif fonts such as Arial or Veranda are ideal since these fonts are easier to read online.
Next is the arrangement of the text. People want small “bite-sized” sections that are easy to digest. Short paragraphs with just three to five sentences tend to appeal to potential clients.
Finally, pay attention to how the content is arranged. While short paragraphs are great, headings can help break up the text even more to make it easier to read. Headings help organize the content and make it easy for the user to find the information they are seeking.
Using the right imagery on a website has the power to connect with the user and draw them in. Images of the attorney and staff help potential clients make a human connection to the company. In addition, images of the attorney in court, working with clients, or looking over documents can show the attorney is experienced, thus building confidence in visitors.
Just as important as what the image portrays is how good the image looks. Don’t forget to make sure images are optimized for the web. Blurry, pixelated images instantly turn a user off and will cause them to bounce. In addition, images that are too large in file size cause the website load time to lag. Slow load times will also cause users to bounce.
Potential clients searching the web are doing so to find one thing: information. Having a website filled with useful, applicable content encourages the potential client to stay on your site and engage with it.
Beyond making sure the content is informative, it needs to be well-written. Content, written in a style potential clients relate to, builds trust that the attorney truly understands their client’s needs.
People looking for an estate planning attorney are ready to discuss some uncomfortable issues – it’s never easy thinking and talking about one’s own death. By taking the step to contact an estate planning attorney, these potential clients are showing immense responsibility and love for their families.
Keep these things in mind when writing website copy to ensure the content is what the client is searching for. Looking at website content from the user’s point of view helps provide the most useful and applicable information for potential clients.
Clear Calls to Action
A call to action or CTA simply refers to navigation that points users to another place on (or off) the website. These are normally in the form of buttons and links and typically encourage the user to “learn more” or fill out a form for a free consultation.
CTAs are important to website navigation and converting onlookers to potential, and then active, clients. Using these CTAs strategically directs the user to the pages and sections on the site that are most important for them to see.
Adding several CTAs in different places and in various ways (such as buttons, icon graphics, and hyperlinks) throughout the website increases the chances of the user acting and clicking on them. Because these CTAs modify the flow of the user experience, you should plan where they’ll be placed and where they’ll direct the user early in the design stage.
As children, we are told not to brag. Well, that rule doesn’t apply when it comes to websites. In fact, bragging, when executed properly, can greatly help a website.
Having sections of the website dedicated to touting awards, trust badges, and other certifications helps convey the law firm’s attorneys are knowledgeable and experienced. This section could be a separate page users find when navigating the main menu. For maximum visibility, adding these images to the home page or along a sidebar or footer is a good choice.
While awards are great, users also appreciate testimonials from past clients. These reviews convey the attorney is trustworthy and follows through on what they say. Seeing other people happy and satisfied with an attorney’s services goes a long way in building trust in future clients.
Making it easy for users to contact your company is crucial for them to become active clients. Contact information should include numerous ways to contact you since not every user likes to communicate in the same way.
Prominently displaying information such as the office phone number, email address, and physical address gives the user many options for communication. Consider showing this information on the footer section where it is always available.
Including a contact form on the site also helps convert visitors to clients by making it extremely easy for them to reach out and request more information, schedule a consultation, or ask questions. Since contact forms are filled out and submitted on the site, uses can reach out with simply a click of the mouse.
Designing an effective contact page just takes a little planning. To jumpstart your design, looking at pages like these can give you some inspiration.
SEO stands for search engine optimization and plays a huge role in how likely potential clients are to find your site. When users search for “estate planning attorneys” in your area, having your law firm’s website at the top of the results matters. It means more people will see the site (which in turn means more clicks), and it shows users your site is an authority in the industry.
SEO is a complex skill with many parts. On the surface of SEO are things like the use of keywords, tags, and meta descriptions. Going deeper consists of submitting sitemaps to search engines, creating backlinks, and a whole plethora of additional actions.
While law firm SEO sounds intimidating, starting with the basics of keywords, tags, headings, and meta descriptions can go a long way.
Conclusion: What Makes a Great Estate Planning Attorney Website
Your website design should be a big part of your law firm’s digital marketing strategy. After all, the website is the main place where potential clients can find information about things like the firm and attorneys, the services you offer, and answers to common questions.
Making sure the site conveys the proper tone of trust, knowledge, and experience is important to the success of your business. You can do this by paying attention to design elements such as color, typography, and imagery and functional elements like CTAs, SEO optimization, and navigation. Keeping all of these elements in mind during the design process ensures a website that is helpful to users and converts visitors to clients.