How Do We Know How to Market for Small Businesses?
We’ve focused on serving small businesses since growing our own company from the ground up. When you’re choosing your digital marketing partner, you want a team with years of experience helping small business owners increase their online visibility using evolving digital marketing strategies and up-to-date tools and methodologies. Check, check, and check — that’s Connective!
Our marketing services for small businesses include keyword research, competitor analysis, target audience customer profiles, and other assessments to develop a focused approach to your digital marketing strategy. We use this information to create a comprehensive marketing strategy for your small business that scales with you as you grow.
Digital Marketing Strategies for Small Businesses
Most digital marketing agencies offer small business marketing services focused on web design and social media presence. Our marketers and developers go beyond with a complete digital marketing strategy that includes branding, web design, search engine optimization (SEO), paid ad creation and monitoring, and more.
Our strategies focus on raising brand awareness, bringing new customers to your site, and converting qualified leads. We offer comprehensive small business marketing services that include:
SEO
Location-targeted SEO site content can help your company outrank your competitors when local customers search for your services on Google or other search engines. We offer local and general SEO, depending on whether your company serves a smaller area or ships nationwide and beyond.
Content Marketing
One key aspect of SEO is on-page SEO, which describes the content on your site. Google ranks pages higher that have fresh content added regularly with authoritative language about the topics. We’ll keep your main service pages updated and post blog articles regularly. We’ll also develop other content, such as videos, infographics, and other essential shareable content.
Social Media Marketing
Social media is an amazing tool for branding and customer engagement. You can let your customers know what your business is all about in posts and interactions, post pictures of your latest projects, and make announcements about your team’s accomplishments.
Brand Development
Branding includes your logo, mission, and image. Do customers perceive your company as a reliable brand for excellent customer service, on-time delivery, and secure transactions? Whether you want customers to perceive your brand as cutting-edge, traditional, reliable, or natural, we can update your branding to convey these ideas.
Web Design and UX
Getting people to click the link to visit your website from Google or another search engine is just the first step. Your website needs to keep a visitor’s interest and use effective calls-to-action (CTAs) to convert site visitors into customers. We can overhaul your website to become your most effective marketing tool.
PPC
Pay-per-click (PPC) ads are common on platforms like Google, Facebook, Instagram, and Twitter. We offer an all-in-one marketing dashboard to help you monitor your PPC campaign results in a single place with a simple-to-use interface. We can help you run A/B testing to determine the most effective ad formats for your online ad campaigns.
Conversion Rate Optimization
CTAs alone aren’t enough to convert customers. You need excellent content marketing, effective brand management, a navigable site, and more. From portfolios and galleries to expert blog content and high authority scores, we can develop a website that users find helpful and easy to navigate to optimize your conversion rate.
Stunning Designs
Our in-house graphic design team can design a new logo and variations, as well as other visual marketing pieces like infographics, charts, presentations, and more. We’ll incorporate professional design into every aspect of your branding tools, including your website, social media platforms, email marketing campaigns, and other visual marketing tools.
Our Digital Marketing Process
At Connective, we use a 7-phase process to develop marketing for small business owners. Through each step, we focus our efforts on providing the best possible results and return on investment (ROI) for you.
Onboarding
You’ll receive a Discovery Questionnaire when you first contact us for marketing services. We’ll discuss your marketing and goals for your small business during the kickoff meeting, where you’ll meet your project manager, account manager, marketing strategy manager, and other key team members who will work on your website, content, and advertising campaigns.
Research
We’ll perform keyword analysis to determine which keywords would be best to target in your industry. We’ll also assess your current keyword utilization, advertising campaigns, and SEO, as well as your competitors’ sites. Utilizing this information, we can develop your marketing strategy.
Tracking and Monitoring
As we nail down your advertising and marketing campaign, we will go into your website so we can track clicks and conversions that currently occur on your website. This will help us determine where we can place our focus to get you the best return and where to make changes for better success rates.
Reporting and Analysis
We’ll mine for additional opportunities using content and marketing tools like Google Analytics, Ahrefs, Surfer, Google Search Console, and more. After doing some analysis of all of our collected data, we will then be prepared to provide you with our report on where and how to move forward. If you are satisfied with the plan we provide, we’ll move onto the next phase.
Monthly Campaign Creation
You’ll need new content and ad campaigns each month to rank higher on Google and other search engines, including link-building, email campaigns, PPC campaigns, and more. We’ll take care of it, so you can focus on your daily business operations.
Monthly Campaign Execution
We can help you schedule email blasts, ad runs on Google and Meta, and blog updates, as well as manage live posts, to stay on top of current trends and developments in your industry.
Improve and Iterate
We can use A/B testing or multivariate testing to determine which strategies get the most conversions and ROI. We can then adjust your future campaigns to improve your conversion rate as part of our small business marketing services.
