What Makes Our Digital Marketing So Effective?
At Connective, we understand how fiercely cutthroat the eCommerce industry is. We also know that it’s a huge pain to keep your marketing campaigns running like a well-oiled machine.
Don’t have time to manage your own digital marketing campaign? Let Connective handle it for you!
We build campaigns that boost visibility for your business and turn every bit of traffic you get into a sale. And we don’t just stop there. We also focus on email marketing and other strategies to keep those customers coming back to your store time and time again.
Our eCommerce Marketing Agency Strategies
Wondering what we can do for your business? The better question is, what can’t we do? If you’re looking for a full-service eCommerce marketing agency that can handle every part of your campaigns, you’ve found your new digital marketing home.
Check out our full list of digital marketing services. You can choose just one or ask us to put together a custom digital marketing plan for your business.
Search Engine Optimization (SEO)
Are customers having trouble finding your eCommerce business? Unlike the olden days of advertising, you can’t simply put your number in the phone book or post a magazine ad and wait for the customers to come rushing in.
Today, you need an SEO strategy to drive your business to the top of the search results. A higher search engine ranking means more customers will see your store, and guess what else that means? More profits for you!
At our digital marketing agency, we can craft content that’s packed with relevant keywords for your website. When you target the right keywords, your website enjoys a healthy jump in the search results. We look for keywords that have a high monthly search volume and low competition to give you the best chance of ranking on page one.
We also keep an eye on Google’s algorithm updates. Just one update could send your site plummeting in the search results, so it’s important to stay on top of changes like these. The average eCommerce store owner simply doesn’t have time to keep up with Google’s frequent updates. So let us keep your site updated for you!
Social Media Marketing (Organic)
Pop quiz: Where do your customers spend time online? There’s a good chance they spend a ton of time on Facebook, Instagram, YouTube, and Twitter. If you’re not meeting them there, you could be missing out on traffic and sales.
Social media marketing is a powerful way to organically drive traffic to your site. Unlike in-your-face advertising, organic social media marketing is all about building relationships naturally.
A good social media marketing strategy involves starting discussions, answering questions, and responding to comments. Doing all that stuff builds your business up as an authority and establishes trust with your audience. When your audience trusts you, they’re more likely to buy from you. It sounds suspiciously simple, we know, but it works. Let us show you how!
Paid Social Campaigns
If you want to speed up your social media marketing efforts, we’ve got your back with paid social eCommerce marketing services. Organic social media marketing is undeniably effective, but the downside is that it can take time to develop those relationships. Paid social, on the other hand, delivers ads directly to the audiences that are most likely to convert into paying customers.
We can create winning paid social campaigns for Facebook, Twitter, LinkedIn, Instagram, and any other platforms where your customers hang out.
Conversion Rate Optimization
So you’ve got traffic flowing to your website. Congratulations! But now what? If you don’t know what to do when customers land on your site, it’s possible that you’re bleeding sales. That’s why you need a solid eCommerce marketing strategy that helps you convert those visitors into customers.
If your conversion rate seems to have sunken into the abyss, it’s possible that your website needs an overhaul. Landing pages and homepages are great places to focus your CRO efforts. These pages are often the first ones your visitors will see, so it pays to make an outstanding first impression. We can add powerful call-to-action (CTA) messages to your pages to help push customers toward making a purchase.
You can also use this strategy to attract new leads by offering things like coupons and free e-books. It’s tough to resist a freebie! Once you’ve got your leads, the goal is to keep them hooked and gradually nudge them toward buying from you.
Whether you’re looking for new leads or wondering how to convert your site’s traffic into paying customers, Connective can help.
Pay-Per-Click (PPC) Ads
Think advertising is too expensive for your budget? PPC advertising is the perfect choice for you. With PPC, you don’t pay anything unless users click on your ads. And if someone clicks on your ads, that means they’re interested in your products.
PPC advertising works on a bidding system. You pick keywords that you’d like to target, then bid what you want for those keywords. If you get the winning bid, Google shows your ad to potential customers. Your ads could even show up at the top of the search results, making this a great strategy if you’re having trouble outranking your competitors organically.
PPC advertising seems easy, but it’s a bit more complex than you might think. You’ll also need to consider your ad copy, landing pages, A/B testing, and lots more. If you want to win at PPC advertising, you can’t just “set it and forget it.”
If you’re busy (and we know you are), why not let us handle your PPC advertising strategy for you?
Brand Development
Do you have a plan for your business’s brand? Many eCommerce businesses don’t even have a brand at all. They simply throw products on their website and wait for customers to open their wallets.
Sadly, it’s not that easy. Your store needs an image and a story that show off a little personality. Branding isn’t just for your website, either. It follows you everywhere, from your advertising to your social media pages.
If you need help with brand development, Connective is here for you. We have years of experience developing effective branding strategies for our clients.
Web Design and UX
Even if customers find your store, they won’t stick around for long if you’ve got an ugly or outdated website. Let our team come to the rescue with our web design and
UX services!
Whether you’re looking for a brand-new website or think your current site could benefit from a refresh, we can help. Don’t want a boring website that looks like all the rest? We’ll make you a beautiful custom website that will make you stand out from the competition.
We don’t just focus on how your site looks, either. We add well-placed links and menus so customers never get lost.
Before we start building a single page of your website, we’ll create your sitemap and architecture, which define your site’s structure. We’ll also show you wireframes to help you get a better idea of how your site will look.
Once we’re done with your site, we’ll teach you everything you need to know about how to update it and make edits yourself. Of course, if you’d rather not mess with maintenance, we’re happy to handle it for you.
We can also transition to a digital marketing plan after your site is finished. We take good notes while we’re making your site, so we’ll be ready to hit the ground running!
Content Marketing
Did you know that the vast majority of leading eCommerce websites have a content marketing strategy? That means you definitely need one, too!
Content marketing works because it’s not all about pushing your products on customers. Which would you rather have: a one-time sale or a repeat customer who loves your business so much that they’d never shop anywhere else? Content marketing is exactly what you need to turn tire kickers into loyal fans.
When someone comes to your site, do they find loads of awesome content? Or is your homepage more like a barren wasteland?
If your site looks a little empty, they’re likely to hit the “Back” button and flee to your competitors instead.
Connective can fill your site with engaging content that users can’t get enough of. We can create landing page content, blog posts, videos, email newsletters, and pretty much any other kind of content you can dream of.
Think of content marketing as a form of “soft advertising.” With it, you demonstrate value to customers and build relationships with them. It’s a super-effective and budget-friendly way to bring in new leads and sales.
Our content marketing strategies include:
- Informative or entertaining blogs
- Share-worthy memes
- Gorgeous videos
- Exclusive webinars and reports
- And more
Why Choose Connective?
Why pick our eCommerce marketing services agency? We’ve got the answer to that (more than one answer, actually).
Audience-Driven Design
We craft all of our digital marketing campaigns with one main factor in mind: driving conversions for your business. We always ask ourselves, “How can we bring you more sales and customers?” It’s kind of like having your own in-house advertising team — we’re always available, and we take the time to get to know your target audience.
All Voices Heard
Other digital marketing agencies think they have all the answers. They ignore their clients and say stuff like, “This is how we’ve always done it.” Not Connective!
Here, we truly value our clients. We listen to you and treat you like you’re a part of our own team. If you ever want to change anything or take your campaign in a different direction, we’ll do it.
Thorough Research
We know you’re raring to get started on your campaign, and we’re just as eager as you! But before we even start the planning process, we check out your competitors and see what they’re up to.
We check out their websites, social media pages, and ads. We want to know what they’re doing and why it’s working. Once we’ve figured that out, we can build a campaign that’s better than anything your competitors have to offer.
Up-to-Date Tactics
Digital marketing is constantly growing and changing. We stay up to date with the hottest and most recent trends so we can keep driving growth for you. We’re more than just followers, though. We like to think of ourselves as trailblazers. We can come up with innovative strategies that will have you outranking your competition and pulling in sales left and right.
Passion
Here’s one of the biggest reasons why you should choose Connective for digital marketing: We simply love what we do! We believe that you produce the best work when you’re passionate about what you’re making. Digital marketing energizes and inspires us, and that passion shows in every campaign we build for you.
Transparency
Have you ever spent money with other eCommerce marketing agencies only to end up confused as to where your money was going? We never hide our processes or results from our clients. We make custom marketing dashboards that show you what we’ve done and how it’s working.
You’ll always know exactly where every dime you spend goes. Plus, we have a transparent pricing structure with no surprise fees. We’ll always ask if you’re happy with the cost before starting any digital marketing process for you.
Our Digital Marketing Process
So how does our digital marketing process work? We’re glad you asked.
Onboarding
Before we start planning your digital marketing strategy, we’ll set up a meeting between you and our team. We’ll ask you a few questions about your goals to make sure we know exactly what you’re looking for from our digital marketing experts.
Research
Next, we dive into the research phase. We check out what your competitors are doing and use that information to make our plan of attack.
Tracking and Monitoring
We will additionally take a look at your current site’s performance by checking out its conversions and click rates as is. In doing so, we can discover exactly where we can focus our efforts, so we’re not just left guessing where we can best improve your marketing strategy.
Reporting and Analysis
The reporting and analysis phase is a bit like mining for gold. We hunt for opportunities using the Google Search Console, Google Ads, Surfer, Ahrefs, and other analytic tools. Then, after analyzing all of the information we have gathered, we can present you with a report as to what we believe the best digital marketing strategy for your ecommerce business should be.
Monthly Campaign Creation
We don’t just build you one campaign and call it a day. We churn out marketing campaigns for your eCommerce store every month. From new blog posts to social media campaigns for new products to email blasts to retarget customers who abandoned their carts — we design creative campaigns to keep your content fresh.
Monthly Campaign Execution
Once we’ve got all your campaigns lined up, all that’s left is to execute them, monitor results, and rinse and repeat! We’ll work with you to start the campaigns at the optimal time and keep you in the loop with what we have planned every month.
Improve and Iterate
At Connective, we don’t settle for second-best. Once we’ve seen the results of our first campaign, we ask ourselves how we can do it even better. Each new campaign you run with us will be even more awesome than the last.
Frequently Asked Questions About eCommerce Digital Marketing
What Are Some Examples of Successful eCommerce Stores, and Why Are They So Popular?
Examples of successful eCommerce stores include Amazon, Etsy, and eBay. ECommerce stores are popular with business owners because they’re far cheaper and easier to run than a traditional brick-and-mortar store. Customers love the ease and convenience of shopping from their computer or phone, too.
How Do I Get Into eCommerce Marketing?
One of the best things you can do to get into eCommerce marketing is to focus on an SEO strategy. Without a good SEO plan, your eCommerce store won’t rank well in the search results. It’s also smart to run PPC campaigns to draw new customers to your store. Upselling products is another strategy to try. With this tactic, you recommend higher-priced products to customers. If you can hook them, you’ve earned yourself more profits.
What Are Some Digital Marketing Tips?
Before you can start with digital marketing, you’ll need to identify your business goals. Where are you now, and where do you want to be in the future? You’ll also need to understand your target audience well. If you don’t truly “get” your audience, you could end up advertising to the wrong people. You should use both organic and paid eCommerce marketing services to reach as many potential customers as possible, too.
What is eCommerce Marketing?
eCommerce marketing uses promotional tactics to drive traffic to your online store, convert that traffic into paying customers, and retain those customers post-purchase. It can include SEO, social media marketing, PPC, content marketing, and more.
Why is SEO Important for eCommerce?
SEO is crucial for eCommerce because it helps your store rank higher in search engine results, making it more visible to potential customers. A good SEO strategy involves optimizing your website with relevant keywords quality content, and ensuring a user-friendly experience.
How Can Social Media Benefit My eCommerce Business?
Social media platforms are ideal for building brand awareness and engaging with your audience. Organic social media marketing focuses on building relationships and trust, while paid social campaigns can quickly target specific audiences to boost sales.
What is Conversion Rate Optimization (CRO) in e-commerce?
CRO involves making changes to your website to increase the percentage of visitors who complete a desired action, like purchasing. This can include optimizing landing pages, adding compelling CTAs, and improving the overall user experience.
Is Pay-Per-Click Advertising Effective for eCommerce?
Yes, PPC is highly effective for eCommerce as it allows you to reach potential customers searching for products like yours. You only pay when someone clicks on your ad, making it a cost-effective strategy.
What Role Does Content Marketing Play in eCommerce?
Content marketing helps build a relationship with your audience by providing valuable and relevant content. This approach attracts and engages customers, increasing brand loyalty and repeat purchases.
How Do I Develop a Brand for My eCommerce Business?
Brand development involves creating a unique image and story for your business that resonates with your target audience. It includes your visual identity, brand messaging, and the overall customer experience you provide.
What is the Importance of Web Design and UX in eCommerce?
Good web design and UX are essential as they directly impact the shopping experience. A well-designed website that is easy to navigate can significantly increase customer satisfaction and sales.
How Do I Track and Measure the Success of My eCommerce Marketing Efforts?
Utilize tools like Google Analytics, Google Search Console, and other eCommerce analytics tools to track website traffic, conversion rates, and other key performance indicators (KPIs) relevant to your marketing goals.
Can I Manage eCommerce Marketing Myself, or Should I Hire an Agency?
While it’s possible to manage eCommerce marketing yourself, partnering with an agency like Connective can provide expert insights, save time, and potentially yield better results due to their experience and resources.
