Why Should eCommerce Companies Use Social Media Marketing?
Why should you invest in eCommerce social media marketing services? The chance for a company to promote and advertise its products to potential buyers is the most obvious benefit. But the real advantage of social media marketing is the opportunity for your brand to communicate directly with customers and build authentic, personal relationships. In turn, this fosters a sense of community and establishes trust in a way that’s difficult to achieve through other forms of marketing.
The most successful social media platforms for digital marketing campaigns are:
- Snapchat
- TikTok
- YouTube
Even better, the personalized targeting that’s possible with social media marketing can give your campaign’s performance a hefty boost. By maintaining a regular presence and communicating with page visitors, you create an authentic image of your brand. As time goes on, those initial visitors become loyal and dedicated customers.
While social media marketing may seem simple, here’s the truth: it takes a long-term commitment of time and effort. You can’t just watch a Facebook Ads tutorial on YouTube, slap something together, and expect your sales to double by next Tuesday.
The key is developing a personalized marketing campaign that accurately reflects your brand’s identity and image. That’s why many business owners hand over the reins to a skilled and experienced digital marketing agency that can manage such a Herculean task. Fortunately, the Connective team excels in this aspect. We thrive on challenges and are ready to customize a marketing strategy that showcases the best features of your brand and helps you achieve your goals faster.
How Do We Create Perfect eCommerce Social Media Marketing Campaigns Every Time?
Connective isn’t exclusively a social media management company. Our eCommerce social media marketing agency offers a bevy of digital marketing services, from web design and search engine optimization to paid search campaigns and branding. Drawing from all of the experience we have as a full service digital agency, we know we can build you the social media marketing strategy you deserve. But, what’s our secret to building successful, high-performance social media marketing campaigns? Let’s break it down.
Understanding Your Audience
You wouldn’t market a line of dog toys to people who only own cats, right? Understanding your target audience is a critical first step in social media marketing. Our team starts by narrowing down your audience’s demographics and developing a campaign strategy for the platforms they use the most. Instead of reaching people who don’t need your products or services, you’ll increase awareness among those who are most likely to convert.
A Variety of Tactics
In the dynamic world of marketing, techniques that worked yesterday may flop today; the “magic bullet” approach is dead in the water. We consider your precise needs to determine which type of content will best suit your brand and marketing goals. Examples include image carousels, motion graphics, testimonial videos, and much more.
Influencer marketing is another effective technique. By partnering with influencers similar to your target audience, you build a positive brand image and reach a much broader demographic of customers.
Deep Understanding
Developing successful, results-driven marketing campaigns for eCommerce clients requires intensive collaboration and a deep understanding of your business. We never miss the forest for the trees; our team examines every aspect of your brand to create content that accurately reflects who you are. Showcasing your brand’s best features lets your target audience fully grasp how your products can solve their pain points and make their lives easier.
Consistent Uploads
The key to a strong social media presence is consistency. Every piece of content is a chance to engage with your customer base and earn their trust. Our content plans consist of a steady stream of uploads that we optimize for each platform’s algorithm so they end up where they need to be — in front of your target market. Since each platform has unique factors for ranking content, we customize every post to ensure it produces maximum results.
Creating Useful Content
Social media marketing for eCommerce businesses consists of far more than just increasing brand awareness. Your profiles need high-quality content that’s interesting and entertaining yet still provides value to the viewer.
Top-notch content also helps customers form a positive impression of your brand and increases the likelihood of engagement. It’s a core element of building genuine relationships with consumers and moving them down the sales funnel until they eventually become loyal customers.
Analytics
Never underestimate the importance of data analytics for social media marketing. It lets us benchmark the overall success and effectiveness of campaigns and identify areas that need improvement.
We use advanced tools that let you see the performance of your social media as a whole. The critical insights we gain also pinpoint opportunities for growth, so your brand continues to thrive and achieves a higher ROI (return on investment) from your campaigns.
Always Growing
We’re constantly refining the data-driven strategies that power your social media marketing campaigns. You won’t find any complacency here; we aim to keep your brand growing into bigger and better things.
Establishing a vibrant presence on social media requires proactive management, and our creative minds excel in this regard. Our eCommerce social media marketing agency doesn’t build your campaigns randomly, though. Every move we make is strategic and based on the data we collect from your accounts.
Our Social Media Marketing Process
Our digital marketing services for social media consist of a proven-successful seven-step process. It’s a collaborative effort, and you’ll be participating every step of the way.
1. Onboarding
The onboarding process is crucial and lets us understand the fundamental components of your business, products, and ultimate goals for social media. You’ll come to know our team intimately, starting with a kickoff meeting with your project manager, art director, and stakeholders. During this initial consultation, you’ll complete a Discovery Questionnaire that digs deep into the heart of your brand and how you want it to grow. After you meet your dedicated Project Manager, they’ll complete your account setup by creating a Google Drive space, Project Tracker, Gantt chart, and Project Journal.
2. Research
At Connective, we take research very seriously. We don’t just skim the surface; we dive deep to discover which strategies and tactics produce the best results for your specific industry. Our due diligence doesn’t stop with the eCommerce market and social media platforms, either. We conduct a detailed analysis of your top competitors, picking apart their campaign structures to find out what makes them tick. All this painstaking research provides us with valuable information that we use to give your brand a competitive edge.
3. Strategy Development
Next, we take the substantial data we’ve gathered about your business and its position in the eCommerce market and put that knowledge to use. After a thorough evaluation, we begin custom-building and brainstorming your brand’s social media marketing strategy. In other words, we do search engine optimization (SEO) for social media, determining which channels and content deliver the best performance and will help you reach your objectives faster.
4. Reporting and Analysis
The foundation for every single marketing strategy we customize — whether for social media or another channel — is always raw data. We specialize in building robust yet highly flexible campaign frameworks that can accommodate frequent optimization and deliver high-performance results. Leveraging the insights and knowledge we’ve gained from all of the research and data analysis we’ve been working on will allow us to finalize your campaign. We will present to you our analysis of your company and how it can improve with the social media strategy we have tailored to you in a report. If you approve of it, we’ll start taking the steps to implement it.
5. Monthly Content Creation
Engaging, helpful, and compelling content is a fundamental element of social media marketing for eCommerce brands. Without regular uploads, fresh content, and proactive management, there’s no way to compete against other businesses in the same eCommerce segment. Thankfully, creating high-quality content is one task you won’t need to worry about; we’ve got you covered. You can expect a diverse range of content from the creative minds on our team. This includes engaging graphics, carousels, copywriting, short-form vertical videos, long-form horizontal videos, and much more.
6. Community Building
We help your eCommerce brand capitalize on the many opportunities social media offers, but one of the most rewarding is the chance to connect with your target audience and online community. Our team handles every last detail of your social media pages, establishing a positive and consistent presence for your business. While uploading content, replying to comments, and responding to messages may not seem that difficult, it’s a daily responsibility that can chew up a lot of time. Despite that, building a genuine relationship within your community and customer base is worth the commitment.
7. Improve and Iterate
Effective eCommerce marketing is a long-term process that requires frequently evaluating and updating your strategies. The fickle and fleeting landscape of social media can also have an unpredictable influence on the success of your campaigns. Our team is well aware of this. We take a proactive approach with regular strategy assessments to determine which tactics are producing results. Then, we “improve and iterate,” or, in other words, we continuously fine-tune your campaigns to optimize conversion rates and ROI.
FAQ
What is eCommerce in social media marketing?
Social media eCommerce marketing uses social media platforms to advertise or promote an online business. The goal is to increase awareness of the brand, generate interest in its products or services, and get more sales/customers.
Which social media platform is the best for eCommerce?
The best social media platforms for eCommerce businesses are Facebook and Instagram. However, Twitter, Pinterest, Snapchat, and TikTok are also ideal.
What does an eCommerce social media marketing agency do?
An eCommerce social media marketing agency provides professional services to help online businesses promote their products. They create ad campaigns, manage social media pages, engage with customers, produce content, and drive growth and revenue for their clients through platforms like Facebook or Pinterest.
