What Problems Can Digital Marketing Solve for a CBD Company?
Many CBD companies struggle to find legitimate platforms that allow them to purchase pay-per-click (PPC) ad space. Google, Facebook, Instagram, Amazon, and other platforms each have their own rules about advertising CBD products or listing them for sale in your store. This often means you need a sophisticated strategy that utilizes search engine optimization rather than PPC to position your company as an expert on the topic, according to Google’s guidelines.
At Connective, we’re an experienced CBD digital marketing agency with over five years of proven results in the CBD marketing industry. We can strategize to incorporate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) SEO content into your site to help you rank higher and reach your target audience.
Digital Marketing Tactics
We use a comprehensive strategy to help our CBD clients reach new customers. Through a combination of SEO content, email marketing, social media marketing, and web design strategies, we can help you attract and convert new customers and retain existing ones with fresh new content.
CBD SEO
As one of the best options for a CBD company, we can begin your CBD company’s SEO strategy or improve upon an already existing one. We’ll perform keyword research, competitor analysis, and more so we can update your website to fit the most optimal SEO strategies for the CBD industry.
Content Marketing
To push your website to the top of search results, creating useful and relevant content related to CBD is key. That’s why we offer content marketing; our copywriters can create helpful blog articles, service pages, and other articles related to CBD to help show Google’s algorithms that you are a reliable source and an authority site. This will push your website to the top of SERPs while also building repeat readers, netting more clients and traffic overall.
Email Marketing
With so many users checking their email daily, wouldn’t it be great if you could reach them through their inboxes? With our email marketing campaigns, including drip campaigns, abandoned cart campaigns, and more, you can. By sending personal emails to masses of potential customers, you can draw in repeat sales or even recapture people who changed their mind about making a purchase.
Web Design and UX
When your website has high amounts of traffic, the worst thing you could do is have a website that looks subpar and is difficult to navigate. We provide high-quality web design and UX services that will not only make your website look and feel incredible but also have a solid underlying framework and structure. This will not only boost your website’s rankings in search results, but it will also encourage visitors to interact more with your site, increasing the chances of a conversion.
Social Media Marketing
Social media is key to any brand’s development in this day and age. With people across all generations utilizing social media, not having a face on Twitter, Instagram, TikTok, and more is actively a detriment to your business. We can help you build an online persona and transfer your brand’s identity onto social media, so you can increase your visibility and build loyal followings that will dramatically increase your website’s traffic.
Creative Development
Are you in need of a rebrand or new logo? We’ve got you covered there too. Our expert team of in-house graphic designers will always be willing to assist you in brainstorming and creating any new type of media. Whether it’s a logo, marketing assets, brochures, packaging, or more, we can create something that will truly represent your brand and exceed your expectations.
PPC
Although PPC is difficult for CBD companies to utilize due to the aforementioned restrictions, many companies are starting to become more relaxed. For example, you can now market CBD topicals through Google. Although this alone may not be a proper justification for a widespread campaign, working with an agency that is able to help develop and implement a PPC campaign on a whim would be of great benefit as the digital landscape becomes more accepting of CBD.
Our Digital Marketing Process
We follow a seven-phase process to manage CBD marketing services for our clients. Reaching your target audience can be difficult, especially in the heavily restricted CBD online marketplace. At Connective, we’ll help you make the most of your website, web store, social media platforms, and other avenues to reach a wider customer base.
Our process begins when you first contact us about our CBD marketing services. We then conduct research and develop a custom-tailored strategy for your company. After launching your marketing campaigns, we monitor and track results to fine-tune future marketing campaigns and content pieces for a higher return on investment (ROI).
Onboarding
When you reach out to us for the first time, we’ll send you a Discovery Questionnaire to learn more about your goals. During our kickoff meeting, we’ll introduce you to your project manager, account manager, marketing team leader, and other important team members.
Research
Good marketing strategies begin with research. We’ll perform keyword research, competitor analysis, website content assessments, and run analytics on your current marketing strategy to determine the best steps moving forward.
Tracking and Monitoring
Before we begin implementing new plans and campaigns, we’ll first need to find out where and how it’d be best for your already existing digital marketing strategy to improve. On your website, we’ll monitor clicks, conversions, bounce rates, sales, and other key metrics to discover areas for improvement.
Reporting and Analysis
We offer a custom real-time marketing management dashboard where you can see how your strategies are working across different platforms, all on a single screen. We will also compile our data into monthly reports with a professional analysis and our expert recommendations. We’ll measure your data against key performance indicators (KPIs) to suggest improvements to your digital marketing campaigns.
We mine data using several tools for our analysis, including Google Analytics, Search Console, Surfer SEO, AHREF, and other essential marketing tools.
Monthly Campaign Creation
We’ll build monthly campaigns for SEO content, PPC ads, social media content, and email drip campaigns for newsletters and special offers. Our content will focus on positioning your company as an industry expert for a high domain authority (DA) ranking, as well as converting customers and retaining existing ones.
Monthly Campaign Execution
We can schedule social media posts, blog posts, email campaigns, and more. Google and other search engines like active sites that update content frequently. We can help you manage your content schedules or handle them for you so you can focus on filling orders.
Improve and Iterate
Through our monitoring and analysis month after month, we can determine which aspects of your campaigns are most successful and which need improvement. We can adapt your less successful advertising strategies to implement the winning aspects of your more successful marketing campaigns.
FAQs
What makes online marketing for CBD products challenging?
Various restrictions and regulations make it difficult for many CBD companies to advertise their products across different platforms. Each platform has its own restrictions for what products they allow and what type of marketing is permissible. We offer CBD marketing services that take advantage of our deep knowledge of current and changing regulations.
How do I market my CBD products online?
At Connective, we offer professional online CBD marketing services to utilize our expertise in regulatory restrictions for advertising CBD products online. We use a combination of SEO content marketing, social media marketing, web design, and email marketing to promote your CBD company.
What Unique Challenges Do CBD Companies Face in Digital Marketing?
CBD companies encounter stringent advertising regulations on platforms like Google, Facebook, and Amazon. These restrictions necessitate specialized SEO and digital marketing strategies compliant with both platform-specific rules and broader federal guidelines.
How Does Connective Web Design Approach SEO for CBD Companies?
Connective Web Design employs a comprehensive SEO strategy that includes thorough keyword research, competitor analysis, and optimization of both front-end and back-end website elements. This approach enhances search engine rankings and effectively targets the desired audience.
Can CBD Companies Benefit from Content Marketing?
Yes, content marketing is vital for CBD companies. Connective Web Design creates relevant, high-quality content that positions these companies as authoritative sources in the CBD industry. This improves search engine rankings and educates and engages the target audience.
What Role Does Email Marketing Play in CBD Marketing Strategies?
Email marketing is a powerful tool for CBD companies, allowing them to reach customers directly in their inboxes. Connective Web Design’s strategies include personalized email campaigns like drip and abandoned carts to drive sales and maintain customer engagement.
How Important is Web Design and User Experience for CBD Websites?
Web design and user experience are critical for CBD websites, especially with high traffic volumes. Connective Web Design focuses on creating visually appealing and easy-to-navigate websites, which helps retain visitor interest and potentially increase conversion rates.
What is the Significance of Social Media Marketing for CBD Companies?
Social media marketing is essential for building a brand’s presence and reaching a broader audience. Connective Web Design assists CBD companies in establishing a solid social media presence, which is crucial for engaging with customers across various platforms and driving website traffic.
Does Connective Web Design Offer Creative Development Services for CBD Brands?
Yes, Connective Web Design provides creative development services, including branding, logo design, and the creation of marketing assets. These services are tailored to enhance the visual appeal of CBD brands and effectively communicate their unique identity.
Is PPC Advertising Viable for CBD Companies?
While PPC advertising for CBD companies is challenging due to various restrictions, it’s becoming more feasible as regulations evolve. Connective Web Design stays abreast of these changes and is prepared to implement PPC strategies as opportunities arise.
How Does Connective Web Design Tailor Its Digital Marketing Process for CBD Companies?
Connective Web Design follows a tailored, multi-phase process that includes initial research, strategy development, campaign execution, and continuous improvement. This process is designed to adapt to each CBD company’s unique needs and goals, ensuring effective reach and engagement with their target market.
