Copywriter

Connective is a tight-knit team of experts with decades of combined experience. We value continuous learning, collaboration, and data-driven solutions, with a strong focus on taking ownership of individual results. Our client-centric approach is built on honesty, openness, and genuine care for client success. Our laid-back yet professional work environment encourages teamwork and transparency in a fast-paced setting.

We are seeking a highly skilled and creative Copywriter to craft compelling and conversion-focused content for websites, ads, SEO campaigns, and more. The ideal candidate will excel in storytelling, have a strong grasp of SEO best practices, and leverage AI tools as an aid to enhance efficiency while maintaining originality and creativity. This role requires a passion for writing, an eye for detail, and the ability to edit and oversee the work of other writers to ensure consistent quality.

This is a remote position where you will be working 38 to 40 hours on weekdays, with very occasional weekend and overtime work.

About the Job

Location: This is a fully remote role open to U.S.-based candidates only.

About the Team: Connective is a full-service marketing and web design agency. We value multi-disciplinary team members who contribute various skills beyond their primary specialty. We encourage continuous learning and personal growth through exposure to new disciplines and experiences.

Where You’ll Fit In: As a Copywriter, you will work on a wide range of writing projects, from creating SEO-driven content to writing compelling ad copy, website headlines, product descriptions, and editorial guidelines. You’ll collaborate closely with clients and internal teams, including marketing specialists, project managers, and account managers. You will also help manage and edit content from outsourced writers, ensuring all copy aligns with client goals, brand standards, and SEO strategies.

Essential Duties

• Write engaging and conversion-focused content for websites, ads, product descriptions, and more.
• Develop SEO-focused outlines and perform competitive research to create high-performing copy.
• Craft captivating headlines for website mockups, focusing on client goals and target personas.
• Collaborate with clients to understand brand objectives, target audiences, and personas.
• Create and implement editorial guidelines based on client input and branding needs.
• Edit and oversee the work of other writers to maintain high-quality output.
• Stay current on SEO best practices, leveraging AI tools as needed to streamline the writing process without compromising creativity.
• Write ad copy designed to capture attention and drive clicks.
• Ensure all content aligns with brand voice, client objectives, and target audience needs.
• Collaborate with marketing specialists, project managers, account managers, and clients to deliver outstanding results.

What We Offer

At Connective, great people are the key to achieving great things. We provide a supportive work environment with the following benefits:

• Semi-flexible start and end times.
• Medical, dental, and vision insurance.
• 401K with company match.
• Accrual-based paid time off, increasing with years of service.
• Sixteen paid holidays, including a week off between Christmas and New Year, and one floating holiday of your choice.
• Remote work.
• Yearly bonuses based on company profitability.
• Profit sharing based on company profitability.

Our work weeks typically range between 38 and 40 hours, Monday through Friday, with occasional weekends and overtime. We use a timer to track our work hours, which is crucial for client billing, setting pricing, and reviewing job profitability. This process is mandatory at Connective.

This position is not eligible for immigration sponsorship.

Education, Skills, and Experience

Required:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience in copywriting with a strong portfolio of diverse projects.
• Deep understanding of SEO best practices and competitive research.
• Familiarity with AI tools to enhance efficiency and output.
• Ability to write editorial guidelines and ensure brand consistency.
• Strong editing skills and the ability to oversee outsourced writers.
• Excellent communication and collaboration skills.
• Knowledge of systems like StoryBrand and other branding frameworks.
• Experience crafting content for diverse mediums, including websites, ads, and SEO-driven content.
• Ability to manage multiple projects and prioritize deadlines.
• Familiarity with content marketing strategies and tools.

Who We Are

Mission Statement: Empowering businesses to succeed through exceptional service, genuine empathy, and a deep understanding of our client’s needs. We form true partnerships, always putting our client’s success first, even if it does not directly benefit us.

Core Values:

1. Highly-skilled experts: We’re the go-to pros, always sharpening our skills to stay ahead.
2. Client-focused service: Our client’s success is our mission. We’re all in, always.
3. Detail-oriented: The little things? Yeah, they matter to us—big time.
4. Self-motivated: We’re the type who gets things done, without needing a push.
5. Follow-through: We say what we’ll do, and then we do it. Simple as that.
6. Data-driven: Decisions backed by data, because guesswork isn’t our style.
7. Kind: No jerks allowed—just a team that’s positive, humble, and ready to lift others up.