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Category: Video Article

concept image of man at computer working on cost per acquisition

Are You Using Cost Per Acquisition (CPA) in Your Google Ads Strategy?

In theory, Google Ads sounds like a pretty hands-off marketing

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What Are Primary and Secondary Conversion Actions, and Why Should You Care?

So you’ve got your Google Ads account all set up,

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How To Reap the Sweet Rewards of Internal Linking for SEO

If there’s one thing the Connective team has learned through

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How to Structure Google Ads Campaigns: The Ultimate Guide

When running a Google ad campaign on a limited budget,

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GA4 vs. Universal Analytics: What’s Different?

Love it or hate it, GA4 is here, and frankly,

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The Best Business Credit Card Strategy for Small Businesses

Over the last few weeks, I’ve been reading endless articles

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Niche-Specific SEO Pages = More Traffic & Conversions

Have you ever landed on a web page that spoke

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Importance of Punctuality at Work: Setting Examples, Not Excusing Mistakes

A lot of people understand the importance of punctuality at

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How To Smooth the Buyer’s Journey With Your Content Marketing Funnel

If you struggle to get conversions despite having A+ search

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How to Use Google EEAT to Enhance AI Generated Content

There’s no doubt about it — being able to write

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