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Voice-of-Customer Topical Authority: The 16-Week Framework for Search + AI Dominance

We stopped guessing. We started listening. Sales calls told us what to write. Everyone’s building pillar pages. Creating

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StoryBrand for B2B service homepages: a section-by-section playbook that converts

Teams can recite the seven steps. Their homepages still underperform. The gap isn’t theory; it’s translation. We learned

How to allocate your marketing budget (real benchmarks + sample plan)

Are you leaving money on the table? Businesses that strategically allocate their marketing budgets are twice as likely

The best law firm websites are intake engines

The best law firm websites are not brochures, but intake machines. They are built to do one thing:

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Why 90% of website projects fail (and your 7-step plan to avoid it)

Last week, a CEO called me. Six months into their website redesign, they were $75,000 over budget

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How to actually know if your website redesign worked

Most businesses launch a new website and have no clue if it’s actually working. You spend months planning,

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Information architecture for UX: How to build websites that actually work

Your website is probably confusing as hell. I audit sites every week. Same problem over and over –

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How to structure Google Ads campaigns (the right way)

Structuring your Google Ads campaigns can make or break your results. Do it wrong, and you’re basically setting

Man hand pick one of wood block from many wood block in row, metaphor to business concept in choose ideal company

How to choose a web design company that aligns with your vision

Choosing the right web design company can feel like searching for a needle in a haystack. With so

How to do a competitor analysis (Website, SEO, content & more)

As a business owner, it’s tempting to focus only on your own website and marketing strategy. But taking

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Future-proofing your ad strategy with Google’s Performance Max campaigns

If you’ve used Google Ads in the past, you’ve probably heard the term “Performance Max” floating around recently.

Maximizing ROI: Mastering cost per acquisition in Google Ads

Did you know that an optimized Cost Per Acquisition (CPA) in Google Ads can slash your marketing expenses

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What are primary and secondary conversion actions, and why should you care?

So you’ve got your Google Ads account all set up, and now you’re ready to start raking in

How to reap the sweet rewards of internal linking for SEO

If there’s one thing the Connective team has learned through experience, it’s that search engine optimization (SEO) is hard.

The best tips for successfully scaling Google Ads

When starting with Google Ads, it can be hard to tell when it’s time to scale your ad

Niche-specific SEO pages = more traffic & conversions

Have you ever landed on a web page that spoke directly to you? A page that made you

How to smooth the buyer’s journey with your content marketing funnel

If you struggle to get conversions despite having A+ search engine optimization (SEO) and a library of well-written

How to use Google EEAT to enhance AI generated content

There’s no doubt about it — being able to write content for your website with ChatGPT is pretty appealing, especially

Want to write a winning blog post? Here’s your 6-step SEO checklist for blog posts

I’ve had several clients come to me with this exact problem: They’ve written a blog post for their

Principles of great web design: Build it right, and they will come!

It’s the dream of every web designer. “I’m going to build an awesome website,” they say. “It’s going

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Learn how to rank new content faster in 4 steps

Bringing visitors to your site is hard. Maybe you’re new to this whole “building a website” thing. Maybe

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