How to allocate your marketing budget (real benchmarks + sample plan)

Are you leaving money on the table? Businesses that strategically allocate their marketing budgets are twice as likely

The best law firm websites are intake engines

The best law firm websites are not brochures, but intake machines. They are built to do one thing:

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Why 90% of website projects fail (and your 7-step plan to avoid it)

Last week, a CEO called me. Six months into their website redesign, they were $75,000 over budget

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How to actually know if your website redesign worked

Most businesses launch a new website and have no clue if it’s actually working. You spend months planning,

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Information architecture for UX: How to build websites that actually work

Your website is probably confusing as hell. I audit sites every week. Same problem over and over –

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How to structure Google Ads campaigns (the right way)

Structuring your Google Ads campaigns can make or break your results. Do it wrong, and you’re basically setting

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How to choose a web design company that aligns with your vision

Choosing the right web design company can feel like searching for a needle in a haystack. With so

How to do a competitor analysis (Website, SEO, content & more)

As a business owner, it’s tempting to focus only on your own website and marketing strategy. But taking

10 best UGC content examples: Content generation made easy

Ah, Doritos. Who doesn’t love these yummy, crunchy chips? You can get them in nearly any imaginable flavor,

Surfer SEO vs Ahrefs: Why you need both

Are you tired of lagging behind your competitors in the search results? Are you sick of spending hours

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Mastering cold emailing: Drawing in new customers with ease

Are you hitting a wall with your cold emailing efforts? Discover tactics within this article that will elevate

Shopify vs WooCommerce: Comparing eCommerce platforms

The eCommerce landscape eCommerce has grown markedly over the past several years. The COVID pandemic has hastened this

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What is the StoryBrand framework?

In the realm of marketing, storytelling has emerged as a powerful tool to engage and influence customers. What

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Topical authority: How to leverage it to boost organic traffic?

If you’ve worked on your website’s search engine optimization (SEO) strategy before, you know how multi-faceted SEO really

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Future-proofing your ad strategy with Google’s Performance Max campaigns

If you’ve used Google Ads in the past, you’ve probably heard the term “Performance Max” floating around recently.

Maximizing ROI: Mastering cost per acquisition in Google Ads

Did you know that an optimized Cost Per Acquisition (CPA) in Google Ads can slash your marketing expenses

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What are primary and secondary conversion actions, and why should you care?

So you’ve got your Google Ads account all set up, and now you’re ready to start raking in

How to reap the sweet rewards of internal linking for SEO

If there’s one thing the Connective team has learned through experience, it’s that search engine optimization (SEO) is hard.

The best tips for successfully scaling Google Ads

When starting with Google Ads, it can be hard to tell when it’s time to scale your ad

GA4 vs. Universal analytics: What’s different?

Love it or hate it, GA4 is here, and frankly, it’s a mess. If you’ve been clicking around,

Niche-specific SEO pages = more traffic & conversions

Have you ever landed on a web page that spoke directly to you? A page that made you

How to smooth the buyer’s journey with your content marketing funnel

If you struggle to get conversions despite having A+ search engine optimization (SEO) and a library of well-written

How to use Google EEAT to enhance AI generated content

There’s no doubt about it — being able to write content for your website with ChatGPT is pretty appealing, especially

Want to write a winning blog post? Here’s your 6-step SEO checklist for blog posts

I’ve had several clients come to me with this exact problem: They’ve written a blog post for their

How long should a blog article be? The strategic answer to ranking high

“How long should a blog article be to rank well in Google?” I get this question all the

Using Google trends to spot SEO opportunity before your competitors can even blink

What’s one of the things that every website owner wants most? To see their site at the top

Principles of great web design: Build it right, and they will come!

It’s the dream of every web designer. “I’m going to build an awesome website,” they say. “It’s going

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3 reasons to use wireframes for website designs

No one wants to be told that their baby is ugly. But that’s the risk you take if

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Learn how to rank new content faster in 4 steps

Bringing visitors to your site is hard. Maybe you’re new to this whole “building a website” thing. Maybe

Do you remember when Google called George Bush a “miserable failure?”

If you type “miserable failure” into Google, you might not expect to see links to presidential biography pages,

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The JCPenney SEO fiasco: How to tank your website in one simple step

Have you heard about JCPenney’s backlink-buying scandal? If you’re out of the loop, I’m here to fill you

Is SEO free? Here’s the short answer: No.

I can’t tell you how many times I’ve heard this question. People always ask, “Is SEO free?” Well,

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