Why your business needs contractor PPC services
Running a construction or home improvement company means juggling many different things. You must manage your team, communicate with clients, and deliver top-notch work. With so much to handle, marketing often shifts to the back burner.
You may rely on word-of-mouth recommendations and traditional advertising in local media, but that’s not enough in today’s competitive market. You must reach your clients where they are — that is, online — and that’s precisely what our contractor PPC services help you do.
High-powered PPC campaigns for impressive results
The great thing about PPC advertising is that it puts you in touch with people who are actively looking to hire a contractor. With the right campaign structure, your ad will appear before people who need a construction company, roofer, or kitchen contractor right now, and every click will give you an excellent chance to convert the viewer into a paying client.
PPC for contractors is highly location-centric, which is crucial when advertising in a specific area. For instance, if a potential client types “home improvement near me” into their device, they’ll only see your ad if they’re in an appropriate location.
So, what makes our contractor PPC services so effective?
Precise targeting
We base our campaigns on deep knowledge of your industry and specific market niche, custom-tailoring your ad campaigns to fit the clients you’re targeting. With Connective, you can forget about hit-or-miss ads that waste money. We’ll produce expertly researched long-tail keywords to ensure your ads appear in front of the right people and include negative keywords to hide your ad from viewers not interested in your services.
Quick results
PPC gives you instant results, so it’s the perfect marketing strategy for starting a new business or gaining clients quickly. You’ll start appearing in relevant search results as soon as you launch your campaign. While SEO is a sound digital marketing strategy, it usually takes months to make a visible difference in traffic.
Easy tracking
Even if you know nothing about PPC advertising, with Connective, you can easily track your campaigns on a user-friendly, intuitive platform. You can check campaign performance, see where your advertising dollars are going, and evaluate ROI at any moment.
Data-driven strategies
Guesswork has no place in PPC for contractors. We build our campaigns on hard data and keep tracking key metrics to make your ads even more effective over time. We’ll perform A/B split testing to determine which ads deliver the best results and experiment with new strategies to increase your campaigns’ conversion rates.
Versatility
Our PPC campaigns generate outstanding results, whether you opt for a plain text Search Ad, a Display Ad with pictures or video, a Shopping Ad, or social media ads.
Constant improvement
At Connective, constant innovation and improvement are our core PPC strategies. We use our years of industry experience and a solid results-oriented approach to produce better ads with improved ROI. We research, launch, track results, manage, and improve while you reap the profits.
Our PPC process
How does PPC for contractors work in practice? At Connective, we use a tried-and-true seven-step approach to PPC services. Here’s what you can expect after you contact our agency.
Onboarding
All our campaigns start with a detailed questionnaire to understand your business niche and marketing goals. We’ll introduce you to the project manager and other team members who will be in charge of your campaigns, set up your account, and show you how to track conversions.
Research
Next, we’ll dive deep into your target market and your leading competitors’ advertising strategies to develop highly focused keywords to give you a fighting chance in a crowded market.
Reporting and analysis
We create our PPC campaigns based on the data we analyze while researching, so you know you’ll be getting a campaign guaranteed to be effective. We put our findings in a report, and if you like what you see, we’ll begin moving forward with implementation.
Monthly management
Every month, we’ll re-evaluate your campaigns’ keywords, negative keywords, ad copy, and budget to see what we can improve. We never stop at “acceptable” but strive for the absolute best.
Creative development
We do a lot more than research keywords and set up ads. We’ll power up your ad campaigns with killer images, engaging video (if needed), and compelling landing pages with powerful CTAs.
A/B split testing on landing pages
Which landing page delivers better results? Our A/B landing page testing eliminates guesswork and helps generate more conversions in PPC for contractors.
Improve and iterate
We use constant analysis and monitoring to see which parts of your campaign work great and which could use improvement. Then, we implement our findings to fine-tune your campaigns.
FAQ
Should I focus on SEO or PPC if I have a limited marketing budget?
SEO is a long-term strategy that helps you capture organic traffic. PPC produces instant results by pitching your services directly to people actively looking for a contractor. You should invest in both, but you may allocate more of your budget to PPC if you need a quick revenue boost.
How can I prepare to launch a PPC campaign?
Before you invest a lot of money in PPC ads, you should optimize your landing pages and audit your website to ensure it performs smoothly on all devices.
How much does PPC for contractors cost?
The total cost of contractor PPC services will depend on your niche, location, keywords, preferred ad content (text, images, etc.), the platforms you’re targeting, and more. Our digital marketing experts at Connective will be happy to help you work out a realistic PPC plan that fits your budget.
