Importance of a professional corporate website
Over 70% of American businesses have websites. If yours doesn’t, your competition will outperform you every time.
To stand out from the rest of the pack, you need a robust strategy and a data suite that helps you keep your finger on the pulse of your digital presence. Connective offers both of these in spades.
Benefits of a strong corporate website design
Why is having a quality corporate website design so important in this day and age? Because without one, your site may languish at the bottom of the SERPs where users can’t find it.
A powerful corporate website design, on the other hand, offers perks like those below.
Enhances brand image and credibility
If your brand’s image isn’t as strong as you might like, it’s possible to reverse this trend by:
- Correcting mobile responsiveness issues
- Fixing broken and outdated links
- Modernizing your site with an attractive layout and easy navigation
A new corporate website can also work wonders for your corporation’s credibility. A recent Pew Research Center survey suggested many Americans have come to trust small businesses over corporations.
That’s often because corporate websites feel cold, sterile, and impersonal. It’s possible to fix such rank-tanking issues with great corporate website design that puts the needs of your users first and foremost.
Improves user experience (UX) and navigation
The average engagement rate is 1% to 3.5%, but yours could be lower if your website is behind the times.
Our corporate website design services can improve engagement rate by:
- Making your site easy to navigate
- Ensuring good flow between links and menus
- Including clear calls to action
Increases lead generation and sales conversions
Over 60% of Americans admit to abandoning online shopping carts on corporate websites because of poor user experiences. A poorly designed website could be to blame if you’ve spotted an uptick in this behavior.
Are you struggling to generate leads and convert tire-kickers into buyers? Say goodbye to abandoned shopping carts with Connective’s corporate web design services. We can help prevent you from leaving money on the table and put your company in a better position to increase profits.
Strengthens brand storytelling and communication
Who doesn’t love a good story? One of the best ways to boost conversion rate is through brand storytelling on your website. Consumers who understand your company’s story are more likely to shop with you.
The problem, of course, is communicating that story, which isn’t always easy when your website is slow to load or hard to navigate. Connective can correct these issues by:
- Optimizing images
- Removing unnecessary clutter
- Adding helpful internal and external links
Builds trust and authority within your industry
Consumers are more likely to trust companies that take SEO optimization seriously because it demonstrates that they truly care about their needs.
Connective boosts customer trust with:
- UI/UX design
- Website security services
- Responsive web design practices
Our corporate website design process
During our corporate website design process, we start with what makes your customers tick and finish with a robust website that satisfies their needs. See what takes place during each one below.
Onboarding
During onboarding, you’ll complete a Discovery Questionnaire to help us understand the vision you have for your new site. Next, your team will meet with ours in a kickoff meeting to discuss your project’s details in depth.
Architecture
Once we’re all on the same page, we’ll solidify your project’s sitemap and site architecture and develop wireframe designs to help you see what your website will look like. We use proven designs and data to create a site architecture that drives results and moves customers where you want them to go.
Web design
We’ll schedule Design Strategy and Design Presentation meetings to showcase our web page designs. If you love what you see, great! You’re welcome to approve everything immediately.
Our team offers a robust web design catalog and have helped dozens of business owners just like you, so we’re confident you’ll be pleased with the results.
Web development
When you’re happy with our designs, the web development stage will begin. We’ll install WordPress and the necessary plug-ins and implement your design templates properly so your site looks its best on all devices. This stage involves:
- Integrating your CRM
- Installing conversion tracking
- Adding pages and menus
- Setting up your social media presence
Pre-launch
We’ll put your new corporate website through a detailed QA process before hosting a website walkthrough meeting. At this meeting, we’ll present your new site to you and ask you to run tests to see how it performs on your end.
Launch, QA, and training
Your new corporate website will be finished, and we’ll push it live so you can begin using it to generate leads and convert sales.
Maintenance
We provide a variety of services to support your website post-launch, such as monthly marketing. We can also help update your website’s software and handle other maintenance tasks moving forward.
Key features of a successful corporate website
Learn about the key features found in the most successful corporate sites below.
User-friendly navigation
The best corporate websites are easy to navigate with links and menus that make sense and take users where they want to go. We make sure that it doesn’t take an excessive number of clicks for users to find their destination.
Responsive design
Zillow, Craigslist, and Wikipedia are the fastest-loading websites on the web. How does yours stack up? We incorporate responsive design for the speediest possible loading times. We’ll also use tools like Pingdom and GTmetrix to verify your site’s load speed.
Compelling content
The most enticing corporate websites have unique content full of important information about everything from a company’s roots to its latest products. This content is updated regularly according to the latest trends in competitor metrics and the market as a whole.
Visual appeal
Does your corporate website look like something from the 1990s? Users crave fresh, modern designs, and we’ll help you give them exactly that.
Security features
Trust is king for corporate websites, which is why we employ top-notch website security features to ensure customers feel safe using yours.
SEO optimization
Winning corporate websites utilize search engine optimization to incorporate keywords, internal links, and other important SEO elements.
Why choose us for your corporate website design?
Why go with Connective for your corporate website design company? We’ve got plenty to boast about when it comes to corporate web design, but the most important thing is always you, your business, and your customers. Because we operate with a customer-first mentality, we’re confident you’ll love being our customer, too.
Experienced design and development team
Our team has more than 12 years of delivering proven results for our clients, and we come from a diverse professional background in fields such as project management, art direction, and marketing coordination.
Proven track record with corporate clients
We’ve worked with many corporate clients in the past and have earned rave reviews. Some of our happy clients include:
- SUPA Naturals
- Blake Harris Law
- TDI Packsys
- San Diego Filmworks
Commitment to quality and excellence
Our proven process allows our team to provide clients with an unmatched level of quality and excellence. We work closely with clients to customize their websites and marketing to fit their needs.
FAQs about corporate website design
Have additional questions about our corporate design services? Look for answers below.
What is the typical timeline for a corporate website design project?
The typical timeline for a corporate website design project is determined on a case-by-case basis. After hearing about your project, we can give you a better idea of how long it will take to complete it.
How do you ensure a website meets corporate branding guidelines?
We develop a “brand identity bible” by working with your team to ensure that all content and branding reflects the vision for your company.
What kind of support do you offer after a website goes live?
We offer any kind of support you need after your website goes live. That includes marketing, maintenance, website updates, security patches, and monitoring.
Can you redesign our existing corporate website?
Yes, we can redesign your existing corporate website to make it more effective.
How much does it cost to design a corporate website?
The cost of designing a corporate website depends on the scope of the work involved in delivering services to your corporation. Consult with our team to get an estimate!
Does Connective provide other services as well?
As a full-service digital marketing company, Connective offers services beyond corporate website design, including SEO, paid ads, branding, and more. Check out our services page to get an overview.
