Paid Search Manager

Connective is a tight-knit team of experts with decades of combined experience. We value continuous learning, collaboration, and data-driven solutions, with a strong focus on taking ownership of individual results. Our client-centric approach is built on honesty, openness, and genuine care for client success. Our laid-back yet professional work environment encourages teamwork and transparency in a fast-paced setting.

We are seeking an experienced and data-driven Paid Search Manager to lead paid advertising campaigns across platforms like Google Ads and Bing. The ideal candidate will possess expert-level knowledge of paid search strategies, a strong grasp of analytics and optimization techniques, and the ability to manage multiple clients across diverse industries. This role requires both strategic thinking and hands-on campaign management to deliver measurable growth for our clients.

This is a remote position where you will be working 38 to 40 hours on weekdays, with very occasional weekend and overtime work.

About the Job

Location: This is a fully remote role open to U.S.-based candidates only.
About the Team: Connective is a full-service marketing and web design agency. We value multi-disciplinary team members who contribute various skills beyond their primary specialty. We encourage continuous learning and personal growth through exposure to new disciplines and experiences.

Where You’ll Fit In: As a Paid Search Manager, you will develop and execute paid advertising strategies to meet client goals, whether for lead generation or e-commerce growth. You will collaborate with clients, account managers, and junior paid search specialists to optimize campaigns and drive results. Your responsibilities will include keyword research, ad copy creation, conversion rate optimization, and performance reporting. A strong understanding of data analysis, bid strategies, and Google Tag Manager will be essential for success in this role.

Essential Duties

• Manage and optimize paid search campaigns on platforms like Google Ads and Bing.
• Develop marketing strategies tailored to client goals and objectives.
• Conduct detailed keyword research and implement effective bid strategies.
• Write compelling and conversion-focused ad copy.
• Monitor and optimize campaigns for conversion rate improvements and ROI.
  Set up new accounts, including Google Tag Manager integrations, and ensure accurate tracking.
• Conduct experiments and split tests to refine campaign performance.
• Collaborate with account managers and junior paid search specialists to streamline workflows.
• Provide detailed reports to clients, substantiating campaign performance and insights.
• Leverage analytics platforms, including Google Analytics and native tools, for data-driven decision-making.
• Maintain strong business acumen and communicate effectively with clients about strategies and outcomes.

What We Offer

At Connective, great people are the key to achieving great things. We provide a supportive work environment with the following benefits:

• Semi-flexible start and end times.
• Medical, dental, and vision insurance.
• 401K with company match.
• Accrual-based paid time off, increasing with years of service.
• Sixteen paid holidays, including a week off between Christmas and New Year, and one floating holiday of your choice.
• Remote work.
• Yearly bonuses based on company profitability.
• Profit sharing based on company profitability.

Our work weeks typically range between 38 and 40 hours, Monday through Friday, with occasional weekends and overtime. We use a timer to track our work hours, which is crucial for client billing, setting pricing, and reviewing job profitability. This process is mandatory at Connective.

This position is not eligible for immigration sponsorship.

Education, Skills, and Experience

Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven expertise in managing paid search campaigns on Google Ads and Bing.
• Strong understanding of conversion rate optimization and split testing.
• Proficiency with Google Tag Manager, Google Analytics, and native analytics platforms.
• Exceptional ability to write effective ad copy.
• Demonstrated experience with lead generation and e-commerce campaigns.
• Business acumen to discuss strategies and outcomes with clients.
• Strong organizational skills to manage multiple clients simultaneously.
• Experience mentoring junior specialists.
• Familiarity with automation tools and setting up scalable processes.
• Track record of delivering measurable results through data-driven strategies.

Who We Are

Mission Statement: Empowering businesses to succeed through exceptional service, genuine empathy, and a deep understanding of our client’s needs. We form true partnerships, always putting our client’s success first, even if it does not directly benefit us.

Core Values:

1. Highly-skilled experts: We’re the go-to pros, always sharpening our skills to stay ahead.
2. Client-focused service: Our client’s success is our mission. We’re all in, always.
3. Detail-oriented: The little things? Yeah, they matter to us—big time.
4. Self-motivated: We’re the type who gets things done, without needing a push.
5. Follow-through: We say what we’ll do, and then we do it. Simple as that.
6. Data-driven: Decisions backed by data, because guesswork isn’t our style.
7. Kind: No jerks allowed—just a team that’s positive, humble, and ready to lift others up.

We would love to hear from you if you are a talented and dedicated Paid Search Manager who aligns with our values and seeks a dynamic team. Join us at Connective and make a meaningful impact in the marketing space.