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You’ve built something remarkable, but the right people don’t know it yet. It’s time you had media coverage that authentically positions your expertise and effortlessly attracts qualified prospects who already trust you.
Your PR isn’t just expensive. It’s invisible where it matters. You’re getting coverage in publications your customers don’t read, press releases that journalists delete, and monthly reports full of “impressions” that never turn into deals. Stop letting outdated PR tactics limit your pipeline and waste your budget.
Meanwhile, your competitor just closed three enterprise deals because Forbes called them first for an industry quote. They’re not smarter than you. They just understand that real PR builds relationships with the specific journalists who actually influence your market. Quality over quantity. (Spoiler alert: That’s exactly what we do differently.)
Most agencies blast generic pitches to thousands of contacts, hoping something sticks. But here’s the reality: journalists delete 89% of mass pitches immediately. You need precision relationships with the journalists who matter, whether that’s 10 or 50. Our team creates custom PR strategies that help businesses like yours become the trusted source journalists actually want to quote.
Public Relations
Our custom PR approach revolves around your actual expertise. No fake angles, just strategic relationship building and genuine story development throughout. As a non-agency, you work directly with senior practitioners who understand both PR and business strategy. We deliver media coverage that never sacrifices business impact for vanity metrics, ensuring both market authority AND real pipeline results.
Everything we do is backed by strategies that turn media mentions into qualified meetings. We don’t even begin pitching until we know which publications your buyers actually trust.
Get a credibility boost with media coverage that positions you as the industry leader worth quoting, without sacrificing authenticity or your unique perspective. Within 12 months, journalists will call you first.
Your expertise will be strategically mined to uncover the contrarian insights and valuable perspectives journalists crave (and that look like nobody else’s). Real stories from real experience. That’s the secret sauce.
Strategic PR engagements begin at $5,000 per month with a 6-month minimum to build meaningful journalist relationships. This includes: story mining and development, journalist research and outreach, relationship management, coverage amplification, monthly reporting with CRM attribution, and sales enablement tools. Every strategy is customized based on your industry’s media landscape and competitive positioning. Use our pricing calculator or inquire now for a custom quote.
Building meaningful media relationships requires systematic foundation work upfront. Not mass email blasts. Not AI-generated pitches. Real research into what makes businesses in your space get quoted, analysis of competitor coverage patterns, and genuine relationship building with journalists who shape your industry.
Most companies won’t invest this time. They want coverage tomorrow. They’ll keep paying for press releases nobody reads while you build the relationships that generate coverage for years.
Key Reality Points:
This isn’t a campaign. It’s building an asset that compounds forever.
…sales conversations start with skepticism
Your sales team has to build credibility from scratch on every call. Media coverage would pre-establish trust, making prospects come to you already believing in your expertise.
…you’re invisible during the research phase
Buyers research solutions for months before reaching out, and you’re not part of those conversations. Strategic PR puts you in the articles they’re reading during their decision journey.
…you need differentiation beyond features
Your product is great, but so are your competitors’. Media coverage that showcases your unique perspective and expertise creates differentiation that can’t be copied.
…your CEO has insights worth sharing
Your leadership team has contrarian views and proven expertise that could influence industry conversations. But without media relationships, those valuable perspectives stay internal instead of building market authority.
How We Build Your Media Authority
We set up your easy-to-use project management tools and kick things off with a meeting you’ll actually look forward to. But before we even get there, we’ve already analyzed your past media mentions, competitor coverage patterns, and industry media landscape. The agenda? We’re diving deep into your expertise, customer insights, and those contrarian perspectives journalists love. This isn’t guesswork. It’s systematic research into what makes businesses in your space get quoted. (Already nervous about being in the spotlight? Don’t worry. We promise to make you look brilliant.)
We’ll identify the exact journalists whose coverage influences your buyers. Not random media databases with thousands of contacts. Whether it’s 10 journalists or 50, we focus on quality over quantity. Time to study what they write about, what stories they’re chasing, and what frustrates them about typical pitches. We use tools like Cision and Muck Rack to track their recent coverage and understand their beats. (Psst… this is how we get response rates 10x higher than industry average!)
Now for the human stuff. We build genuine relationships with journalists by understanding their needs and providing valuable insights. No mass pitches or generic templates here! Think of us as your media matchmaker, connecting your expertise with journalists who actually need it.
Time for another meeting, but no new faces! The team you’re already coming to know and love will review our pitch strategy and target publications. Then we craft customized pitches that position your expertise within stories journalists are already writing. Plus, every pitch is optimized to showcase why you’re the expert worth quoting. If you’re also working with us on SEO or content, we coordinate to ensure every piece of coverage strengthens your overall digital presence.
You’re celebrating, we’re celebrating… You got coverage! But we don’t stop there. We maximize every placement across social media, sales materials, and your website. Your sales team gets custom enablement tools: email templates with media mentions, slide decks featuring coverage, and CRM integration to track attribution. Every media win is documented and weaponized for business growth, explained in a way even those “allergic to marketing” team members can use, guaranteed.
If “relationships” wasn’t already our whole thing, it’d 100% be “momentum.” We systematically build your presence from trade publications to mainstream media. Each placement makes the next one easier, creating a compound effect that positions you as the default industry expert.
Leaving you hanging just isn’t our style. That’s why our support doesn’t stop at first coverage. You can count on us for ongoing relationship management, story development, and strategic pitching. We’re here to make media coverage something that consistently drives pipeline. (Yes, we heard that huge sigh of relief!)
We know investing in PR is a big decision, and it’s one we want you to make with confidence. If your question isn’t listed below, reach out to us directly to ask. We’re happy to help.
Our strategic approach typically generates first coverage within 60-90 days in trade publications. Mainstream business media takes 4-6 months of relationship building. But here’s the exciting part: coverage compounds. Early wins make future placements exponentially easier to secure.
We target the publications your buyers actually read and trust, from industry trade journals to Forbes and TechCrunch. The specific outlets depend on your industry and audience. We’ll map out your media landscape during our research phase, identifying every publication that influences your market. And yes, we’ve had success with all the big names you’re thinking of.
Journalists want contrarian insights, industry trend analysis, customer success patterns, and operational innovations. The best stories come from your real experience and expertise, not manufactured angles. If you’re solving interesting problems, you have stories worth telling.
Here’s the reality: the best PR isn’t about being controversial. It’s about being insightful. Every company has unique perspectives from serving customers. We find the angles that position you as an expert, not a provocateur. Trust us, you’re more interesting than you think!
Absolutely, though our focus is building the authority that prevents crises. Strong media relationships and established thought leadership provide protection when challenges arise. Think of it as reputation insurance that also drives revenue.
The party doesn’t stop at publication! We amplify coverage everywhere: social media, email signatures, sales decks, website badges, and investor updates. One piece of great coverage should generate value for months. We make sure it does.
Yes! While we love our Houston roots, we work with companies nationwide. Great stories transcend geography, and most journalist relationships are built virtually anyway. Your location won’t limit your media potential.
We guarantee strategic effort, genuine relationship building, and our proven process, not specific placements. Any agency promising guaranteed coverage is either buying it (not earned media) or being dishonest. What we do promise: targeted pitches that convert at 30%+ versus the 3% industry average.
Traditional PR measures impressions and reach. We measure pipeline influence and revenue impact. Most agencies assign junior account executives to pitch templates. As a non-agency, your strategic PR is handled by senior practitioners who actually understand your business. We don’t blast press releases to thousands; we build relationships with the journalists who matter. Spoiler alert: That’s the real secret sauce for PR that drives business results.
We track metrics that matter using real tools and attribution. We integrate with your CRM to track deals influenced by coverage, use Google Analytics to measure traffic from media mentions, and monitor domain authority improvements from high-quality backlinks. Monthly reports show: mentions by tier-1 publications, sales-attributed coverage, share of voice versus competitors, and actual pipeline impact. Every metric ties back to revenue, not vanity.
Plan on 2-3 hours monthly for story development sessions and 1-2 hours for media prep when opportunities arise. Your expertise is essential, but we handle all the heavy lifting: relationship building, pitching, and follow-up. You focus on being brilliant; we’ll handle making sure everyone knows it.
Wouldn’t it be fantastic if press releases actually worked? But here’s the reality: journalists ignore 99% of them. We focus on relationship building and strategic pitching. When actual news requires a release, we’ll craft it strategically, but that’s maybe 10% of effective PR.
Ideally, yes. PR amplifies what already exists. If your website doesn’t convert or your brand feels generic, media coverage will drive traffic that bounces. We often recommend starting with brand strategy and web design to create a foundation worth promoting. That said, we can work in parallel, building your media presence while you strengthen your foundation.
Transform your thought leadership into content that ranks, converts, and positions you as the expert.
Every media mention becomes fuel for owned content that dominates search results. PR content feeds your blog for months, creating a library of third-party validated expertise. We help you build the content foundation that makes journalists see you as the obvious expert to quote. Learn more >>
High-authority media backlinks boost your domain authority and search rankings.
When Forbes links to you, Google pays attention. Every piece of coverage strengthens your SEO through high-authority backlinks that would cost thousands to acquire otherwise. We ensure every mention includes strategic links that boost your organic visibility and make you easier to find. Learn more >>
Turn media wins into social proof that builds community and drives engagement.
We help you leverage every media mention across social channels for 6+ months of content. Your sales team gets enablement tools built from media coverage, making every mention work harder. Your coverage becomes content that keeps working long after publication. Learn more >>
When you work with Connective, you’re not just getting PR services. You’re building a permanent competitive advantage. While your competitors rent attention through ads, you’ll own relationships with journalists who shape your industry’s narrative. (And yes, we’ll absolutely remember your CEO’s favorite interview topics.)
Our crew will take the time to understand your unique insights, analyze your competitive landscape, and build a systematic approach to media dominance. We don’t just pitch stories. We position you as the trusted source journalists call first, turning your expertise into the kind of authority that pre-sells prospects before they even reach out. This isn’t a campaign that ends. It’s an asset that appreciates.
