March 26, 2015

Making Your Copywriting Sparkle, So That Your Website Meets Its Goals

As you contemplate either revising your business website from wholesale or improving it by tweaking, changing colors, adding graphics, and so forth, you probably also want to take a look at your copywriting. Copywriting is kind of a mystical art. […]
March 19, 2015

Expressing “Constructive Criticism” about Your Website Design Constructively

Whether you’re already knee-deep into revising the contents, structure, flow and design of your small business website, or you’re just contemplating reworking the site, you’re undoubtedly hoping for a smooth and simple process. Perhaps you have “low drama” people on […]
March 12, 2015
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Radically Redesigning Your Website Versus Incrementally Making It Better

As a business owner who wants to make a variety of changes to your website – or perhaps build or design a new site from scratch – you face important decisions about how you want to invest your energies. Should […]
February 25, 2015
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3 SEO Mistakes That Are Secretly Costing You Money (That Even the Pros Often Make)

As you’re renovating your website design and focusing on improving your SEO profile, social media strategy and overall design aesthetic, you want to focus on only what’s essential. As we’ve discussed before, even when you’re doing a simple redesign, it’s […]
February 18, 2015
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When Should You Resist “Doing Something” About Your Website?

If you own a small business, and you have any kind of presence online, there will always be some little angel sitting on your shoulder alerting you that your website “could be better.” •    You could add more content; •   […]
February 11, 2015

The Hidden Perils of the “Uncanny Valley” When You’re Doing Website Redesign

Even though your small business website may be in a state of disarray – possibly even tatters – you have a vision that, over time, you will be able to improve the site incrementally and eventually reach a point where […]
February 4, 2015

The Advantage of Getting a Fresh Pair of Eyes on Your Web Design

Maybe you’re revamping your small business web design because the old version just hasn’t been attracting the number of clients (or the type of clients) you had anticipated. Or maybe you’re rebuilding your website and other branding materials because your […]
January 28, 2015

What If Your Business Partner Hates Your New Website, But You Love It [Or Vice Versa]?

Doing a website redesign or building a website from scratch for a small business can be at once an art and a science. On the one hand, you can definitely measure attributes of web redesign success through metrics, such as […]
January 22, 2015

Going Back and Forth (And Back And Forth And Back And Forth) On Your Website Design?

At the beginning of any website design project, the goals and parameters all seem so clear. Perhaps you’re looking to revise a small business website and add a shopping cart and other cool e-commerce functionalities. Or maybe you’re hoping to […]
December 31, 2014

Should You Allow People to Post Comments on Your Small Business Website?

Whether you’re mapping out a redesign for your company’s website or building a mobile presence from scratch, you have a vague idea that you need to (or want to) “connect” with those who stumble upon your website or with prospects […]
December 24, 2014

Do-It-Yourself Web Design Solutions – Are They Really As “Low Cost” As People Say?

You own a medium sized business that needs a new website or a website “facelift.” Should you hire a company or a designer to do the polish for you? Or should you put on your “jack of all trades” hat […]
December 17, 2014

When It Comes to Web Design, Remember This: The Perfect Is the Enemy of the Good

Perhaps your website is in its 12th incarnation. You have revised the site so many times — and gone off in so many different directions — that you can’t even recall the original design, nor can you count the number […]
December 10, 2014

How to Communicate More Efficiently with Your Web Designer

We’ve spilled a lot of virtual link over the last few months about the process of how to find a great web designer and achieve your small business goals with respect to creating an awesome website, SEOing it effectively, and […]
December 7, 2014

The Indescribable Joy of (Finally!) Having a Website Design That Actually Works For Your Small Business

As a small business owner who knows you need to either redesign your website or toss it out completely and start over from scratch, you’ve been hesitating to pull the trigger. Maybe you’ve interviewed several designers or design companies, but […]
October 29, 2014

How to Create an SEO-Friendly Web Design and Content Structure That Will Still Be Awesome in 2015… and in 2025

As 2014 winds down, SEOs and web design experts around the globe are busy prognosticating how Google’s search engine algorithms will evolve in 2015. (Yes, they also talk about Bing and Yahoo! and other search engines… but let’s face it: […]
October 22, 2014

On Choosing a Web Designer – Harder Than It Might Seem!

As a small business owner or entrepreneur who wants to create a business website or expand/revise your current site, you know that you need to recruit an excellent web designer (or web design team) to get the work done. But […]
October 15, 2014

Seeing Your Web Redesign as a Process, Not Just a Project

Maybe you’re running a small business that needs to redesign its website because you’ve gotten customer complaints or because you’ve been on the receiving end of too many snide comments from friends, relatives, and employees. Or perhaps you’re looking to […]
October 2, 2014

How to Make Your Landing Page Work

Creating an effective landing page can help you build your list, measure results and ultimately grow your business in a structured, systematic fashion. But what separates a decent landing page from a really good one? What general principles should you […]
September 25, 2014

What Is the Best Browser? [For Real]

Enough jokes about how awful the old versions of Internet Explorer were. Yes, the older IE versions certainly had their flaws, as the jokesters at reddit, 4chan and other sundry social media sites are fond to remind us. But if […]
September 18, 2014

Developing a Social Media Presence: 4 Cool Strategies

You just launched a new brick and mortar business, and you want to reach out to potential customers via Facebook, Twitter, a personal blog, and other social media methods. Or maybe you already have a vestigial presence online and in […]