How Our PPC Marketing Pricing Works
At Connective, we’ve designed a pricing model that’s not only transparent but also scales seamlessly with your success. Like a tax bracket system, you only pay the corresponding percentage for the portion of your ad spend that falls within each tier. Plus, as your campaigns grow, you unlock more advanced services to ensure your ROI keeps improving.
Base Management Fee
Every PPC campaign starts with a $1,000 fixed management fee, which covers foundational services like campaign setup, optimization, and reporting.
Ad Spend Management Fee
The ad spend management fee is calculated incrementally, with specific percentages applied to the portion of your ad spend in each tier:
- 12% on the first $50,000
- 10% on the next $50,000 (from $50,001 to $100,000)
- 8% on the next $50,000 (from $100,001 to $150,000)
- 6% on the next $50,000 (from $150,001 to $200,000)
- 5% on anything over $200,000
Example Calculation: Tier V ($250,000 Ad Spend)
To show how our pricing works, here’s how we calculate fees for an ad spend of $250,000:
- Base Fee: $1,000
- Ad Spend Management Fee:
- $50,000 × 12% = $6,000
- $50,000 × 10% = $5,000
- $50,000 × 8% = $4,000
- $50,000 × 6% = $3,000
- $50,000 × 5% = $2,500
- Total Fee: $1,000 (base) + $6,000 + $5,000 + $4,000 + $3,000 + $2,500 = $21,500
This progressive structure ensures that your costs grow smoothly, providing fair and predictable pricing as your campaigns scale.
Expanded Services at Every Tier
As your ad spend increases, you gain access to enhanced services that ensure maximum performance.
Tier I ($1,000 – $50,000):
- Standard maintenance & optimization
- Daily budget monitoring
- Ad copy creation
- Keyword analysis
- New campaign setup
- Monthly reports
- Negative keyword expansion
- Analytics setup
- Conversion tracking
Tier II ($50,001 – $100,000):
- Competitor analysis
- GEO targeting analysis
- Audience analysis
- A/B testing
- Remarketing list creation
- Multi-channel campaigns
Tier III ($100,001 – $150,000):
- Quarterly business reviews
- Market research
- Offline conversion setup
- Bid strategy adjustment & testing
- Full-funnel customer tracking
- Custom reporting & dashboards
Tier IV ($150,001 – $200,000):
- ROI & sales funnel analysis
- Conversion rate optimization
- Real-time dashboard monitoring
Tier V ($200,001+):
- In-person yearly strategy reviews
- Custom landing page creation & testing
Why This Works for You
- Fair and Scalable Pricing: You only pay the rate for the portion of your ad spend in each tier, keeping costs aligned with your campaign growth.
- Tailored Expertise: Each tier comes with expanded services, so your campaigns are always supported with the strategies and insights you need to thrive.
- Exceptional Value: From $1,000 to $250,000+ ad spends, our model ensures your budget is managed efficiently for maximum ROI.
Ready to see the Connective difference? Let’s talk about how our data-driven, scalable approach can take your PPC campaigns to the next level.
