Marketing Strategist

Connective is a tight-knit team of experts with decades of combined experience. We value continuous learning, collaboration, and data-driven solutions, with a strong focus on taking ownership of individual results. Our client-centric approach is built on honesty, openness, and genuine care for client success. Our laid-back yet professional work environment encourages teamwork and transparency in a fast-paced setting.

We are seeking a results-oriented Marketing Strategist to develop and implement comprehensive marketing plans that achieve client goals. This role requires in-depth market research, strategic planning, and a deep understanding of digital and physical marketing channels. The ideal candidate will have exceptional analytical and communication skills, with the ability to craft actionable plans for budgets of any size.

This is a remote position where you will be working 38 to 40 hours on weekdays, with very occasional weekend and overtime work.

About the Job

Location: This is a fully remote role open to U.S.-based candidates only.

About the Team: Connective is a full-service marketing and web design agency. We value multi-disciplinary team members who contribute various skills beyond their primary specialty. We encourage continuous learning and personal growth through exposure to new disciplines and experiences.

Where You’ll Fit In: As a Marketing Strategist, you will create and execute marketing strategies tailored to client objectives, budgets, and industries. Your role will involve deep research into markets and consumer behavior, identifying trends and opportunities, and developing strategies that span SEO, paid search, paid social, organic social media, email marketing, and more. You will collaborate with channel managers, web design teams, and clients to ensure cohesive and effective campaigns that deliver measurable results.

Essential Duties

• Conduct in-depth market research to identify trends, opportunities, and consumer behaviors.
• Develop actionable marketing strategies tailored to client goals and budgets, ranging from small-scale to multi-million-dollar campaigns.
• Collaborate with channel managers to refine and optimize strategies across SEO, paid search, social media, email marketing, and web design.
• Create intake questionnaires to gain insights into client objectives, user journeys, and optimal sitemaps.
• Perform competitive research to inform web design and marketing efforts.
• Collaborate with web design teams to set goals, create strategies, and optimize user experiences before development begins.
• Define KPIs, track outcomes, and analyze ROI for marketing campaigns.
• Prepare reports that present data in a clear, digestible manner for non-technical stakeholders.
• Stay current with the latest digital technologies and market trends.
• Work closely with clients to align strategies with their business objectives, financials, and desired outcomes.

What We Offer

At Connective, great people are the key to achieving great things. We provide a supportive work environment with the following benefits:

• Semi-flexible start and end times.
• Medical, dental, and vision insurance.
• 401K with company match.
• Accrual-based paid time off, increasing with years of service.
• Sixteen paid holidays, including a week off between Christmas and New Year, and one floating holiday of your choice.
• Remote work.
• Yearly bonuses based on company profitability.
• Profit sharing based on company profitability.

Our work weeks typically range between 38 and 40 hours, Monday through Friday, with occasional weekends and overtime. We use a timer to track our work hours, which is crucial for client billing, setting pricing, and reviewing job profitability. This process is mandatory at Connective.

This position is not eligible for immigration sponsorship.

Education, Skills, and Experience

Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience developing and implementing marketing strategies.
• Strong analytical skills with the ability to forecast trends and analyze market data.
• Knowledge of digital and traditional marketing channels, including SEO, paid search, email marketing, and web design.
• Exceptional communication skills, both written and verbal.
• Ability to create detailed, visually appealing reports for non-technical audiences.
• Familiarity with budget management for small and large-scale marketing efforts.
• Experience collaborating with creative teams and web design professionals.
• Strong understanding of brand awareness and user journey optimization.
• Up-to-date knowledge of the latest digital technologies and tools.
• Ability to manage multiple projects while meeting deadlines and objectives.

Who We Are

Mission Statement: Empowering businesses to succeed through exceptional service, genuine empathy, and a deep understanding of our client’s needs. We form true partnerships, always putting our client’s success first, even if it does not directly benefit us.

Core Values:

1. Highly-skilled experts: We’re the go-to pros, always sharpening our skills to stay ahead.
2. Client-focused service: Our client’s success is our mission. We’re all in, always.
3. Detail-oriented: The little things? Yeah, they matter to us—big time.
4. Self-motivated: We’re the type who gets things done, without needing a push.
5. Follow-through: We say what we’ll do, and then we do it. Simple as that.
6. Data-driven: Decisions backed by data, because guesswork isn’t our style.
7. Kind: No jerks allowed—just a team that’s positive, humble, and ready to lift others up.

We would love to hear from you if you are a talented and dedicated Marketing Strategist who aligns with our values and seeks a dynamic team. Join us at Connective and make a meaningful impact in the marketing space.