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About Amy

Amy’s professional journey is rooted in storytelling and strategy. She has led cross-functional creative teams, managed high-profile campaigns for national brands, and acted as the go-to liaison between C-suite leadership and on-the-ground execution. Whether revamping a website for a tech company, producing a social responsibility documentary in Haiti, or teaching communication at the university level, Amy brings clarity, insight, and fresh thinking to every table.

Over the years, Amy has had the opportunity to help shape and support marketing teams, often building them from the ground up. She’s hired and mentored creatives across disciplines, always aiming to foster a collaborative environment where people feel valued and inspired. She leans on data to guide decisions, but also trusts her instincts and keeps a close eye on how campaigns resonate with real people. For her, it’s always been about creating work that connects, and helping others do their best along the way.

Amy is all about balance, between grit and grace, polish and play. When she’s not directing a campaign or organizing creative endeavors, you can find her soaking up sun on the beach, belting out karaoke classics, or diving into the worlds of fashion, fitness, theater, and strong coffee. Her greatest joy comes from meaningful conversations, shared meals, and time spent with family and friends.

Saginaw Valley State University
Master of Arts in Digital Media and Communication

Saginaw Valley State University
Bachelor of Arts in Theatre and Communication

Project Management Professional (PMP)® Certification
Project Management Institute (PMI)

  • Traveled to Haiti to direct and produce a corporate social responsibility documentary.
  • Taught communication at Saginaw Valley State University for over seven years, mentoring students in developing real-world communication skills they could carry into their careers.
  • Worked in digital marketing for over 15 years, helping brands evolve and grow across industries including tech, consumer packaged goods, higher education, security, and telecommunications.
  • Managed hundreds of digital projects from concept to completion—including websites, advertising campaigns, brand launches, and omni-channel promotions—ensuring alignment between creative vision, business goals, and user experience.
  • Successfully led the development and execution of cross-functional campaigns for major brands such as Ferrero, Smithfield, Boston Beer Company, Blue Bunny, Family Dollar, and Keebler.
  • Built, hired, and guided full creative teams at multiple companies, including designers, developers, copywriters, videographers, and account managers—creating strong team cultures rooted in collaboration, trust, and shared goals.
  • Holds a Project Management Professional (PMP)® certification and blends creative leadership with structured project oversight to bring ideas to life efficiently and meaningfully.
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