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Amana began on her digital marketing journey in 2020 as a content strategist and writer. Over the years, she has acquired relevant skills and experience in various facets of digital marketing, including social media marketing, copywriting, search engine optimization, and more. Her work serves as a bridge, connecting businesses with their consumers through targeted communication and digital marketing tactics. She specializes in translating research and data into brand strategy and crafting messages that drive product/service recognition. Amana has worked alongside well-known FMCG brands in the food & beverage, beauty, and stationery industries, among others, including Pepsico, Nestle, and more. Her efforts aim to enhance the visibility and relevance of brands across diverse industries through effective marketing.
Originally from Pakistan, Amana spent the majority of her life in Virginia. She resided in the UAE for a few years, during which she worked while exploring the rich Gulf culture and enjoying amazing food. When she’s not working, Amana loves to travel and explore new places. She enjoys trying new foods, discovering different coffee shops, and sharing these experiences with her friends and family. She also finds peace in nature, frequently hiking to enjoy beautiful sunsets and scenic views. Her deep appreciation for the outdoors drives her to explore and connect with nature.
Deeply interested in learning Arabic, Amana is especially captivated by its rich history and diverse dialects, which she finds inherently beautiful. She envisions that within the next few years, she will have established a solid foundation in the Arabic language, enabling her to effectively communicate and open doors to new cultural experiences, opportunities, and connections.
At Connective, Amana collaborates with clients to grow and optimize their online presence, with a specialization in social media. She also leverages her skills in copywriting, SEO, video production, creative direction, and other areas within the organization.
Amana’s work has been published in Argentum’s award-winning senior living executive magazine. The article discusses how technology played a critical role in engagement throughout the pandemic in senior living communities, highlighting innovation and new services.