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Contact UsAmy Augustin leads with empathy, intuition, and a deep respect for the creative process. Known for her ability to bring out the best in people, she guides teams with emotional intelligence and clarity, making sure every voice is heard and every idea is explored. Her leadership style is grounded in thoughtful communication, collaboration, and a sincere investment in the growth of her team and the success of each project.
Amy’s professional journey is rooted in storytelling and strategy. She has led cross-functional creative teams, managed high-profile campaigns for national brands, and acted as the go-to liaison between C-suite leadership and on-the-ground execution. Whether revamping a website for a tech company, producing a social responsibility documentary in Haiti, or teaching communication at the university level, Amy brings clarity, insight, and fresh thinking to every table.
Over the years, Amy has had the opportunity to help shape and support marketing teams, often building them from the ground up. She’s hired and mentored creatives across disciplines, always aiming to foster a collaborative environment where people feel valued and inspired. She leans on data to guide decisions, but also trusts her instincts and keeps a close eye on how campaigns resonate with real people. For her, it’s always been about creating work that connects, and helping others do their best along the way.
Amy is all about balance, between grit and grace, polish and play. When she’s not directing a campaign or organizing creative endeavors, you can find her soaking up sun on the beach, belting out karaoke classics, or diving into the worlds of fashion, fitness, theater, and strong coffee. Her greatest joy comes from meaningful conversations, shared meals, and time spent with family and friends.
Saginaw Valley State University
Master of Arts in Digital Media and Communication
Saginaw Valley State University
Bachelor of Arts in Theatre and Communication
Project Management Professional (PMP)® Certification
Project Management Institute (PMI)
Creative team leadership & mentorship
Digital project management (PMP® certified)
Omni-channel marketing strategy
Brand development
Visual Storytelling
Website strategy, UX, and content planning
Cross-functional team collaboration
Campaign management (B2B & B2C)
Marketing automation & CRM integration
Vendor & freelancer management
Content development (copywriting, video, email, print)
Teaching & mentoring in communication
Video production, directing, and producing
Theater arts: directing, acting, producing
Fashion and Style
Weightlifting
Theater and Performing Arts
Concerts
Comedy
Tennis
Beaches
Nature Walks
Board Games
Karaoke
Spending time with family and friends
Exploring new foods
Coffee culture
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