Most agencies make you jump through hoops just to get a ballpark price. Not us. Answer a few simple questions below and we’ll show you exactly what drives cost and what to expect. And yeah, we’ll probably find a way to work within your budget.
Let’s build your estimate
Quick tip: Want to stay under $20K? Stick to 5-8 templates, under 25 pages, minimal features, and DIY most content. We’ll still make it incredible.
Question 1
How many unique page templates do you need?
Each template is a custom-designed layout. For example, your homepage is one template, your service pages might share another template.
Basic site structure: Home, About, Services, Contact, Blog
Growing business needs: Multiple services, team pages, resources
Complex organization: Varied content types, multiple audiences
Enterprise variety: Highly customized, department-specific pages
I know exactly:
Enter your exact number if you've already mapped out your site structure
Question 2
How many total pages will your site have?
Include everything – service pages, product pages, blog posts, team bios, landing pages. If it’s a unique URL on your site, count it.
Small focused sites, lean startups
Most small business sites
Growing companies, multiple services
Larger organizations, content-rich sites
E-commerce, multi-location businesses
(Let's talk - this might need a phased approach)
I know exactly:
If you've already identified which pages need rewriting. If you have a detailed sitemap or content audit
Why this matters: We charge $175 per page for content migration, setup, and optimization. The difference between 10 and 100 pages is literally 10x the work.
Planning to scale? Don’t lowball your page count. It’s easier to build the structure now than retrofit later when your marketing team wants to expand.
Question 3
What special features do you need?
Check all that apply. Each adds complexity (and value) to your project.
Like searchable project galleries or resource libraries
Interactive elements that help users make decisions
Password-protected areas for clients or members
Multi-step forms, conditional fields, advanced validation
CRM, ATS, marketing automation connections
Selling products or services directly on your site
Why this matters: We charge $175 per page for content migration, setup, and optimization. The difference between 10 and 100 pages is literally 10x the work.
Reality check: Each feature adds complexity. If budget’s tight, launch with core features and add others in Phase 2. Your site can grow with your business.
Question 4
How many pages need professional copywriting?
Great design with weak content is like a Ferrari with no engine. Looks fast. Doesn’t move.
We'll migrate your existing content as-is
Core pages: Homepage, main services, about
All primary pages plus key landing pages
Comprehensive content overhaul
E-commerce, multi-location businesses
I know exactly:
Why this matters: Professional copywriting runs $250 per page. It’s an investment, but the right words can dramatically improve conversion rates. We typically recommend writing your “money pages” – the ones that directly drive revenue.
Smart move: Can’t afford full copywriting? At minimum, invest in professional copy for your homepage and main service pages. These do the heavy lifting for conversions.
“But wait, why so expensive?”
Here’s what you’re actually getting:
Look, we get it. These numbers might seem high compared to your nephew who “knows computers” or that $500 Fiverr special. But here’s the reality:
This isn’t a website expense. It’s an investment in how your business sells, markets, and positions itself to win:
- 16+ years of knowing what converts (and what doesn’t)
- A full team of specialists, not one person wearing 10 hats
- A proven 7-phase process that’s delivered hundreds of successful sites
- Strategy that solves business problems, not just makes things pretty
- Post-launch support so you’re never stuck
Our clients typically see:
- Significant increase in qualified leads
- Dramatic reduction in “tire kicker” inquiries
- Professional presence that builds instant credibility
- A website that actually works as a business tool
- Sales teams who finally have something they’re proud to send prospects to
Full transparency: What’s NOT included
You’ll also need to budget for:
- Hosting: $30-300/month (we recommend WP Engine)
- Premium plugins: ~$500 one-time investment
- Stock photography: $200-1,000 (unless you have custom photos)
- Ongoing maintenance: $200-500/month (optional but smart)
What IS included:
- Complete discovery and strategy phase
- All design and development work
- Mobile and tablet responsiveness
- On-page SEO optimization
- CMS training for your team
- 30 days of post-launch support
- Simple edits during development
Want a sanity check? Here’s what companies like yours typically invest:
Startup/Consultant
Budget: $10K ā $15K
Common needs: 5-10 pages, 3ā5 templates, light copywriting
Growing SMB
Budget: $20K ā $35K
Common needs: 10ā20 templates, advanced forms, rewrite key content
Established Business
Budget: $35K ā $50K
Common needs: 20+ templates, multiple integrations, full content strategy
National Brand
Budget: $50K+
Common needs: Full redesign, complex features, phased rollout
Common questions about pricing
How accurate is this calculator?
It gives you a solid ballpark based on 16 years of projects, but it’s not a formal quote. Every business has unique needs – some projects come in lower, some higher. Your actual proposal will be tailored specifically to your requirements.
Can you work within my budget?
Usually, yes. We can adjust scope, phase the project, or find creative solutions. The key is being upfront about your budget so we can plan accordingly. Sometimes that means launching with a solid foundation and adding features in Phase 2.
How do payment terms work?
We typically work with 20% down and 4 progress payments tied to milestones. No surprises, no huge upfront costs.
What if I need changes after approval?
Each phase includes one round of revisions. Additional changes are billed hourly, but we’ll always estimate first.
Your Rough Estimate:
$11,175
Estimated Timeline:
0 months
Complex features or high page counts may extend timeline. We’ll provide a detailed schedule in your custom proposal.
Remember: This is a ballpark figure to help you budget, not a formal quote. Your actual proposal will be customized based on your specific needs and goals.
