AHREFs is the SEO research platform we use to research, plan, build, and manage everything related to your SEO campaign. It is an entire suite of tools that provide keyword and competitive data to build your campaign on. You can get information on keywords, competing pages, top performing content, backlinks, and more. It also will be used to tracking your rankings, set up custom notifications, maintain backlinks, and more. AHREFs is used by many of the SEO industry’s leaders.